emerce e-health presentatie interpolis & lbi lost boys
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![Page 1: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/1.jpg)
Interpolis!!
Bob van Leeuwen!@capibaro!
LBi Lost Boys!!
Miriam Melchers!@miriam_melchers!
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Zorg gaat radicaal veranderen!
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Noodzaak vs Client!
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Ik kies!
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Wat ik afneem!
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Wanneer ik afneem!
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Hoe ik afneem!
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Cliënt ook in de zorg aan de knoppen!!
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“De moderne patiënt, anno 2007 liever 'zorgconsument' genoemd,
geeft zich niet zomaar meer over aan het deskundig gezag van de arts. De moderne patiënt wil meer te kiezen
hebben en wenst optimaal geïnformeerd te worden.”!
!Nederlandse Patiënten en Consumenten Federatie!
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Hoe gaat het nu in de zorg?!
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Lang wachten!
Nauwelijks persoonlijke aandacht! ʻIn the darkʼ gehouden!
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De toekomst!
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samen != !
sterker!
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technologie != !
zelfbediening!
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data != !
kennis!
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inzicht != !
controle!
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2 weten meer dan 1!
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Hoe pakt Interpolis dit aan?!
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samen != !
sterker!
![Page 20: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/20.jpg)
technologie != !
zelfbediening!
![Page 21: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/21.jpg)
data != !
kennis!
![Page 22: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/22.jpg)
inzicht != !
controle!
![Page 23: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/23.jpg)
2 weten meer dan 1!
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Zorg in eigen hand!
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![Page 26: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/26.jpg)
Hoe het niet moet!
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![Page 28: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/28.jpg)
En nu zelf aan de slag!
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Echte mensen in eigen context!
Behoeften, motivaties, percepties & gedrag!
Moderne research technieken!
1. Research: observeren & uitvragen!
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2. Unieke user insights!
Analyseren: journeys + profielen!
Differentiator bepalen!
+ Business en technologie insights!
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3. Conceptualisatie / Prototyping!
Onderscheidend en herkenbaar!
Maken om van te leren!
Probleemoplossend: creativiteit!
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Betrokken eindgebruikers!
4. Soft Launch!
Delen in netwerk!
Feedback is input volgende releases!
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5. Perpetual beta!
Adaptief vermogen!
Regelmatige releases!
Continue gebruikers betrekken!
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!"The one who pays
you money placed at the center of
everything you do”!!
- Joe Pine!
![Page 35: Emerce E-Health Presentatie Interpolis & LBi Lost Boys](https://reader033.vdocuments.us/reader033/viewer/2022051817/5488788cb47959e70c8b5724/html5/thumbnails/35.jpg)
Interpolis!!
Bob van Leeuwen!@capibaro!
Lost Boys!!
Miriam Melchers!@miriam_melchers!