basic tutorial how to use google analytics
TRANSCRIPT
Overview
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Google Analytics is a service offered by Google that
generates
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detailed statistics about a website's traffic and traffic
sources
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and measures conversions and sales.
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It's the most widely used website statistics service.
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It can track visitors from all referrers, including
search engines
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and social networks, direct visits and referring sites.
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It also tracks display advertising, pay-per-click
networks,
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email marketing, and digital collateral such
links within PDF documents.
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Google Analytic Account is connected to Gmail
Account.
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So you must first create Google (Gmail)
Account
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before accessing Google Analytics.
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Here’s how?
Go to https://accounts.google.com/Si
gnUp
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Enter your Firstname
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Enter your Lastname
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Enter your Username
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Enter your Password
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Confirm your Password
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Choose your Birth Month
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Enter your Birthday
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Enter your Birth Year
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Choose your gender
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Enter your Mobile Phone
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Type the text you can see here
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Choose your Location
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Check the box
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Click “Next Step”
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Congratulations and Welcome to Gmail
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Once you have Google Account
Go to http://www.google.com/analyti
cs/
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Click “Sign In”
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Enter you Gmail Account
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Enter you Password
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Click “Sign In”
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Click “Sign Up” to start using Google Analytics
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Enter your Account Name for Google Analytics
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Enter your Account Name for Google Analytics
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Enter your New Website
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Enter your Website URL
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Click here to Select Industry Category
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Click here to Select Country
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Click “Get Tracking ID”
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Click here to select country
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Click “I accept” button
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You will see same page like this as your first
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Google Analytic Account
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Once you are in your Google Analytic Page,
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Click “Admin” button
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Click “User Management”
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Enter the user’s Gmail Account
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Click here to select the level of accessibility
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the user will have to access.
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Then Choose from the options
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Manage Users - Manage account users
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Edit - Perform administrative, report
related functions, and see report data
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Collaborate - Create personal assets, and
share them
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Read & Analyze
Click the box to notify user
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Click “Add” when finished
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You will see here the User’s profile you added
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Click the “Delete” if you want to delete user’s profile
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The Analytics Structure is very simple.
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You have:
1. Accounts
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- This is the top level, you should have a
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different account for each website you have.
2. Properties
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- All the properties of a specific account
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(Web App, Blog, Facebook, Mobile App etc)
3. Profile
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- Sub aggregations of a Property, allows you to view
specific
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parts of a property as their own entity using filters.
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Google AdWords is an online advertising service that
places advertising
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copy above, below, or beside the list of search results
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displays for a particular search query, or it displays it
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on their partner websites. The choice and placement of
the
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ads is based in part on a proprietary determination of
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the relevance of the search query to the advertising copy.
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Steps:
Click “AdWords Linking”
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Click “Create a new AdWordsaccount”
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Click “Start Now”
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Enter your Email Address
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Enter your Website Address
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Click “Continue”
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Click to enter how much you want to pay
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Enter the amount
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Click Save
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Click here to select an audience
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Select an Audience
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Click “Save”
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Click here to Search and display network
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Click “Save”
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Click here to Add Keywords
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Enter the Keywords
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Click “Save”
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Click here to enter your bids
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Click here to enter your bids
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Click “Save”
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Click here to write an Ads
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Enter your Ads here
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Click “Save”
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Click “Save and Continue”
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Click here to select country for billing
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Click “Save and Continue”
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Review your Ad
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Once done Reviewing, Click Here
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Congratulations! ! ! You’ve created your AdWord Account
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It is possible to be content and at peace even when you’re poor,
knowing that you are making the necessary steps to build wealth
slowly and safely - Salve Duplito