080918 emerce

1Friday, September 19, 2008

“cultures”&

“economies”2Friday, September 19, 2008

new


<1>


“cultures”


1906


1906John Philip Sousa


1906John Philip Sousa

U.S. Congress


“talking machines”


fan


These talking machines are going to ruin the artistic development

of music in this country.


When I was a boy . . . in front of every house in the summer evenings

you would find young people together singing the songs of the

day or the old songs.


To-day you hear these infernal machines going night and day.


We will not have a vocal chord left. The vocal chords will be

eliminated by a process of evolution, as was the tail of man

when he came from the ape.


When I was a boy . . . in front of every house in the summer evenings

you would find young people together singing the songs of the

day or the old songs.


culture


read-writeculture


participate


creation


re-creation


culture


RW


capacity


RW


b/c


“infernal machines”


takeit

away


displace


inits

place


RWRW


read-onlyculture


RO


creativity


creativityconsumed


consumer


consumernot a


consumernot a

creator


culture


culturetop-down


“vocal cords”


lost


lookback


20th C


“developed world”


right


never before


concentrated


never before


professionalized


creativitydisplaced


“infernal machines”


20th


20th

RO


20th

RO19th

RW18th

RW17th

RW16th

RW15th

RW


r e m a k e


RO/RW


➀

(circa 2000)


extending


RO


massivelyefficient


getconsume


culture


createdelsewhere


99¢


(and only)


criticallyimportant


valuable


➁

(circa 2004)


revival


RW


remix


<music>


<amv>


anime


anime+

music


<video>


1,703,409 views


3,268,983 views


conversations


“When I was a boy . . . in front of every house in the summer evenings you would find young people together

singing the songs of the day or the old songs.”


<Johan Söderberg>107Friday, September 19, 2008

r e m i x


importance


technique


techniquedemocratized


20th

RO19th

RW18th

RW17th

RW16th

RW15th

RW


20th

RO19th

RW18th

RW17th

RW16th

RW15th

RW21st

RW

RO22d

RW

RO23d

RW

RO24th

RW

RO25th

RW

RO


</1>


<2>


“economies”


practices ofexchange


3


some economies: €


“commercial”


quid proquo


this forthat


€


appropriate


Sale!


Sale! Price increase!


€


howwe

speak


“commercial economy”


some economies: €


“sharing”


economies


“sharing economies”


4these


€


howwe

speak


howwe

speak/\138Friday, September 19, 2008

if introduce €


c h a n g e


next week?


$50?


€


sharingeconomies


rich&

important


coexist


commercial


both


commercial

sharing


sharing


commercial


commercial

sharing


commercial

sharing

hybrid


commercial entityl e v e r a g e s

a sharing economy


sharing entityl e v e r a g e s

a commercial economy


e.g.s


“sharing”


core


but


aim


€165Friday, September 19, 2008

$166Friday, September 19, 2008

Ads


Ads Ok


sharingeconomy


leverage


yelp pages


“sharing” views


“sharing”


all of these


commercial

sharing

hybrid


once see


see everywhere


commercial or hybrid?


newsgroups


“every successful Internet business will be a [hybrid].”


</2>


<3>


“economies”&

“cultures”202Friday, September 19, 2008

commercial

sharing

hybrid


RO/RW


commercial

sharing

hybrid


commercial

sharing

hybridRW


r e c o g n i z e


valuesparticular

2culture/economy


“understandings”


understand


not cross it


e.g.


no ads


no ads$100,000,000/ year


ads no problem


minimize commerce


“transparency”


RWadds something

m o r e


“ownership”


whoowns

RW-creativity?


3kinds

hybrids


(1)


licensesassign

“all rights”


mashup: owned by Lucas


Stuff you add: “shared” by Lucas


“creator”


rights


(2)


?234Friday, September 19, 2008

take/ignore


(3)


affirmcreatorowns

creativity


enablescreator

licensing


free culture


simple way


authors


mark content


freedoms


free culture


tools 2 enable


legal sharing


“ownership”


“control”


how much“control”

demanded


amazon rankings


too much


self-defeating


importantdifferences

invalue


differencesimportant


€262Friday, September 19, 2008

growingskepticism


“exploitation”of thehybrid


Om Malik:


[Does] this culture of participation ... build

business on our collective backs?


“... whatever ‘the collective efforts’ are, they are going to boost the

economic value of those entities. Will we share in their upside? Not

likely!”


“just hybrid”


just


</3>


<end>


“economies”


“cultures”


potential


“war”


“copyright war”


“terrorist war”


“terrorists”


waste


can’t kill


can’t kill

only criminalize


can’t stop


can’t stop

only drive underground


can’t make passive


can’t make passive

only “pirates”


good?


age ofprohibitions


live life


againstthelaw


corrosive


corrupting


learn


end


hopelesswars


if only


b o o m


peace


</end>


Flickr Photos - licensed

credits

Old ladies - headurwoman kissing - elenakulikova

Couple - Thokratescapitol - cowtools

Internet - JurvetsonEdison - lucianvenutian

kids playing - eqqman


http://flickr.com/photos/peterkaminski/

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http://flickr.com/photos/lucianvenutian/

http://flickr.com/photos/lucianvenutian/

http://flickr.com/photos/harryharris/




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080918 emerce

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