Colin Habberton.GivenGain Foundation.

GivenGain.Social Fundraising Case Studies

Introduction

Platform Overview

Selected Clients

Case Studies

The Cause

The Campaign

The Crazy Crowd

The Corporate

The Collaboration

The Competition

Summary Insights

Overview.

The GivenGain Platform Summary.

GreenPop & The ‘Treevolution’

30,000+ Trees planted in 3 years

Over USD 63,000 in 7 months

Community upliftment

Certificates & co-ordinates

African expansion: Zambia

Key Success Factors

Inspirational Creativity

Simple Message

Tangible Deliverables

Relevant & Real ImpactCase Study: The Cause

Case Study: The Campaign

Cancer Association of South Africa

Multiple campaigns throughout the

year

Cancer awareness & fundraising

Shavathon: Multi-site/person events

4 Teachers raised USD 10,000 in 2012

Activist campaigns

Group of 6 friends raised USD 44,000

in 2013

Key Success Factors

Integrated campaign

Community engagement

Micro-donation driven

Cast Study: The Crazy Crowd

The ‘Cows’ for CHOC

Children’s Cancer Cause

730+ Fundraising Activists

Wear Cow suits in races

2011, over USD 110,000 in 100 days for the 94.7

2012, over USD 130,000 in 100 days for the 94.7

Key Success Factors

Community of Activists

Supported administration

Wild & Wacky Identity

Cast Study: The Collaboration

IUCN

IUCN Big Swim

Endangered Dugongs with EWT

4.25km across Lake Geneva

Raised over USD 21,000 in 30 days

Key Success Factors

Employees’ personal &

professional networks

Executive level participation

Challenging & fun supporting a Partner

Cast Study: The Corporate

Crown Relocations

Activist campaign

12 employees - Crown Worldwide Group

Crown Kilimanjaro Climb for CHOC

Raised over USD 30,000 in 6 months

Key Success Factors

Leveraging global group business network

Personal, extreme but achievable goals

Multiple objectives: Wellness & CSR

Cast Study: The Competition

Put Foot Foundation

Annual Put Foot Rally

58 crews

8,000 km for 18 days

Raised over USD 30,000 in 2011

Raised over USD 58,000 in 2012

Raised over USD 112,000 in 2013

Key Success Factors

Team based

Relevant to the Adventure

Support & Promotion

Strategy

The Power in People

Transparency of

Purpose

Mass Participation

Events

Remarkable Creativity

Courage & Intention

Insights: A summary

Execution

Integrated

Campaigns

Audience

Segmentation

Multi-media Content

Dynamic, Direct

Dialogue

Community

Management

Thank You.

@GivenGain

www.facebook.com/givengain

www.givengain.com