online fundraising platforms

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Good Social Part 3: Online fundraising platforms and useful resources This is the 3 rd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital

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Online fundraising platforms and useful resources for non-profit organizations. This is 3rd part of our Social Good series presented by Maverick Digital www.mavdig.co.uk.

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Page 1: Online fundraising platforms

Good Social Part 3: Online fundraising platforms and useful

resources

This is the 3rd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital

Page 2: Online fundraising platforms

Contents

In this presentation:

Online fundraising platforms

Resources – useful sites to visit for nonprofits

In related presentations:

Top 14 Tips for Creating a successful digital presence

Learnings from the top social networks for nonprofits

Trend analysis – what is hot for social good?

Part 1

Part 2

All parts of this presentation is available on SlideShare:

http://www.slideshare.net/maverickdigital

Page 3: Online fundraising platforms

Introduction

New technologies and social media are changing the world.

Mobile and online networks and related technologies created new and easy

means of fundraising for non-profits.

Every day a new startup is joining the social good scene, providing new

opportunities and services for non-profits.

Fundraising platforms have changed the way nonprofits and their volunteers

reach supporters.

Online fundraising is a big financial market which is growing at around 20%

every year over the past 3 years. It is surely a dynamic market and some

organisations are making a profit while generating social good.

In the third part of our Social Good presentation we analysed global, US

and UK specific leading fundraising platforms.

You can also find some useful resources for planning your digital presence

as a non-profit organisation.

Page 4: Online fundraising platforms

Online

fundraising

platforms

New ways to reach new

supporters

Page 5: Online fundraising platforms

Causes.com

From the founder of Napster, Causes used 170

million people to raise over $40 million since

2007.

Causes is the world’s largest platform for

activism and philanthropy.

It empowers individuals to create grassroots

communities called “causes” that take action

on behalf of a specific issue or nonprofit

organisation.

It is open to charities as well as personal

fundraising activities such as “Donate a

birthday”

They have 9 million fans on Facebook and use

this as a platform to raise awareness of each

fundraising activity.

Causes receives $0 from contributions and

takes no additional fee from transactions.

Page 6: Online fundraising platforms

kiva.com

Kiva is a microfinance platform, which gives

credit to low-come individuals as small as $25

to empower them running their own small

business.

It is a grassroots operation founded in 2005

and mainly run by volunteers in the field.

Borrowers pay back the loan after a period of

time.

100% of every dollar lent on Kiva goes directly

towards funding loans; Kiva does not take a

cut.

Page 7: Online fundraising platforms

Crowdrise.com

Crowdrise is an online fundraising,

crowdsourcing platform combining contests

and social networking to do social good.

It started in September 2009 as a unique

campaign to support Maasai Wilderness

Conservation Trust.

Now, it is one of the top 10 Internet activist

platforms, open to charities as well as personal

fundraising activities.

Crowdrise has 4.95% charge on each

donation.

Page 8: Online fundraising platforms

Networkforgood.org

Funded by AOL, Yahoo and Cisco,

Networkforgood not only acts as an online

fundraising platform but also provides payment

services for other online social good platforms.

For example Causes.com manages all

transactions through Networkforgood

exclusively.

Also provides fundraising widgets which allows

nonprofits to take fundraising viral.

Network for good takes a 3-5% processing fee

based on the tool charities use to get the

donation.

Page 9: Online fundraising platforms

Firstgiving.com

Similar to Networkforgood, Firstgiving is also a

payment processing service for other online

social good platforms as well as being an

online fundraising platform.

As one of the biggest platforms on the market,

they reach 13 million donors and have raised

$1billion so far.

Donations incur a 5% FirstGiving fee for

investing into online giving. Also 2.5% credit

card merchant fees added to this amount.

FirstGiving also charges nonprofits a yearly

$500 amount if they choose to use the admin

tool.

Page 10: Online fundraising platforms

Justgiving.com

As a part of Firstgiving.com, Justgiving is the

biggest online fundraising platform in UK.

Vodafone is a partner of Justgiving and

together they provide JustTextGiving, an SMS

based fundraising platform.

Over 8,000 charities, including the top 10

charities in the UK registered to this platform.

