casino gateway | investing in igaming excellence
TRANSCRIPT
COMPANY OVERVIEW
2015
INVESTING IN iGAMING EXCELLENCE
INTRODUCTIONCasino Gateway is an iGaming specific software development & consultancy based company.
Boasting decades of hands on casino (land based and online) knowledge and gaming software development our team understands your needs, offering the very best in consultancy, software solutions and product delivery to all gaming sectors and service providers.
CONTENTS INTRODUCTION 1
ABOUT US 2
LAND BASED CASINO SOLUTIONS 3
ONLINE CASINO SOLUTIONS 5
INTELLIGENT BACK OFFICE SOLUTIONS 6
OUR PLATFORM PRODUCTS 9White Label Solutions | Cashier Controlled System | Live Casino Streaming
OUR PRODUCTS | SLOT DEVELOPMENT 11
FREQUENTLY ASKED QUESTIONS 12
WHY CASINO GATEWAY 14WWW.CASINOGW.COM
INVESTING IN iGAMING EXCELLENCE
INVESTING IN iGAMING EXCELLENCE
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INTRODUCTION 1
ABOUT US 2
LAND BASED CASINO SOLUTIONS 3
ONLINE CASINO SOLUTIONS 5
INTELLIGENT BACK OFFICE SOLUTIONS 6
OUR PLATFORM PRODUCTS 9White Label Solutions | Cashier Controlled System | Live Casino Streaming
OUR PRODUCTS | SLOT DEVELOPMENT 11
FREQUENTLY ASKED QUESTIONS 12
WHY CASINO GATEWAY 14
ABOUT US
The goal of Casino Gateway is to optimise your casino, whether it is land-based or online, our solutions provide you with the platform to maximise your casino potential, and generate greater revenues. The iGaming industry and online casino market is incredibly lucrative, and with our extensive experience within this sector, we encourage and assist land-based casinos, to have an online presence with innovative solutions.
Taking your land-based casino online through Casino Gateway will allow your customers to play your actual real land based games, online by streaming directly from your casino floor in real time. The selling point to this concept is simple, by creating an online presence, you are maximising your casino floor revenue streams, whilst engaging with your players, even when they are not at the venue.
Casino Gateway have developed technology that can be implemented easily into any land-based casino. We also offer online casinos, this concept of streaming live casinos through their platform, which in term creates non-rsik revenue streams for the land-based casino.
Casino Gateway’s intelligence back office system (IBO) also improves the business process of online and land-based casinos allowing you to track revenues, payments, player behavior, enabling you to create effective marketing campaigns, based on precise real time data, that allows you to really know your customer. Our user friendly back office provides you with a vast amount of data, that allows you to optimise the way your business is conducted. Casino Gateway is your partner to maximising your casino potential.
LAND BASED CASINO SOLUTIONSDeveloping land based Casinos an on line presence through our table game live streaming technology either via our closed looped CCS system, full web platform development or casino white label.
Benefits: • Additional Revenue Streams • Maximizing Table Efficiency • Reduced Marketing Costs • Interactive Marketing Tools • Increased Player Game Play • Improved Player Data Information • Enhanced Player Life Cycle • Improved Player Reactivation
With the emergence of technology the online casino market place has become a very crowded, competitive and lucrative environment with the online gaming sector estimated growing from 7.4 Billion in 2003 to 41.4 Billion in 2015.
Casino Gateway is your partner in maximising your casinos potential with innovative software solutions.
WWW.CASINOGW.COM
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LAND BASED CASINO SOLUTIONS
The competition for player acquisition is fierce and this is where land based Casino’s have a distinct edge. Sitting on massive databases, as well as having a captive audience of active players within their venues daily, they have at its finger tips the ability to acquire online players easily, through brand recognision and trust.
Our technology and know-how can not only achieve this, but also enhance existing player loyalty, reactivate dormant players by bringing their brand, tables and games, to their players via mobile, iPhones, tablets and PC’s.
Casino Gateway’s back office intelligence system will generate relevant player data enabling the casino to offer cost effective, meaningful and effective promotions to all levels of players, therefore achieving: • Extending Player Life Cycle and Retention • Increased Play Time • Improved Player Reactivation • Targeted Cost Affective Promotions • Easily Monitored Marketing Campaigns • Exact Player Tracking and Grading
At Casino Gateway, we do not only offer software solutions, but also include full turnkey delivery, including: consultancy, business planning, marketing, business development, venue management and project management to our clients.
INVESTING IN iGAMING EXCELLENCE
ONLINE CASINO SOLUTIONSWhether an existing operator, service provider or start up enterprise Casino Gateway has the products, knowledge, experience, and people to deliver intelligent business solutions to achieve your goals.
