fundraising online
DESCRIPTION
A complement to the presentation I gave on March 13, 2008 to the Leadership Institute about emerging technologies in online fundraising (with regard to political campaigns and candidates). Two platforms discussed include http://ActBlue.com and http://Slatecard.com.TRANSCRIPT
Connecting “Real” People
Smarter, Better, Faster, NOW
The Long Tail of Fundraising
In January90% of $32M came online
In February$45M of $55M came online90% of online donations < $10050% of online donations < $25
h/t Patrick Ruffini
ActBlue
"There's a huge opportunity to involve many times more people in this process than we currently have."
-Benjamin Rahn, Co-Founder, ActBlue
ActBlue
“Finally, a Facebook for Republican campaign donors” -Wired Magazine
Issue’s MatterIssue’s Matter
1. Cut The PorkCut The Pork2. Pro-LifePro-Life3. Protect & Defend AmericaProtect & Defend America4. Jobs and EconomyJobs and Economy5. Defeat Radical IslamDefeat Radical Islam
Donor Analytics
4.5%4.5%
State and Local Races.More Candidate Features.A Full-Time Effort.
Tips and TricksCollect Emails At Every Opportunity
Tips and TricksAsk For Realistic Gifts
$25
$50
$100
Tips and TricksThank Us
Thank You.
Our Discussion Can Continue
davidallgroup.com
TechRepublican.com
Slatecard.com