TV Analysis Monthly Report December,2013
Trend AnalysisComparison Nov-Dec 2013
Total Minutes of Advertising
199,031
257,825.15
Nov-13 Dec-13
Trend AnalysisYoY Comparison: Dec 12-Dec13
Total Minutes of Advertising
204169.77
257825.15
Dec-12 Dec-13
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar
Com
mun
ica.
..
Beve
rage
s
Pers
onal
Pro
duct
s
Conf
ectio
nary
Det
erge
nts
Culli
nary
Cons
truc
tion
Hea
lthca
re &
Med
ical
...
Educ
ation
Fina
ncia
l Ser
vice
s
Oth
er
22%
18%
12%
8% 7% 7% 6%
2% 2% 2%
14%
TOP 10 PLAYERS% Share of Advt. Minutes
UNILEVER THE COCA COLA
TELENOR P&G AZHAR Qmobile Kraft Foods VoiceTel PEPSI COLA NESTLE
10%
8%
6%6%
5%4%
3%3% 3%
2%
TOP 15 BRANDS% Share of Advt. Minutes
Telenor T
alksh
awk
Gai
Coca Cola
Sprit
e
Cadburys
Dairy M
ilk
Ufone
Pepsi
Coke St
udioM
KRF
Liaquat
Hospita
l
Gulberg Gre
ens Isla
mabad
Surf
Exce
l
Samsu
ng Gala
xy Star P
roZo
ng
Q Mobile
Noir A
900
5%
4%
3%3%
2%2% 2% 2%
2% 2% 2% 2% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
GEO N
EWS
ATV 8xm
DUNYA NEW
SGEO
ARY NEW
S
HUM TV
DAWN N
EWS
ARY DIGITA
L
AAJ NEW
S
CITY42
SAM
AA
EXPRES
S NEW
S
Apna TV
CNBC PAKISTAN
4%
4% 4% 4% 4% 4% 4%3% 3% 3% 3%
3% 3%3%
2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
ATV 8xm Apna TV KTN JALWA ARY NEWS TV ONE CITY42 HUM TV DAWN NEWS SindhTV Express Ent GEO ARY DIGITAL A-PLUS
4% 4%4%
3%
3% 3%3% 3% 3% 3% 3% 3% 3% 3% 2%
Genre Split in December 2013% Share of Advt. Minutes
NEWS44%
Ent39%
MUSIC8%
MOVIES4%
SPORTS2%
KIDS1%
FOOD1% RELIGIOUS
1%
HEALTH1%
Time Band Split December 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10% Morning Time
(06:00 - 11:59)18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)
6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
