rajat paharia - loyalty 3.0: big data and gamification revolutionizing engagement
DESCRIPTION
Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.TRANSCRIPT
games
loyalty
18ambivalent
failures
patronizerelationship
resist
employees?
partners?
loyalty 1.0transactional
customers
earnnothing
burn
loyalty 2.01-1 marketing
lost in the noise
loyalty 3.0
BIG DATA GAMIFICATION LOYALTY 3.0+ =MOTIVATION +
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
EngagementA deep emotional connection with the brand
High levels of active participationA long term relationship
interestingtimes
we’re living in theage of distraction
the workforce hasdisengaged
social media haschanged the
power dynamic
corporate IT is beingconsumerized
gen Y is on the ascent
workforces aredistributed
there’s too muchto learn
software iseating the world
loyalty 3.0
BIG DATA GAMIFICATION LOYALTY 3.0+ =MOTIVATION +
Available June 18th from McGraw-Hill ProfessionalPre-order at http://www.loyalty30.com
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