Has your loyalty and engagement

strategy kept pace?

The Consumer Relationship Company

How does investing in loyalty

help the bottom line?70%

of buying experiences are based on how the customer feels they are being treated

(McKinsey)

It costs 6 to 7X more to acquire a new customer vs. retaining an existing customer

(Bain & Company)

Repeat customers spent 2X more. Average eCommerce spending for new customers

is $24.50 vs. $52.50 for repeat customers (McKinsey)

A 2% increase in Customer Retention has the same effect as decreasing costs by 10% “(Leading the Edge of Chaos”, by Emmet Murphy & Mark Murphy)

Loyalty and relationship marketing, done effectively, combines the transactional with the relationship, which is ultimately emotional. When the relationship is broader and deeper than a single transaction, the outcomes are greater and also more sustainable.

Stellar Loyalty has reimagined the consumer relationship to help brands foster more loyal and profitable engagements. Our mission is to bring delight and value to every consumer experience by enabling brands to instantly recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is headquartered in Silicon Valley with offices in North America, Europe and Asia.

The Stellar Loyalty team is differentiated by its deep domain expertise in CRM, mobile, marketing automation, loyalty and member engagement.

From Siebel Systems, Oracle, SAP to TIBCO Loyalty Lab, Comarch and Marketo, to successful start-ups in member engagement, mobile apps, analytics, and omni-channel customer experience, the Stellar Loyalty team has a proven track record for innovation and building applications for scale. We bring to bear years of enterprise software experiences with the latest advancements in big data, cloud and mobile computing to help our clients transform and enrich their customer experiences.

Stellar Loyalty is privileged to collaborate with companies who excel in delivering unique loyalty and engagement programs that enrich customer experiences and

deliver tangible business outcomes.

The Stellar Consumer Relationship Cloud Applications

The Stellar Consumer Relationship Cloud delivers the most comprehensive and ready-to-use loyalty and engagement solution on the market. It is designed to optimize the continuous journey from acquiring and engaging with customers to transacting and rewarding them. Built on a modern big data platform, the Stellar Consumer Relationship Cloud is a mobile-best system of engagement with marketer-facing applications to design, tailor and run the program, and member-facing applications across mobile, web, email and social.

AcquireTo effectively support and optimize new customer acquisition, the Stellar Consumer Relationship Cloud offers the following applications:• Stellar Offers - Define, manage, and target highly personalized offers that are consistently executed across multiple channels including mobile, web, and email. • Stellar Audiences – Segment customers based on their demographic profile, stated and learned preferences, activity history, and 3rd party data, and create specific audiences to use in loyalty marketing and engagement efforts.• Stellar Referrals - Create compelling referral offers and advocacy campaigns; leverage social networks to incentivize advocates to invite friends and help acquire new consumers.

EngageRetaining and growing mindshare, loyalty, and lifetime value requires that companies actively engage and bond with its customers. To do this, the Stellar Consumer Relationship Cloud offers the following applications:• Stellar Challenges – Present opportunities for members to respond to a wide range of challenges from photo, video and social challenges to polls and surveys, contests, games and sweepstakes.• Stellar Email & Stellar Communications – In addition to the out-of-the-box Stellar Email, the Stellar Consumer Relationship Cloud offers a broad array of communication capabilities including news feeds, push notifications, and SMS text messages.• Stellar Communities – Loyal customers can form member-only groups based on shared interests (e.g., games or sports), preferences, social connections, location, special feedback topics, etc.

TransactFor specific scenarios, loyalty and engagement activities can be extended to enhance consumer transactions and improve the customer experience:• Stellar Orders – Capture and process mobile orders; Mobile and web clients enable consumers to browse product catalog, customize products, and place orders as well as store employee interface running on a tablet. • Stellar Payments – Collect and manage payments; supports several types of payment use cases, including direct online payments, and stored value cards.• Stellar Warranty – Consumers can register their purchases for warranty purposes, providing brands with the ability to message appropriately to customers about their specific product, versions, etc. • Stellar Clienteling – Empower employees and sales staff by making all information about a consumer as well as applicable products and promotions available in an easy-to-use tablet interface.

