social snapshot june 2014
TRANSCRIPT
Walmart
target
macy’s
kohl’s
gap
jcpenney
sears
nordstrom
belk
ross dress for less
neiman marcus
saks fifth avenue
dillard’s
bloomingdale’sface
book
Target
macy’s
nordstrom
sears
jcpenneykohl’s
gap
neiman marcus
saks fifth avenue
t.j. maxx
dillard’s
belk
bloomingdale’s
ross dress for less
face
book
34,608,435
22,901,168
14,317,643
11,050,924
6,073,716
4,665,008
3,569,525
2,726,929
2,239,607
1,373,018
864,269
749,277
690,015
492,697
320,678
HIGHEST ACTIVATION RATEPost by T.J. Maxx showing the
perfect maxi skirt- and everything to go with it.
ACTIVATION RATE: 3.02%
TARGET
WALMART
NORDSTROM
gap
SAKS FIFTH AVENUE
JCPENNEY
NEIMAN MARCUS
T.J. MAXX
BLOOMINGDALE’S
KOHL’S
SEARS
BELK
DILLARD’S
ROSS DRESS FOR LESS
1,264,259
538,803
532,180
463,914
415,118
323,833
315,815
262,007
254,372
227,068
216,119
120,389
29,866
17,127
--
most retweetsJCPenney’s tweet promoting the JCPenney Cup; winners receive a $25 gift card.RETWEETS: 928
YOUT
UBE
YOUT
UBE 26,477
24,314
13,948
9,516
5,339
4,609
4,147
4,140
2,070
1,397
943
939
469
386
--
most viewedWalmart's patriotic video celebrating the
Fourth of July and its $250 billion investment in products that support
American manufacturing.views: 2,347,998
Socialtools* is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter and YouTube accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.*Instagram coming soon.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
T.J. MAXX TARGET GAP
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
t.j. maxx
MACY’S
walmart
j u n e 2 0 1 4
# Fans
# Followers
# Subscribers
SOCIALSNAPSHOT: retail
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Retail Average
Leading Brand
28,250 20,483 13,092
96,579 200,069 58,000
*Disclosure: Kohl’s is a client of Performics