hubengage for publishers - engagement, loyalty and advertising - mobile and website sdks

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for PUBLISHERS

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Publishers have a two-pronged advantage to creating engagement in their medium. HubEngage's SDK increases readership as well as attracts advertisers when snapped on to existing media programs.

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Page 1: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

for PUBLISHERS

Page 2: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

• Great way to reach consumers on the move

• Dynamic and relevant content

• Monetized through Ads

Publishing Apps and Websites Today…

Page 3: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

But are objectives being achieved…• Thousands of news sites and

mobile apps in the store – Why should the consumer use

yours?

• How are you engaging users in the App or Website?– Are they sticky?– Are your users recommending

them to their friends?

• Regular Ads are annoying, not relevant in most cases and do not engage users– Can you engage both your users

and advertisers to make additional revenue?

Page 4: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

HubEngage can increase engagement, traction and revenue by 5x

Page 5: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

integrates into your Apps and Website

Continue to accrue ad revenueThe HubEngage widget can be placed in the header or footer as you feel fit

Page 6: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Give points for actions

• Opening the App every day or visiting the website

• Reading articles• Commenting & Posting on

articles• Sharing articles on social

channels• When friends click on

shared articles on social channels

• Interacting and clicking on Ads

Page 7: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Reward users when they hit milestones…• Rewards can include

– Offers from publication on subscriptions or other items

– Discounts on tickets to local shows, museums and sporting events – relevant to the audience

– Discounts from local businesses and regular advertisers

• Consumers can also donate points to local charities– Create Rewards for donation and

then donate appropriate amount• Rewards can be configured and

targeted – highly relevant– Set count limits and expiration

dates– Target based on age, location and

other parameters

Page 8: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Other features

Dashboard Leaderboard Promotions

Page 9: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

solves three core issues…

1. User Engagement– Incentive for users to come back to your App or

Website frequently. Will discover new content and participate

2. New User Acquisition– Current users share content for rewards thus

driving new users to the Apps and Website

3. Increased revenue from advertisers– More meaningful and targeted - resulting in high

ROI for the advertiser

Page 10: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Two-Way Engagement Stream

As a publisher, you have the opportunity to engage both advertisers and consumers using

the HubEngage SDK

Page 11: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Engaging Advertisers

• Consumers are more likely to claim advertiser offers targeted as rewards and redeem them.

• As advertisers see better call to action rates, your advertising real estate becomes more valuable, commanding higher rates

Using HubEngage’s SDK will help you attract and retain advertisers

Page 12: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Advertisers Decide Rewards

Rewards are customizable in the HubEngage SDK, so the advertiser can decide what the incentives are

(discounts, freebies, trials, etc.)

Page 13: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

Engage and give more to your advertisers through Rewards and Promotions

• CPMs for regular Ads including mobile are going down• HubEngage rewards sponsored by your advertisers

gives more visibility and relevance– Offers for deals at locations– Online Offers

• Call to action can be clearly tracked– Consumers actually show up at advertisers stores or

websites to use the coupons• Advertisers can be charged much more than regular

Ads

Page 14: HubEngage for Publishers - Engagement, Loyalty and Advertising - Mobile and Website SDKs

CONTACT US TO GET STARTED TODAY

1035 Cambridge St, Suite 9Cambridge, MA 02141, [email protected]

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