www.marketingu.ninja

Video 1: Getting to Grips with All That Data!

NINJA GOOGLE ANALYTICS

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WHY EVERY WEBSITE NEEDS ANALYTICS

The key to marketing is market - understanding your audience.

Analytics gets us off to a good start!

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ses COMMON QUESTIONS

• How to use Analytics

• What the data actually means to you

• What it tells you about your website.

• How to improve your situation3

“Am I Normal?” “How Can I Improve?”

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ses KEY INSIGHTS

There’s so much data in Analytics! What should we start with?

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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA

Where are they from geographically?

How do people find our site?

Where are they coming into the site?

What devices are they using?

Which phrases are they finding us with?

What are they doing once they’re here?

Demographics Which traffic sources are performing best?

Where are they leaving?

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LAYOUT & HEADLINE FIGURES

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Tabs

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Pag

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LAYOUT & HEADLINE FIGURES

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Sessions are essentially ‘visits to your website’

Users is the number of people that have

been on the site

Pageviews are the number of pages

that have been viewed

Pages per sessionand average session duration indicate how

well people are engaging with the site

Bounce rate is the % of people who leave the

site immediately

New sessionsshows how much

of your traffic is from new visitors

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ses UP NEXT…

There’s so much data in Analytics! What should we start with?

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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA

Where are they from geographically?

How do people find our site?

Where are they coming into the site?

What devices are they using?

Which phrases are they finding us with?

What are they doing once they’re here?

Demographics Which traffic sources are performing best?

Where are they leaving?