Specialising in all things casino: • Casino Table Games Live Streaming • Intelligent Back Office Solutions • Payment Gateways • Third Party Suppliers • CRM • CMS • SEO • Web Design • Brand Development • On Line Slot Development • White Label Provider • Full Turnkey Platform Development • Bespoke Software Solutions • Marketing • Consultancy
WWW.CASINOGW.COM
• Develop New Revenue Streams. • Financially Maximise Client Databases. • Improve Player Acquisition • Improve Player Retention • Enhance Service Providers Offerings • Generate Relevant Reporting • Deliver intelligent Bespoke Software Solutions • Provide Marketing Strategy, Business Planning & Development • Provide Intelligent Full Turnkey Solutions
OUR MISSION
INTELLIGENT BACK OFFICE SOLUTIONSOur intelligence back office solutions are dynamic, modular, easily customisable and market specific covering: • Online Casino • Bit Coin Casino • Land Based Casino • Betting Shops • B2B and B2C
Perfectly aligned to all live streaming technology and third party products via API’s, allowing multi tiered access with the ability to create sub agents and independent operators generating real time reporting controlling multiple revenue streams and products.
Seamlessly integrating into existing platforms and or developing brief specific bespoke turn key solutions Casino Gateway brings a wealth of gaming industry experience and knowledge to its offerings, ensuring clients requirements are not only delivered for immediate needs but will grow with your business.
At Casino Gateway we see our clients as partners therefore our commercial terms are structured to fit all budget sizes without diluting our products or after sales service.
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INVESTING IN iGAMING EXCELLENCE
INTELLIGENT BACK OFFICE SOLUTIONSIntelligent Back-end Office Admin List of Features:
• 3rd Party Game Providers: the system is fully compatible with industry standard and custom API’s for 3rd party games.
• Affiliates: the system has a modular affiliate package, allowing the tracking and management of 3rd party traffic suppliers (affiliates) and their marketing materials, links and play-for-fun games.
We want to grow with you.
WWW.CASINOGW.COM
Intelligent Back-end Office Admin List of Features:
• Play for Fun/Social Gaming: we allow a full play for fun API allowing affiliates and marketers to release play for fun games onto 3rd party websites distributed from the system host to attract more exposure to the site.
• Front-End: the casino front-end website is built using a fully dynamic theme system based on TWIG and Symfony2.
• Mobile: we offer HTML5 based games as well as device specific apps which are directly integrated into the core of the system, as well as via 3rd party integrations such as slots and live casino games etc.
• Bonus Features: we have a selection of standard bonus features for operators to offer their players such as deposit bonuses, losing bonuses, manual bonuses, sign-up bonuses or any other specifics an operator requires, which expands the available features for all users of the system, quickly growing features.
• Expanding Features: all features are a standard base functionality, which can and will grow over time from a central repository, whereby each client using the backend system will be upgraded with new options as they become available. For example: if ‘client a’ requests a ‘special report x’, then all clients get this option available, however it may by default be ‘turned off’ until requested.
• Modular Design: the system is designed to be modular wherever possible, allowing features to be enabled / disabled, added and configured independently.
• Multiple Payment Gateways: multiple 3rd party payment gateways can be integrated into the administration, allowing a wide choice for the end-user for payment services, such as ‘Neteller’, ‘Moneybookers / Skrill’, SafeCharge and most other providers.
• Crypto Currencies: the System Fully Supports ‘BitCoin’ and other similar commonly available Crypto currencies like DogeCoin, LiteCoin etc.
• Full Reporting: all system events, user, local game server, financial, integration are logged and is instantly available in real time.
• Real-Time Dashboard: the dashboard is a widget based real-time monitor of current site and user activities, financial status and recent transactional data, such as profit / loss month to date, 24hour and current sessions - including traffic / visitors, registrations, current players online, games being played and money won or lost. Widgets can be configured and added as needed, showing information as defined in any kind of requirement query.
• Player Data: full player data can be recorded using the optional registration form data, historical data and harvested data. This is optional, as in the case of Crypto currencies, where there is the choice to make all transactions and user accounts fully anonymous. The KYC depends on the operator needs and market.
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INVESTING IN iGAMING EXCELLENCE
LCGS – Live Casino Game Streaming Designed to maximise table game revenue from within land based casinos.Creating numerous additional revenue streams player terminal play on the casino floor integrated onto closed loop branded CCS allowing clients to paly from home integration onto third party on line casino sites.
OUR PLATFORM PRODUCTS
CCS – Cashier Controlled System Developed to create an on line presence for land based casinos and betting shops. Harvesting existing members of each outlet / venue whom will transact through cash desk or counter, building customer loyalty as well as additional game play time.Controlling our LCGS as well as integrated third party game offerings generating game, player and time specific reporting in broad or drilled down analysis.
