google analyticsgoogle analytics. getting started 1.register with google analytics

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Google Analytics

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Google Analytics

Getting Started1. Register with Google Analytics

www.google.com/analytics

Getting Started2. Get the Google Analytics Module

www.drupal.org/project/google_analytics

Getting Started3. Configure the module

Your site > Configuration > System > Google Analytics

Getting Started3. Configure the module

Your site > Configuration > System > Google Analytics

VIDEO WALKTHROUGH

Some setup questions

Should you upgrade toUniversal Analytics?

https://developers.google.com/analytics/devguides/collection/upgrade/index#benefits

You might already be using Universal Analytics!• On Google: Look for “Analytics.js” in your tracking script (not ga.js or others)• On Drupal: Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support

Universal Analytics

What are Accounts, Properties, and Views?

• Look for “Analytics.js” in your tracking code (not ga.js or any other script)• Newer versions (6.x-4.x, 7.x-2.x, 8.x-2.x) of Drupal module support Universal

Analytics

All the data belonging to

a single tracking code

Your data, as presented by Google after filters have

been applied

Basically everything

Are you tracking the wrong traffic?

Your GA Data

Your Test Site

Your Live Site

Any random site

UA-39779745-1

UA-39779745-1

UA-39779745-1

The Problem

Are you tracking the wrong traffic?

The Solution: Use a hostname filter

https://blog.kissmetrics.com/protect-analytics-from-hacking/

Are your filters going to destroy your data?

The Solution: Make sure you have a Testing view

Are you tracking internal search?

You probably should be!

Google Analytics View settings

Google Analytics Module settings

Let’s jump into the data!