snapshot of teens today- june 2014
DESCRIPTION
I facilitated a half day workshop for social workers, youth workers and other social service agency employees around teens today. The presentation focused on understanding teens today in order to engage them in a positive relationship or program. Note: some slides were videos or question starters for dialogue and may be hard to understand outside of the context of the workshop.TRANSCRIPT
A SNAPSHOT OF TEENS
“Helping make the world a better place and doing things for others is very
important to me”
45%
HIGHER
66%
HIGHER
66%
“We feel that social networking helps our relationships with friends.”
42%
52% Higher
52% Higher
“I can talk openly with my parents about serious issues such as drugs, sex and
drinking.”
37%
82% HIGHER
82% HIGHER
Consumers Media Life Perspectives Bonus Material
Technology Values Trends Resources
Topics We Will Cover
Biggest Everyday Complaints
31% Stress
30% Not enough money
29% Not enough time in the day
25% Not enough sleep
21% School
12% Parents
TEENS (2000) TEENS (2011)
47%
Not enough money
28%
School
27%
Not enough time in the day
19%
Stress
19%
Not enough sleep
13%
High Expectations
2009
5252
2010
5050
2011
3737 3232 2929
525218-19S FT/PT
16-17S PT ONLY
TEEN EMPLOYMENT (%)
Basically, I feel…
Sebastian of “NYC Prep”/Bravo
82%
25%
“It’s fashionable to be a smart shopper.”
“It’s important to have clothes or other products with a particular brand name.”
46% “I care a lot about whether my clothes are in style”
15 Years Ago Today
Listening to music
Watching a movie
Contacting people
Reading the news
Making music
Smartphone Update 2009 - 2010
OWN SMARTPHONE
PLAN TO BUY SMARTPHONE
11%11% 30%30%
TEENS 2009
TEENS 2011
12%12% 17%17%
TEENS 2009
TEENS 2010
SMARTPHONE OWNERSHIP
2009
11%
2012
58%
Source: Nielsen
Talked to Family 98
Talked to Friend 97
Sent or received text/SMS/IM from friends
95
Sent or received text/SMS/IM from family
94
Taken Photos 93
Sent Photos 83
Recorded Videos 66
Accessed the Internet 65
Visited a Social Networking site
59
Played Games 57
Updated Status 57
Sent or read email 57
Listen to MP3s 56
TEENS’ MOBILE PHONE ACTIVITIES
11% YAHOO
6% MTV.COM
5% HOTMAIL
4% NAPSTER
3% WWF.COM
2% NSYNC.COM, EBAY, ESPN.COM ASIAN AVENUE, ALLOYBLUEMOUNTAIN.COM
TEENS (2000) TEENS (2012)
56% FACEBOOK
29% YOUTUBE
15% GOOGLE
11% YAHOO
12%
AMAZON
7% eBAY
6% TWITTER
5% ESPN
5% TUMBLR
4% HULU
Where is everybodyand what are they doing?
How can I connect with people like me?
Do you have any idea how AWESOME I am?
80% participate in social networking
41% of teens have multiple Social Network accounts
93% of teens have a Facebook Account
24% of teens have a MySpace account
16% of teens use Twitter-doubled in 2yrs
The rest- 7% or less: Yahoo, YouTube, Skype, Tumblr
Top Activity-88% IM and chat with friends
Social Networking Facts
Statistics based on online teens (95% of 12-17 yr olds)Source:
PewInternet
Source: Common Sense Media
WHAT ARE TEENS DOING WITH THEIR FREE TIME?
Spending Time with Friends 59 Watching TV/Movies 38 Listening to Music 33 Going Online 29 Playing Video Games 27 Spending time with Boyfriend/Girlfriend
22
Spending time with Parents 20 Playing Sports 16 Reading 15 Exercising/Working out 11 Shopping 10 Hobbies 8 Spending time with Brother(s)/Sister(s)
7
Attending Religious Activities 3 Volunteering 3
TEENS FAVORITE TV SHOWS
In 2001 43% of teens played basketball in organized leagues and tournaments…..
…in 2011 only 17% of teens played basketball in organized leagues and tournaments.
FRIENDS BY THE NUMBERS…
BEST FRIENDS FRIENDS FACEBOOK FRIENDS
TEENS
TWENTIES
TEENS TEENS
TWENTIES TWENTIES
4
3
55
50
155
3
3
38
30
182237
210
“The Social Network”M F
Source: PewInternet
The Truth about Youth-McCann World Group
81 Good health
79 Close friends
79 Financial security
78 A good education
77 A close family
72 Having time to myself
70 Being in a healthy relationship
65 Physical activity/exercise
63 Having an active social life
54 Living in the moment
54 Pets
48 Religious or spiritual fulfillment
41 Doing something crazy
32 Material things
27 Partying
WHAT MAKES YOU HAPPY?
TRU Value Monitor™ Tracking Teens
7474
7171
I always try to have as much fun as possible
It’s really hard to get ahead in life with out a college education
I really like to do things with my family 7070
Teens boasting that they like to do risky or dangerous things 3333
Parents are Mostly Awesome…
89%Guys
89%Guys
83%Girls
83%Girls
21%Guys
21%Guys
25%Girls
25%Girls
“Parents’ advice influences
my decisions”
“My views on the world are
different from my parents’”
65%Guys
65%Guys
68%Girls
68%Girls
“My parents know less than
me about technology”
What’s big at school, fool?
12% 9% Gangs/violence
29% 16% Cutting class
28% 20% Cigarettes
27% 23% Drugs
13% 35%Social causes
35% 59%School clubs
45% 61%School spirit
61% 69%Sports
2001 2011 2001 2011
TOP FIVE ISSUES THAT EXIST IN MY SCHOOL
BULLYING 64
DRUGS 61
HOMOPHOBIA
UNPLANNED PREGNANCY
POOR PARENTING
52
51
47
Being Physically Fit
Eating Healthy
Caring about the Environment
Volunteer Work
Top Vices:Top Issues:Alcohol
Marijuana
Prescription Drugs
61%
“Other people look
to me for my advice and opinions”
Bonus Material
Teens Favorite Brands
20%
19%
8%
5% 6% 8% 4%
7% 5% 6%
2 EMINEM
3 DRAKE
4 LIL WAYNE
5 MAROON 5
MALES Favorite
Teens Favorite Musicians…
2 TAYLOR SWIFT
3 KATY PERRY
4 MAROON 5
5 JUSTIN BIEBER
FEMALES Favorite
MEET THE POSTGENS! (2000-2020)
ONLY 30% SENT AN EMAIL IN LAST 30 DAYS
THEY HAVE THE HIGHEST RECORDED FAMILY AFFINITY
IN 30 YEARS
VOCATION AS A CALLING INSTEAD OF A JOB
A two-year / community college is okay, if stepping stone to a four-year
A two-year / community college
makes financial sense right now
A two-year / community college
is just as good as a four-year
ATTITUDE TOWARDS COMMUNITY COLLEGE
Community on NBC
Teens and Tattoos…..
•Lack of sufficient sleep--a rampant problem among teens--appears to put adolescents at risk for cognitive and emotional difficulties, poor school performance, accidents and psychopathology, research suggests. (American Psychological Association)
www.cpyu.org
www.connectwithkids.com
www.commonsensemedia.org
