a tutorial on google analytics 2017 melvinreceno the magnificent
TRANSCRIPT
Google Analytics is FREE web analytics service that tracks and
reports website traffic.
Lets sign-up and find out what makes Google Analytics the most
popular web analysis tool.
Open your favorite browser
If you are not yet signed in to your Google Account.
Please do so now.
Key-in google analytics
The search result page appears.
Click “Google Analytics”
The Sign up page appears.
Do make sure that your are signed in to your google account.
Click “Sign up”
The New Account page appears.
Choose “Website”
Key-in your Account Name here.
Your Account Name would be your Company Name.
As an example, key-in “Your Virtual Bliss”
Next key-in your Website Name.
Then key-in your Website URL
I generally use the same website name and website URL for easy
tracking.
Next select your “Industry Category”
It is better to select the right category so your data can be
compared with businesses similar to you.
As an example, I selected Food and Drink
Next Select your Reporting Time Zone
Scroll down and the data sharing options are shown.
All checked is the recommended setting
Click “Get Tracking ID”
This screen appears.
Finish reviewing the service agreement.
Click “I Accept”
This page appears.
Scroll down to Website tracking.
Copy the Universal Analytics tracking code from here…
Right click mouse after highlighting.
Then click “Copy”
Now we will need to copy this universal analytics tracking code
to your website settings.
Go to your business webpage.As an example I will use a
Weebly.com webpage.
This is my sample Weebly website.
Click “Edit Site”
The build page appears.
Click “Settings”
The “General” page appears.
Click “SEO” here.
The SEO page appears.
Click in the “Footer Code” box.
Right click your mouse and select “Paste”…
Check if <script> is copied here…
Scroll Down.
Check if </script> is copied here.
It is important that all the information is complete by
checking <script> and </script> are included.
If not, kindly go to the Google Analytics tab again and copy the
information once more.
Now click the “Save” button.
It may need 24hrs or so to have some data in your Analytics tab.
Kindly be patient.
Click your Analytics tab
Your Analytics page appears.
Click here. “Audience”
The reports menu is expanded.
Click “Overview”
This Screen appears.
Scroll Down
The “Sessions” chart is shown.
Scroll Down further…
And a few more options are shown.
Since this Analytics account is fairly “new”, let us look at a
DEMO account to make it more interesting.
This is a free DEMO account.
But before we go into the reports let us have a quick review of
Google Analytics (GA) A>B>C.
This is the ABC cycle.
ACQUISITION
BEHAVIORCONVERSION
Acquisition: How you get customers into your site.
ACQUISITION
BEHAVIORCONVERSION
Behavior: What the visitor does in your site.
ACQUISITION
BEHAVIORCONVERSION
Conversion: Did you achieve a sale or get a new client.
ACQUISITION
BEHAVIORCONVERSION
Click Audience.
The main tabs/reports are shown.
Click “ACQUISITION”
ACQUISTION sub-menus are shown.
Click “ Overview”
The Overview screen is shown.
Scroll down.
Top Channels is shown.
Channels means how your customers got to your site.
This Pie chart means…
48.7% from Organic Search
Organic Search results typically means the traffic came from
“non-paid” search results.
17% from Direct
Direct means traffic came from directly typing your URL.
16.1% from Social
Social means the visit came from social media like Facebook,
YouTube and Twitter.
Click “All Traffic”
Click “Source/Medium”
This Screen is shown.
#1 traffic comes from Google.
#2 traffic comes from Direct.
#3 traffic comes from YouTube.
Now click “BEHAVIOR” here.
The BEHAVIOR sub-menus are shown.
Click “Site Content”
Click “All Pages”
Scroll Down.
This screen shows the performance of each page in your site.
Click “Page Title”…
To reflect the actual page name in your site.
This table shows the no. of Pageviews.
This table shows the Avg. Time on Page
This table shows the Bounce Rate
Ave. Time on Page and Bounce rate typically gives you some insight on how engaging your
site page is.
Click on Avg. Time on Page.
Google Women’s Muscle Tee is #1.
Click on Bounce Rate.
Shows the top 0% Bounce rates.
0% Bounce Rate pages triggered an “action” from your visitor
100% of the time.
100% Bounce Rate pages means the visitor left your site from this
page.
Click “BEHAVIOR” once again.
Click on “CONVERSIONS”
Click on “Ecommerce”
Please note that Ecommerce settings need be done in GA and your website before data can be
collected.
Click on “Product Performance”
Product Performance screen is shown.
Scroll Down…
To show the product performance table.
You can see which products …
Gives you the most revenue.
Click Secondary Dimension here.
A drop menu is shown.
Click “ACQUISITION”
A drop menu is shown.
Click “Source/Medium”
Source/Medium column is added in your table.
This tells you from which traffic you are generating your most revenue.
Now Click “Sales Performance”
Transaction ID’s table is shown.
A Transaction ID corresponds to a sales date of transaction.
Click on the histogram tab.
And the Histogram Chart is shown.
Click on a specific Transaction ID.
And the products sold on that day is shown.
Now we have a better grasp of what marketing insights GA offers us.
ACQUISITION BEHAVIOR
CONVERSION
Let us look at the AUDIENCE Overview report.
The most common report reviewed in GA.
Click “Audience”
Click “Overview”
Scroll Down
This is the Overview Report.
You can choose a timeframe here.
Review % of New and Returning Visitors.
Plus a summary of basic information.
You can review Demographics.
Such as Language.
Click “Country”
A list of Countries is shown.
Click “Demographics” here.
Age and Gender Information is shown.
Click “Geo” here.
Scroll Down
And a heat graph of where your traffic is coming from is shown.
Click “Mobile” here.
Click “Overview”
And it shows you the device category here.
Click “Devices” here.
And the list of Mobile Devices Info is shown.
All of this information can be harnessed to improve your
business and marketing strategies.
Click “Overview” here once again.
Click “Export”…
And GA allows you to download the full report.
Most of all GA is FREE.
This concludes our basic tutorial on Google Analytics.
