big consumer snapshot november 2012
TRANSCRIPT
400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 [email protected]
PAM G O O D F E L L O W
C O N S U M E R I N S I G H T S D I R E C T O R , B I G I N S I G H T ™
Consumer Snapshot November 2012
© 2012, Prosper®
November 2012 Snapshot
Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”).
Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in
producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
This report is derived from the following studies:
• BIGinsight™ Monthly Consumer Survey, November 2012 (N = 9383, respondents surveyed 11/1 – 11/6/12)
• BIGinsight™ Monthly Consumer Survey Trends, November 2007 – November 2012
Consumer Confidence photo credit: Beverly & Pack via photo pin cc
© 2012, Prosper® Source: CBSNews.com
2012 Presidential Election: Popular Vote
= Barack Obama = Mitt Romney
© 2012, Prosper®
Confident/Very Confident in Chances for a Strong Economy Adults 18+
Confidence Reaches 5 Year High
Source: BIGinsight.com
23.7%
35.7%
39.7%
20%
25%
30%
35%
40%
45%
OCT-07
44.8%
Fiscal Cliff?
© 2012, Prosper®
Confident/Very Confident
in Chances for a Strong Economy Adults 18+
Source: BIGinsight.com
Confidence Reaches 5 Year High
50.3
%
37.2
%
22.3
% 29.2
%
27.5
%
23.7
%
39.7
%
0%
10%
20%
30%
40%
50%
60%
Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12
© 2012, Prosper®
In the last 6 months, have you made any of the following changes? Adults 18+
Source: BIGinsight.com
In a Gifting Mood?
45.2%
43.0%
52.6%
50.2%
30%
35%
40%
45%
50%
55%
60%
65%
Nov-11 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov-12
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
practicality
Nov-07
38.8%
needs
Nov-07
46.5%
© 2012, Prosper® Source: BIGinsight.com
In a Gifting Mood?
24%
26%
28%
30%
32%
34%
36%
38%
Aug-12 Sep-12 Oct-12 Nov-12
Pay down debt Increase savings
Decrease overall spending
Keep Holiday Spending in Check this Year
© 2012, Prosper® Source: BIGinsight.com
More from November…
26% see “fewer” layoffs in our future
$3.70/gal estimated by end of November
Payless advances to the co-leader position in
Shoes
90 Day Outlook: Mixed from October, UP from
Nov-11, Nov-10
I hope Santa blings me something sparkly…
What’s Hot…Giving thanks for Black Friday?
Consumer Snapshot InsightCenter™
Walmart leads Whole Foods, Trader Joe’s in
Organics
© 2012, Prosper®
Co
nta
ct
400 W. Wilson Bridge Road
Suite 200
Worthington, OH 43085
Ph: 614-846-0146
www.ConsumerSnapshot.com