hubengage for publishers - engagement, loyalty and advertising - mobile and website sdks
DESCRIPTION
Publishers have a two-pronged advantage to creating engagement in their medium. HubEngage's SDK increases readership as well as attracts advertisers when snapped on to existing media programs.TRANSCRIPT
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for PUBLISHERS
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• Great way to reach consumers on the move
• Dynamic and relevant content
• Monetized through Ads
Publishing Apps and Websites Today…
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But are objectives being achieved…• Thousands of news sites and
mobile apps in the store – Why should the consumer use
yours?
• How are you engaging users in the App or Website?– Are they sticky?– Are your users recommending
them to their friends?
• Regular Ads are annoying, not relevant in most cases and do not engage users– Can you engage both your users
and advertisers to make additional revenue?
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HubEngage can increase engagement, traction and revenue by 5x
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integrates into your Apps and Website
Continue to accrue ad revenueThe HubEngage widget can be placed in the header or footer as you feel fit
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Give points for actions
• Opening the App every day or visiting the website
• Reading articles• Commenting & Posting on
articles• Sharing articles on social
channels• When friends click on
shared articles on social channels
• Interacting and clicking on Ads
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Reward users when they hit milestones…• Rewards can include
– Offers from publication on subscriptions or other items
– Discounts on tickets to local shows, museums and sporting events – relevant to the audience
– Discounts from local businesses and regular advertisers
• Consumers can also donate points to local charities– Create Rewards for donation and
then donate appropriate amount• Rewards can be configured and
targeted – highly relevant– Set count limits and expiration
dates– Target based on age, location and
other parameters
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Other features
Dashboard Leaderboard Promotions
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solves three core issues…
1. User Engagement– Incentive for users to come back to your App or
Website frequently. Will discover new content and participate
2. New User Acquisition– Current users share content for rewards thus
driving new users to the Apps and Website
3. Increased revenue from advertisers– More meaningful and targeted - resulting in high
ROI for the advertiser
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Two-Way Engagement Stream
As a publisher, you have the opportunity to engage both advertisers and consumers using
the HubEngage SDK
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Engaging Advertisers
• Consumers are more likely to claim advertiser offers targeted as rewards and redeem them.
• As advertisers see better call to action rates, your advertising real estate becomes more valuable, commanding higher rates
Using HubEngage’s SDK will help you attract and retain advertisers
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Advertisers Decide Rewards
Rewards are customizable in the HubEngage SDK, so the advertiser can decide what the incentives are
(discounts, freebies, trials, etc.)
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Engage and give more to your advertisers through Rewards and Promotions
• CPMs for regular Ads including mobile are going down• HubEngage rewards sponsored by your advertisers
gives more visibility and relevance– Offers for deals at locations– Online Offers
• Call to action can be clearly tracked– Consumers actually show up at advertisers stores or
websites to use the coupons• Advertisers can be charged much more than regular
Ads
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CONTACT US TO GET STARTED TODAY
1035 Cambridge St, Suite 9Cambridge, MA 02141, [email protected]
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