keith smith - "gamification: fixing loyalty & engagement"

11
Gamification : Fixing Loyalty & Engagement KEITH SMITH CO-FOUNDER & CEO, BIGDOOR @CHIEFDOORMAN

Upload: gabe-zichermann

Post on 30-Oct-2014

7 views

Category:

Technology


0 download

DESCRIPTION

80% of Web users ‘log on’ daily, but lack loyalty to even the hottest sites. According to Compete, users visit ‘favorite’ sites less than 2 times a month, spending less than 8 minutes viewing only 7 pages per site. Based on quantitative analysis of best practices and case studies across a wide range of categories, this session will discuss specific strategies and tactics that online publishers can use to increase visitor loyalty – repeat visits, pages viewed and time on site.

TRANSCRIPT

Page 1: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

Gamification: Fixing Loyalty & EngagementKEITH SMITH

CO-FOUNDER & CEO, BIGDOOR

@CHIEFDOORMAN

Page 2: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

BigDoor• Most widely used platform• Top choice by consumer brands• 30MM MAUs by Q3 2012• Fastest way to implement, measure & learn

Page 3: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

The ProblemMedian Results for Top 5k Sites

• Loyalty = 1.5 Visits/Month

• Engagement = 5 Pageviews/Visit

“The problem is that users are neither loyal nor engaged”

Page 4: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

The Solution(s)

Loyalty&

Engagement

Onboard

Yearn

Reward

Social

Page 5: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

1. Onboard

Page 6: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

2. Create Yearn

Page 7: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

3. Reward

Page 8: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

4. Get Social

Page 9: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

5. Rinse & Repeat

Page 10: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

The Results

Page 11: Keith Smith - "Gamification: Fixing Loyalty & Engagement"

Keith Smith@[email protected]

Thank You!