introduction to online fundraising: givengain 2013

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An introductory presentation to online fundraising in the context of the digital age with specific reference to GivenGain, its functionality and features.

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Page 1: Introduction to Online Fundraising: GivenGain 2013
Page 2: Introduction to Online Fundraising: GivenGain 2013
Page 3: Introduction to Online Fundraising: GivenGain 2013

Colin Habberton.GivenGain Foundation.

Page 4: Introduction to Online Fundraising: GivenGain 2013

GivenGain.Introduction to Online Fundraising

Page 5: Introduction to Online Fundraising: GivenGain 2013

In 2008

3 million donors made a total

of 6.5 million donations

online

Donations for the campaign

totalled more than $770

million

Of those 6.5 million

donations, 6 million were

$100 or less

The average online donation

was $80

The average donor gave

more than once

The Hope

Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-

on.html

Page 6: Introduction to Online Fundraising: GivenGain 2013

In 2012

4.4 million donors

Raised a total of $1.1 billion

The average donation $50 -

micro-donations

Of that $690 million were

donated online

raised $250 million from

4,276,463 online donations in

6 months

https://contribute.barackobama.c

om

The Hope

Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-

fundraising-platform/

Page 7: Introduction to Online Fundraising: GivenGain 2013

Estimates in:

2001 = $550 Million

2003 = $1.9 Billion

2005= $4.53 Billion

2006= $6.87 Billion

2007 = $10.44 Billion

2008 = $14.64 Billion

2009 = $15.48 Billion

2010 = $17.65 Billion

2011 = $20.29 Billion

Fundraising in the Digital Age

US represents more than ½ the global online philanthropic

market

Globally more than $40 billion in online donations

Consistent, progressive growth

New world - No boundaries, no limits

Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012

Page 8: Introduction to Online Fundraising: GivenGain 2013

Fundraising in the Digital Age

Average online one-time donation in 2012 was $60

• Average online monthly donation in 2012 was $19

• One-time gifts accounted for 89% of online giving, while monthly gifts

accounted for 11%

• 33% of non-profit online revenue was sourced to email

July 2010 – July

2013

Source:

https://www.blackbaud.com/nonprofit-resources/blackbaud-index

Page 9: Introduction to Online Fundraising: GivenGain 2013

Fundraising in the Digital Age

State of The Not-for-profit Industry,

June 2012

A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source:

https://www.blackbaud.com/SONI/

Page 10: Introduction to Online Fundraising: GivenGain 2013

Fundraising in the Digital Age

Top factors reported as leading to success in growing

online donations:

Organisational focus on improving its website, or

increased accessibility to its website.

Efforts to increase public awareness of online donation

options through improved strategic communications,

including emails and newsletters.

A cultural change towards acceptance of online

transactions in general, including online donations.

Adopting new software and technologies to make

online donation options more available and easier to use.

State of The Not-for-profit Industry,

June 2012

A total of 1,516 organisations from nine countries responded to this survey in June 2012. Source:

https://www.blackbaud.com/SONI/

Page 11: Introduction to Online Fundraising: GivenGain 2013

Social Media

Page 12: Introduction to Online Fundraising: GivenGain 2013

Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

Page 13: Introduction to Online Fundraising: GivenGain 2013

Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

Page 14: Introduction to Online Fundraising: GivenGain 2013

Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

Page 15: Introduction to Online Fundraising: GivenGain 2013

Social Media 2013 Source: http://bitlyscience.github.io/geo_social/

Page 16: Introduction to Online Fundraising: GivenGain 2013

‘Learning Age’?

Social Networks

Over 1 billion users

700 billion minutes

300,000 Volunteers

70 Languages

1 Functional Language

Sharing x 200+

‘Followers’

‘Friends’

The Learning Age

Page 17: Introduction to Online Fundraising: GivenGain 2013

Image (delete text).

The Web: The World We live in

Page 18: Introduction to Online Fundraising: GivenGain 2013

GivenGain Foundation

Established in 2001

Currently serving over 1400 nonprofits in over 40

Countries

Processed over USD 75 million to over 3500

projects

Community of over 82 000 donors

Training & support

Donation processing

In-House Development

Local focus with zero barriers & global reach

Offices in Switzerland, South Africa & UKGivenGain

Page 19: Introduction to Online Fundraising: GivenGain 2013

The GivenGain Platform

Page 20: Introduction to Online Fundraising: GivenGain 2013

Causes

Page 21: Introduction to Online Fundraising: GivenGain 2013

Features

Integrated

Communication

Tools via

email and sms

Online publishing

integrated into Social

Media

Multi Currency

Payment

Processing

Stakeholder

Relationship

Management System

Page 22: Introduction to Online Fundraising: GivenGain 2013

Keys to Success

Executive Buy-In

Process Integration

Social Media Skills

Planning &

Promotion

Creativity &

Purpose

Summary

Benefits

Stakeholder Engagement

Transparency of Purpose

Dynamic Communication

Real-time Interaction

‘Crowdraising’

Page 23: Introduction to Online Fundraising: GivenGain 2013
Page 24: Introduction to Online Fundraising: GivenGain 2013
Page 25: Introduction to Online Fundraising: GivenGain 2013

Thank You.

@GivenGain

www.facebook.com/givengain

www.givengain.com