givengain: introduction to online fundraising 2013
DESCRIPTION
TRANSCRIPT
• 3 million donors made a total of 6.5 million donations online • Donations for the campaign totalled more than $770 million • Of those 6.5 million donations, 6 million were $100 or less • The average online donation was $80• The average donor gave more than once
The Hope
•US represents more than ½ the global online philanthropic market
•Globally more than $40 billion in online donations and growing
•Over ZAR 300 billion per year
•New world
•No boundaries, no limits
Fundraising in the Digital AgeEstimates in: • 2001 = $550 Million• 2003 = $1.9 Billion• 2005= $4.53 Billion• 2006= $6.87 Billion• 2007 = $10.44 Billion• 2008 = $14.64 Billion• 2009 = $15.48 Billion• 2010 = $17.65 Billion• 2011 = $20.29 Billion
Source: tedhart.com and Harvard University Initiative on Social Enterprise & Network for Good
7
Social Media
9
The Learning Age• ‘Learning Age’?• Social Networks• 750 million users• 700 billion minutes• 300,000 Volunteers• 70 Languages• 1 Functional Language• Sharing x 130+• ‘Followers’• ‘Friends’
10
The Web: The World We live in
• GivenGain Foundation• Established in 2001• Currently serving over 1000 nonprofits in over 30 Countries• Processed over USD 50 million to over 3000 projects• Community of over 70 000 donors• Training & support• Donation processing• In-House Development • Local focus with zero barriers & global reach• Offices in Switzerland, South Africa & UK
GivenGain
The GivenGain Platform
Causes
FeaturesOnline publishing
integrated into Social Media
Multi Currency PaymentProcessing
Stakeholder Relationship
Management System
IntegratedCommunication Tools
via email and sms
SummaryKeys to Success
• Executive Buy-In
• Process Integration
• Social Media Skills
• Planning & Promotion
• Creativity & Purpose
Benefits
• Stakeholder Engagement
• Transparency of Purpose
• Dynamic Communication
• Real-time Commenting
• ‘Crowdraising’
