RadioMonthly Report June 2015

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 38 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)

About the Report

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Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Beverages-CSD topped the advertising followed by Telecom and Garments category in June 2015.

• Pepsi was the top advertiser in June2015.

• Pepsi was the top advertised brand in June 2015.

Last Month Rank

No. CATEGORIES (MINS)(%)

1 1 Beverages - CSD 14.1%

2 2 Telecom 11.5%

8 3 Garments 7.2%

3 4 Beverages - Dextrose 7.1%

- 5 Financial Services 6.8%

- 6 Milk and Dairy 5.9%

10 7 Corporate Ads 3.8%

- 8 Financial Institution 3.2%

- 9 Government 3.0%

- 10 Hotel and Restaurants 2.9%

INDUSTRY TOP 10 [CATEGORIES]

(BASED ON NUMBER OF MINUTES)

*Top 10 Categories contributed 65.6% of the total Ad Volume.

Last Month Rank

No. CORPORATIONS(MINS)

(%)

1 1 Pepsi Cola International (Pvt) Ltd 12.1%

- 2 Telenor Pakistan 5.4%

4 3 Nestle Pakistan 5.1%

- 4 China Mobile (CMPak) 4.2%

6 5 Qarshi Industries 3.0%

- 6 Pakistan Mobile Communications Ltd 2.9%

- 7 Nishat Linen 2.9%

3 8 Unilever Pakistan 2.7%

- 9 Engro Foods 2.3%

- 10 Pakistan Telecommunication Authority (PTA) 2.2%

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

1 1 Pepsi 9.0%

9 2 Zong 4G 3.2%

- 3 Nishat Linen 2.9%

8 4 Jam-e-Sheeren 2.8%

3 5 Telenor 3G 2.7%

- 6 Nestle Nesvita 2.5%

- 7 7up 1.9%

- 8 Visa Card 1.8%

- 9 Mobi Cash 1.5%

2 10 Nestle Cerelac 1.5%

INDUSTRY TOP 10 [CAMPAIGNS]

(BASED ON NUMBER OF MINUTES)

No. CAMPAIGNS ORGANIZATIONS(MINS)

(%)

1 Ramadan Campaign 90sec Pepsi 4.3

2 Eid Collection Nishal Linen 2.8

3 Sehar o Iftar Jam e Sheeren Saath Qarshi Industries 2.5

4 Shopping Including Choco. Girl & Shop Visa International 1.8

5 Refresh Radio 28 Pepsi 2.4

6 TP Internet ORG Radio Telenor 1.4

7 Naya Nestle Cerelac With Iron Nestle Pakistan 1.4

8 Women Show (Maira Khan) Nestle Pakistan 1.4

9 Saroor Bharpoor. - 20 Sec Shezan International 1.4

10 LOL Ramadan 25 Radio Pepsi 1.4

Trend AnalysisMay 15 – June 15

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities

Share in Millions

Trend AnalysisMay 15 – June 15

Based on 28 Radio Stations in 6 Cities

FM Channel ShareAdvertising in Minutes

June 2015

TIME BAND SHAREAdvertising in Minutes

• Morning Time 8 am – 10 am • House Show / Life Style 11 am – 01 pm • Afternoon Drive 1 pm – 3 pm • Pre – Drive Time 3 pm – 5 pm • Drive Time Evening 5 pm – 7 pm • Late Evening 7 pm – 10 pm • Night Time 10 pm – 12 am • Early Night 12 am – 1 am • Late Night 1 am – 7 am

Evening time and Morning time slot attracted more advertisers throughout all cities

CITY WISE SHARE%Share of Advertising

Average Nos. of Ads / Day

Karachi 149,654Lahore 125,116Islamabad 101,597Faisalabad 49,221Hyderabad 36,701Multan 16,422

An average of 4,988 ads were aired in Karachi on FM stations per day

THE ENDTHE END

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For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Nasir ud Din nasir@mediamiles.biz nasir@mediamiles.biz

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