RewardThe Stellar Consumer Relationship Cloud delivers the most comprehensive and flexible set of applications for earning points, rewards and redemptions coupled with gamification capabilities, including:• Stellar Points – All the components required for traditional earn and burn loyalty, including points, tiers, earn rules, rewards eCatalog, redemption rules, and activity processing. • Stellar Rewards – Highly flexible rewards capability for loyalty and engagement; reward catalog can include physical merchandise, digital goods, gift cards, reward certificates, etc. • Stellar Badges & Leaderboards –Badges provide a mechanism to recognize members by awarding them special status based on their achievement of specified goals, targets, or levels. Leaderboards generate a sense of healthy competition by letting members visualize where they stand on various goals compared to other customers, either entire member population or a subset based on their friends, or attributes such as segments, groups, or location.

Stellar Loyalty’s technology was designed with the purpose of helping customers take concepts and ideas and translate these into reality in days and weeks – not years. The complete suite of the Stellar Consumer Relationship Cloud applications are built, hosted, and operated on the Stellar Consumer Relationship Cloud platform. It is built on top of modern cloud-scale consumer technologies, such as Hadoop, which have been proven to support massive scale consumer platforms including Facebook and Google.

The Stellar Consumer Relationship Cloud platform is designed as a system of engagement to deliver real-time, omni-channel engagement experiences to millions of consumers. These experiences are highly targeted, contextual, and relevant because the platform leverages each consumer’s complete interaction profile – rich, time-sequenced digital, social and physical interaction data signals -- to dynamically serve meaningful and timely content.

Some of the salient design principles underlying the architecture and design of the platform include:

• Complete Consumer Interaction Profile • Content-Driven • Modular• Unlimited Scalability • Personalized Multi-channel Experiences

The Stellar Consumer Relationship Cloud Platform

Recognizing that brands need to integrate Stellar Loyalty functionality with other brand-specific and consumer-facing transactions, Stellar Loyalty provides a Javascript SDKs (Software Development Kits) that enables Stellar Loyalty web components to be easily and rapidly integrated in customer’s existing websites, inheriting styling and branding from the website. Similarly, we offer our mobile capabilities as ready to consume iOS and Android SDKs. These mobile SDKs support the critical transactions that define exceptional customer experiences by industry.

The Stellar Platform includes connectors to popular social platforms such as Facebook, Instagram, and Twitter which enable brands to interact with their members on social platforms. Examples include harvesting friend relationships from Facebook, encouraging members to share or post content on Facebook, Instagram, and Twitter, or to curate us-er-generated content from Twitter and Instagram and promote this widely.

To promote new customer acquisition and value of the loyalty program, the Stellar Con-sumer Relationship Cloud provides the ability for members to invite their friends to the loyalty program. And with the Stellar Social Streams capability, marketers can monitor social channels, identify and select interesting content and make this content available to the member base through targeted feeds.

Omni-Channel Personalized Experiences

Our approach to working with clients to develop and launch a program is based on the underlying principle of setting objectives and understanding the business outcomes desired. It starts with setting principles around how you communicate and interact with your consumers to deliver a truly valuable, relevant and engaging experience.

Stellar Loyalty’s services approach takes a holistic, lifecycle view of the program and the overall consumer engagement strategy. We believe in an ongoing collaboration starting with the planning and strategy phase, moving to building and launching the program, running or support our clients with operating the program, and investing in reviewing, assessing and refining the program.

We work with our clients and our partners to ensure the right expertise, resources and operational model are in place during all phases of the program.

The Stellar Approach

With the Stellar Consumer Relationship Cloud, brands will foster contextual, relevant, two-way engagement across all digital, social, physical and human interactions. • Individualize communications, target and more precisely segment, cross-sell and upsell. • Recognize and reward loyal consumers and increase lifetime value.

Benefits of the Stellar Consumer Relationship Cloud

Build more loyal and profitable relationships.Lower new customer acquisition costs via advocacy and referrals.

Stellar Loyalty, Inc.563A Pilgrim Drive

Foster City, CA 94404+1 650-260-5375

Stellar Loyalty EMEA2nd Floor, Palmerston House

Fenian Street, Dublin 2, Ireland+44 2036 081 809

www.stellarloyalty.comEmail: info@stellarloyalty.com

Copyright © Stellar Loyalty: Stellar Loyalty is a trademark of Stellar Loyalty, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

The Consumer Relationship Company