Loyalty One Case StudyGamification in Employee Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Loyalty One Case Study• COLLOQUY Research

Director Jeff Berry shared

results of two gamificiation

initiatives that Toronto-

based LoyaltyOne uses to

engage its 1,600 employees.

Loyalty One Case Study• The first, LoyaltyOne’s Pass It On

program, is an interactive

initiative through which every

associate is given a bank of points

that they can use to reward their

peers. Associates can also

recognize and thank their peers

without awarding points.

Loyalty One Case Study• Leaderboards show how often a

player is a recognizer or being

recognized. To date, 97% of 1,500

associates are active in the program,

and 40% of the recognitions come

with no points, “which shows that

we’re creating a culture of

recognizing as well as rewarding,”

Berry said.

Loyalty One Case Study• The second initiative took

place in December 2013,

when LoyaltyOne launched

the Move and Earn

program.

Loyalty One Case Study• The company gave all

employees a FitBit device

through which they could

set their own goals for

number of steps per day.

Loyalty One Case Study• To date, 59% of employees

are participating in the

program (up from an industry

average of 30%) and they’ve

increased the number of

steps they take on a daily

basis by 27%, Berry said.

Loyalty One Case Study• Both of these programs

have contributed to high

associate engagement

scores with 88% of

associates stating that they

are proud to work for the

company.