WORDPRESS HOW-TO:

Using Google Analytics to Track Site Statistics and Search Engine Optimization

GOOGLE ANALYTICS

Why Google Analytics?

• Once your site is up and running, you will need to bring people to your site.

• You can track who comes to your site and how they get there, and many other statistics can be tracked through Google Analytics.

• Follow the next steps to log into your Google Analytics account and learn what to do about the numerous statistics presented there.

Access Google Analytics

Login to your google account: www.google.com/analytics->login

And click on “Access Google Analytics” and click on your website.

Access Google AnalyticsClick on

“All Web Site Data” to access the Dashboard.

First Look at Google Analytics

Select your Dashboard under the “Dashboards”

tab

The landing page is the Audience Overview,

showing stats of who the visitors of your site are.

First Look at Google AnalyticsHere is your Dashboard, where

you can customize which statistics/reports appear. More on

how to add and delete widgets soon.

Your visits show the number of site visits during a given time

period – an important number to watch over time!

Browse Site Statistics from the Sidebar

Click the different sidebar sections for additional statistics, such as the

“Audience” tab to see what kind of people view your site (browsers used,

phones/computers, and even geographic location!), as shown.

View a different Date Range

Click the dates dropdown to choose days from the

calendar to display in this data chart.

You can also click a different button on the right side to see

data for the past hour, day, week, and month.

Browse Site Statistics from the Sidebar

The “Real-Time” section is where you can see how people get to your site. You can

track which sites link to your page or keywords people search to find you.

Browse Site Statistics from the Sidebar

The “Behavior” tab shows which pages are being viewed most and other information about your site

content.

Add a Statistic to a Dashboard

If you want a certain statistic on your Dashboard to track more

easily and quickly, click “Add to Dashboard”

Add a Statistic to a Dashboard

If you have multiple dashboards, choose which one you want to edit. Check which modules

you want to add, and then click “Add to Dashboard”

Edit your Dashboard Go back to your Dashboard and hover over a widget to edit the settings for how it appears and which statistics show, or to

delete it.

Now What?

• You have your dashboard set up. Now what do you do with all these graphs and charts? How do you know what to change and why?

• Conversion goals help you track specific outcomes you want to happen, such as a newsletter subscription, an order confirmation page, or time duration on your website.

• Follow these steps to set up a goal and track its progress

Add a Goal

On the sidebar, click “Conversions” and then “Goals-

Overview” to either create a goal or view stats on an existing goal.

Click “Set up goals” to get started!

Add a Goal

Choose a pre-made template or click

“New Goal”

Add a Goal

Enter the Goal Name and Type, click “Next Step”

Add a Goal

Choose the duration of time in which you would like to accomplish

the goal and click “Create Goal”

Check Goals

Watch your goal conversion rates over time by going to Overview under the

Conversions tab. This is where you can see the outcome

of your goals and determine how to make necessary changes.