By Sherry at Coolchecks

Google Analytics Gathers Massive Amounts Of Data

Organizes It

And Creates Something

Meaningful To Us

How Is Your Website Doing?

How Do Visitors Get To Your Site?

How Long Do They Stay?

Which Pages Do They Visit?

What Keywords Are Used?

What Are People Saying About It?

Where Do People Exit?

Number Of Page Views

Which Mobile Devices Perform?

4 Steps GA Takes To Organize Data

Best of Google Analytics• Free for most people• Easy to install tracking code• Emailing reports keeps you up to date on web

performance• Find weak pages, keywords• Identify best days to offer promos• Identify exact days of traffic surges and drops• Identify best pages• Analyzes site speed• Optimize sites based on this information

Analytics Help Us ToBased

On Reports

Make Change

s

Test Change

s

Refine Change

s

Find Insights

Data Needs To Be Read

Much like a person who gets an x-ray needs a doctor to diagnose problem areas.

Two Components Of All Analytics Data

All measurements occur with a variety of dimensions and metrics combined.

What Are Dimensions?

Which Dimensions Are Used?• There are 110 dimensions to choose from and

many dimensions can be used in tandem with each other

• Following you will see a comprehensive list of all of the dimensions available

• Dimensions are not usually reported by themselves, but with a metric or a series of metrics

110

Dimensions

2013

What Are Metrics?

108

2013

Learn How To Use Measurement Tools• Set up your own account• Free to people who have less than 10M visitors

per month• Sign up at http://www.google.com/analytics• Add a website property to your account• Verify the property • Add tracking coding to all your pages• Let Google begin collecting data

Coding Looks Like This • <script type="text/javascript">

• var _gaq = _gaq || [];• _gaq.push(['_setAccount', 'UA-3956477-2']);• _gaq.push(['_trackPageview']);

• (function() {• var ga = document.createElement('script'); ga.type = 'text/javascript';

ga.async = true;• ga.src = ('https:' == document.location.protocol ? 'https://ssl' :

'http://www') + '.google-analytics.com/ga.js';• var s = document.getElementsByTagName('script')[0];

s.parentNode.insertBefore(ga, s);• })();

• </script>

***Insert your unique property ID on line 3 UA-YourPropertyNumbers***

Features To Master• Dashboards• Standard Reports• Custom Reports• Calendars • Sorting Options• Increase #’s of Viewed Records

Your Dashboard

• Collection of reports you deem most important to your business

• Can import starter dashboards or reports from others

Dashboard Layouts

Create Widgets For Dashboards

Widgets can be created, then dragged to locations you choose.

Create Pie Charts

Create Bar Graphs

Create Line Graphs

Create GeoMaps

Areas in dark blue are where most visits are coming from

Create Tables

4 Types of Standard Reports• Audience – Where & When• Acquisition of Customers – SEO, Paid • Behavior – Browsers, Devices, Site Speed, Content• Conversions – Customized Goals

Calendar Tool

Comparison Calendars

Calendar Views

Using Annotations

Custom Reports• You choose the dimensions and metrics you want• Hundreds of combinations are possible• Do it yourself or import custom reports from a

library of premade reports

Creating Goals

Setting A Goal Page

Assigning Pages To Goals

Adding Users

People add users who can help them interpret results or do custom work for them with Pay Per Click Advertising or Tracking

Advanced Google Analytics• Ecommerce tracking• Event Tracking • Google Adwords & PPC tracking• Goals• Funnels• API use• Using A/B testing• Setting Custom Variables• Conversion Tracking• Product Tracking

Best of Google Analytics• Free for most people• Easy to install tracking code• Emailing reports keeps you up to date on web

performance• Find weak pages, keywords• Identify best days to offer promos• Identify exact days of traffic surges and drops• Identify best pages• Analyzes site speed• Optimize sites based on this information

For Best Website Performance• Follow current updates to web algorithms• Use new Google Analytics features• Monitor websites • Test• Evaluate• Test Again

• Thanks for watching ~ Sherry Tingley