JustGiving also has Facebook and iPhone

apps which allows nonprofits to receive

donations through different channels.

JustGiving takes 5% from each donation as

their service fee.

Page 11: Online fundraising platforms

Virginmoneygiving.

com

Virgin Money’s Giving website is a fundraising

platform.

Over 1,500 charities including the top 10

charities in the UK are registered on this

platform.

Virgin charges only 2% fee per donation (plus

£100 setup cost).

In the UK, charities also benefit from Gift Aid

and Virgin doesn’t charge for the collection.

Page 12: Online fundraising platforms

bmycharity.com

Bmycharity.com is another popular fundraising

platform in UK.

They don’t charge any commission on any

donations. However there is a one off £180

setup fee for charities.

There are 350 charities present on this

platform along with several thousands of

personal fundraisers.

However, after Help for Heroes joining the site

in 2010, the popularity is increasing rapidly.

Page 13: Online fundraising platforms

Razoo.com

Another online fundraising platform allowing

fundraisers to setup an area for collecting

donations for a charity.

It provides an interface allowing fundraising

directly from Facebook and iPhone.

The organisation gets 3% commission from all

the funds raised for the interactive services

provided

Page 14: Online fundraising platforms

Ammado.com

Ammado is a global donations platform which

supports 75 different currencies.

It is more of a service provider, rather than a

community.

It has Facebook widget and on-site donation

widgets as well as a website which allows

nonprofits to create fundraising appeals.

Ammado deducts a 5% fee from all donations.

For online payments only, an additional charge

(approximately 2.5%) is deducted to cover

providers' processing charges.

Page 15: Online fundraising platforms

onepercentclub.com

1% Club, is a type of microcredit platform

which aims to connect smart development

projects with people, money and knowledge

around the world.

Members can support a project by donating

time or money.

Donors follow the development of their project

online and can continue to support different

projects.

1% Club withholds 1% of the project donations

made by individuals, foundations, associations

and schools and charges a 5% service fee on

donations from businesses. Plus transaction

costs, depend on payment method.

Page 16: Online fundraising platforms

rainmakerapp.com

Rainmaker is a new platform, that allows

people to donate through a tweet (and Paypal).

Other than initiation of the donation with a

tweet, the rest of the mechanism is similar to

other fundraising platforms.

Rainmaker gets a donation processing fee of

3% plus regular PayPal transaction fees which

is 2%.

Page 17: Online fundraising platforms

mydonate.com

A new comer in the market, myDonate is a

platform by BT.

It is a free fundraising service where 100% of

donations go directly to charity.

As it only launched a year ago, the number of

nonprofits using the site is not as high as other

platforms.

Page 18: Online fundraising platforms

missionfish.com

Mission Fish is helping charities to raise funds

by trading on eBay.

It also gives eBay users an efficient way to

donate to their charity of choice.

Mission fish helps charities by processing

donations, collecting Gift Aid and consulting

how to use eBay marketplace.

Page 19: Online fundraising platforms

Other sites to mention

www.charitygiving.co.uk

www.thebiggive.org.uk

www.globalgiving.co.uk

www.twitpay.com

www.chipin.com

www.givezooks.com

www.pinkdingo.com

www.charitiestrust.org – Sponsor.me

Page 20: Online fundraising platforms

Good to know Some useful resources

Page 22: Online fundraising platforms

Volunteering Networks

http://www.sparked.com

http://www.handsonnetwork.org/volunteers

http://www.generationon.org/

http://www.allforgood.org/

http://www.do-it.org.uk/

http://vinspired.com/

Also on Mobile Do Some Good Network by Orange:

http://itunes.apple.com/gb/app/do-some-good-bite-

size-volunteering/id421658498

Page 25: Online fundraising platforms

Brands that use Social Media for Social Good Very Good

Starbucks

http://www.votegivegrow.com/

Pepsi Refresh

http://www.refresheverything.com/

Page 26: Online fundraising platforms

Thank you Please get in touch if you want to discuss how can we help to enhance your presence online. Sevil Ozer Crespo

[email protected]

0778 951 2984

Visit our website for more information.

www.mavdig.co.uk