TVMonthly Report July13
Trend AnalysisComparison Jun-Jul 2013
Total Minutes of Advertising
Jun-13 Jul-13
274,686.70
271,819.60
Total Minutes of Advertising
Trend AnalysisYoY Comparison: July 2013-July 2012
July-13 July-12
271,819.60
269,451.30
Total Minutes of AdvertisingTOP 10 CATEGORIES
Beve
rage
s
Cellu
lar C
omm
u...
Culli
nary
Det
erge
nts
Hea
lthca
re &
Me.
..
Pers
onal
Pro
duct
s
Cons
truc
tion
Educ
ation
Com
mun
icati
on
Publ
ic S
ervi
ces .
..
Oth
ers
19%
16%
11% 11%
8%
6%5%
3% 2% 2%
19%
Total Minutes of Advertising
TOP 10 PLAYERS
P&G UNILEVER PEPSI COLA
COCA COLA
TELENOR Liaquat Hospital
SAMSUNG Cm Pak ENGRO G-Mobiles
8%
7%
6%
3% 3% 3%3%
2% 2% 2%
Total Minutes of Advertising
TOP 15 BRANDS
Liaquat H
ospita
lPepsi
New Arie
l Blue
Telenor Talksh
awkZong
Coca Cola
OlpersPTCL
Dew
Head & Shoulder
SafeguardUfo
neUSAID
Warid
Telecom
National Ketch
up
3%3%
3%2% 2%
2%2% 2%
2% 2%1% 1%
1% 1% 1%
CHANNELS’REPORT
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
CITY42
KohiNoor
GEO NEW
S
HUM TV
ARY DIG
ITAL
DUNYA NEW
SGEO
ARY NEW
S
SAMAA
DAWN N
EWS
A-PLU
S
Expre
ss Ent
AAJ NEW
SATV
CHANNEL 5
5%
4% 4%4%
3% 3% 3% 3% 3% 3% 3%3% 3% 3% 2%
Share in terms of minutes may be similar but it may vary in terms of value.
Top 10 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
Apna TV
KohiNoor
NEWS O
NE
ARY NEW
S
HUM TV
KTN
DAWN N
EWS
METRO O
NE
A-PLUS
Express
Ent
SAMAA
ARY DIGITAL
GEO NEW
S
TV ONE
5%
4%3%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Genre Split in July 13% Share of Advt. Minutes
NEWS47%
Ent41%
MUSIC3%
FOOD3%
SPORTS2%
MOVIES1%
RELIGIOUS1%
KIDS1%
HEALTH1%
Time Band Split July 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0300-2690840
