consumer snapshot june 2014

www.ProsperDiscovery.com

Consumer Snapshot june 2014

http://www.prosperdiscovery.com/

© 2014, Prosper® www.ProsperDiscovery.com

sentiment strategy

june 2014

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

consumer spending forecast


sentiment

consumer confidence sentiment ticks up a point from May with 42.2%

confident/very confident in chances for a strong economy, ending Q2 on a slighter higher note

very confident/confident in chances for a strong economy {adults 18+}

13 month summary while June’s reading continues to track below January’s

13 month high, it represents a nearly two point rise from Jun-13.

40.6% 42.2%

20%

25%

30%

35%

40%

45%

Source: Prosper Insights & Analytics


sentiment very confident/confident in chances for a strong economy {adults 18+}

sustainable ascent? like the past two months, June’s 42.2% is the highest vote

of confidence for this particular month since the Great Recession and rests fewer than two points below pre-

recession Jun-07

consumer confidence sentiment ticks up a point from May with 42.2%

confident/very confident in chances for a strong economy, ending Q2 on a slighter higher note

13 month summary while June’s reading continues to track below January’s

13 month high, it represents a nearly two point rise from Jun-13.

43.9

%

18.8

%

30.2

%

30.2

%

27.8

%

31.3

%

40.6

%

42.2

%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14



strategy practicality & focus on needs {adults 18+}

consistently less practical? two out of five (40.2%) indicate they’ve become

more practical with purchases in June, decreasing for the fourth consecutive month

marks the lowest reading for this indicator since early 2008

in June, 44.1% assert that they narrow in on just what they need when at the store, dropping 4+ points from

May

focus on needs falls 47.0%

40.2%

50.4%

44.1%

30%

35%

40%

45%

50%

55%

60%

I have become more practical and realistic in my purchases

I focus more on what I NEED rather than what I WANT



strategy

Source: National Retail Federation

historical spending plans for Mother’s Day, Father’s Day {adults 18+}

with purchase plans declining year-over-year for both Mother’s Day (-3.5%) and Father’s Day (-5%), consumers still

seem skittish about increasing their spending with any enthusiasm

where is the desire to spend? $-

$20

$40

$60

$80

$100

$120

$140

$160

$180

2008 2009 2010 2011 2012 2013 2014

Mother's Day Father's Day

consistently less practical? two out of five (40.2%) indicate they’ve become

more practical with purchases in June, decreasing for the fourth consecutive month

marks the lowest reading for this indicator since early 2008

in June, 44.1% assert that they narrow in on just what they need when at the store, dropping 4+ points from

May

focus on needs falls



forward-looking spending plans year-over-year, plans to spend among consumers is relatively

flat, with the Consumer Spending Forecast representing a 0.3% rise over Jun-13


{adults 18+}

50.0

55.0

60.0

65.0

70.0

75.0

80.0

85.0

Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14




flat, with the Consumer Spending Forecast representing a 0.3% rise over Jun-13


this month’s CSF represents a 2.6% increase over pre-recession Jun-07

recovery from recession

forecast versus pre-recession Jun-07 {adults 18+}

-20.2%

-12.9%

-9.5%

-6.1%

-0.4%

2.4% 2.6%

-25%

-20%

-15%

-10%

-5%

0%

5%

Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14

however, it also represents the first June reading since Jun-09 not to see a significant increase year-over-year

this month’s tempered increase is indicative of consumers spending within boundaries and with caution




flat, with the consumer spending forecast representing a 0.3% rise over Jun-13


staples versus discretionary {adults 18+}

discretionary plans to spend receive a boost YOY from softlines categories – dining out, adult & children’s apparel

grocery driving decline in staples YOY

this month’s CSF represents a 2.6% increase over pre-recession Jun-07

recovery from recession

however, it also represents the first June reading since Jun-09 not to see a significant increase year-over-year

this month’s tempered increase is indicative of consumer spending within boundaries and with caution

60.0

65.0

70.0

75.0

80.0

85.0

90.0

95.0

100.0

Jun-13 Jun-14

Staples Discretionary

-1.5%

+1.7%


thanks

visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more

Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

ConsumerSnapshot.com

Messier 82 image source

mailto:[email protected]

http://www.prosperdiscovery.com/

http://www.consumersnapshot.com/

http://www.spacetelescope.org/images/heic0604d/

consumer snapshot june 2014

Marketing