online giving is not online fundraising

Online Gifts and Online Giving

ARE NOT

Online Fundraising

twitter.com/ mikeyames [email protected]

http://techhermit.blogspot.com

http://twitter.com/mikeyames

http://techhermit.blogspot.com/

IdentificationCultivationSolicitation

Stewardship

Development Cycle

Fulfillment






Stewardship

ClassicFundraising

Fulfillment

http://www.flickr.com/photos/78428166@N00/512966822/


http://www.flickr.com/photos/ameliaps/171257741/http://www.old-picture.com/american-history-1900-1930s/pictures/Carnegie-A.jpg

http://www.intuitivmedia.net/data/picture/thumbnail/25.jpg





Identification

http://www.flickr.com/photos/howardlake/3212182015/

CultivationSolicitation

Stewardship

http://www.flickr.com/photos/funtomas/162339016/

http://www.flickr.com/photos/inkdphotos/3472854002/

http://www.flickr.com/photos/shutterkate/3151258891/

Direct MailFundraising

Fulfillment





Identification

http://www.flickr.com/photos/howardlake/3212182015/

CultivationSolicitation

Stewardship

http://www.flickr.com/photos/funtomas/162339016/ http://www.flickr.com/photos/inkdphotos/3472854002/

http://www.flickr.com/photos/shutterkate/3151258891/

Fulfillment

TelephoneFundraising








StewardshipFulfillment

OnlineFundraising

(Circa 1994)

Have we improved in 15 years?twitter.com/ mikeyames [email protected]




Online Gifts, Online Giving and Online Fundraising

Online Gifts – Money that happens to be donated through some online interface.

Online Giving – The action of donors who happen to donate through some online interface.

Online Fundraising – Strategic understanding of human behavior in the various online environments, the chosen objectives of an organization to direct that behavior of their existing and potential donors, and the subsequent strategy to meet those objectives by utilizing appropriate online technology.






Clicking on this button does not initiate online

fundraising.






Money donated through this page is an example of online giving resulting in an online gift, it is NOT necessarily

online fundraising.twitter.com/ mikeyames [email protected]





StewardshipFulfillment

•Electronic Direct Address Updates•Email Acquisition Strategies•Online Listening Strategies

•Intentional Web Design•One Way Communication

Email Newsletters, Quarterlys, Annuals

Donor Story Video•Two Way Communication

Social WebBlogs Participation

Blog Content Creation

• eSolicitation• Interactive Video•Variable Data Videos• Segmented Appeals•Segmented Gift Arrays•Campaign Microsites

•Person to Person Microsites

•Electronic Payment Gateways•One-time and Monthly Giving Options

•Email Confirmation Gift Receipts• Donor Stories

• Holiday Greetings

OnlineFundraising

Observation

•Behavioral Data•Open and Click-through Rates•Segmented/Informed Follow Up





twitter.com/ mikeyames

[email protected]://techhermit.blogspot.com

Get hold of me.I would love to talk…

Mikey Ames




online giving is not online fundraising

Technology