WWW.CASINOGW.COM
White Label SolutionsCasino Gateway offers end-to-end white label consultancy and set up for start-up online casinos, as indicated below.• Gaming License Application• Compliance Consultancy• Gaming Platforms From Leading Providers• Intelligent Back Office Systems• Marketing Solutions - Player Acquisition / Retention• Marketing Solutions - Production of Assets (Videos, banners, Graphic Design, etc).Casino Gateway will get you up and running, with a solid platfor tpo generate revenues and be a successful online casino.
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INVESTING IN iGAMING EXCELLENCE
Slot Engine Driver Casino Gateway’s ‘Slot Engine’ allows start-up enterprises or service providers whom wish to ‘expand’ their product offerings range to include / develop online slots to a cost effective and quick route into the ‘iGaming industry’.
This tool is used as part of the game setup configuration and has a graphical user interface, fully operable without any required coding experience or deep mathematical knowledge.
• Fully Configurable Per-Game: unique per-game options such as number of reels, number of pay-lines, mini-game feature availability and symbol distribution, such as the determination of pay-out percentages, graphic options, animations, music or sounds. This allows a single central slot management code base to handle hundreds of variations of popular slot games and fast development turn-around times, which can be as close as possible to an ‘artist to game pipeline’ with little or no programming.
• Percentage and Pay-Out Calculations: the game pay-out percentage is determined by pre-baked mathematical relationship between the symbols, their distribution, the reels, the pay-lines and the symbol pay-out process. This ‘pre-calculating’ is done during the game-design process, using a genetic algorithm to determine the most appropriate reel distribution for a given target percentage. This tool is used as part of the game-setup configuration and has a graphical user interface, again with no required coding or mathematical knowledge. These pay-out percentages are then run through a test program, which will ‘simulate millions of spins’ to offer an ‘assured pay-out percentage’, as close as possible to the requested target. This also takes other factors into account such as deviation and game specific events - “do you want a game to pay a lot sometimes, or pay a little a lot of the time” etc. (Imagine this like a sliding scale where a game might be set somewhere between those two opposing sides of the spectrum).
• Multiple End-Point Compile/Release Options: each game can be released and built for different platforms, for example the same game could be released as an ‘play-for-fun’ iPhone and Android, as an HTML5 or Flash based game client, with reference to the actual casino site.
• Features (mini games): these are to be developed per-game until there is a pre-baked list of available features, which can be brought into any game using the GUI (graphical user interface) configuration. Mini-games come in a huge variety, such as: “pick a stick”, where the user has to select one of a number of symbols after the mini game is triggered to reveal random wins, or mini-games like: “spin a wheel” whereas the user is prompted to spin a wheel to determine a random bonus win. The possibilities are shear endless and unlimited.
OUR PRODUCTS | SLOT DEVELOPMENT
WWW.CASINOGW.COM
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FREQUENTLY ASKED QUESTIONS
How do I operate as an online casino? Casino Gateway’s consultancy arm and white label experts will guide you smoothly through the process of developing your online casino from end-to-end, from applying and obtaining the all relevant gaming licenses, the set up of the back office, payment gateways, gaming platforms, and building of the website.
How does a land-based casino also operate as an online casino?Having an online presence as an operator, will generate additional revenue streams. Similar to starting up your own online casino from scratch, Casino Gateway will provide you with all you require to make this transition effectively.
I have a land-based casino, do I require additional licenses to operate as an online casino?In most cases, depending on your jurisdiction and product stack you would require an additional license(s), however, as mentioned above, Casino Gateway will lead you through this process hassle-free.
How can existing online casinos benefit from Casino Gateway? • Enhance existing offerings by integrating live casino games. • Improve business processes, player retention, innovative marketing campaigns, through our intelligent back office system. • We Innovative and cost effective slot machine games, that can be produced in-house. • Casino Gateway also offer professional and quality marketing assets, such as videos and banners for example.
INVESTING IN iGAMING EXCELLENCE
What is the difference between Casino Gateway’s Live Casino Streaming technology, and other live casino games that is currently out there?Casino Gateway’s Live Casino Streaming technology provides a live stream from a real casino, real dealers and real games, as opposed to streaming from a studio, that is often the case with other live casino games. Because our live streams come from a real casino, there are greater levels of trust of the players.
What games are available to be streamed live from a casino floor?The technology of Casino Gateway enables you to stream most live casino games from the tables to slots. Below is a list of games that is available. • Live Roulette • Live Punto Banco • Live Blackjack
What are the benefits of Casino Gateway’s Back Office system?The back office of Casino Gateway provides your casino, whether it is online or land-based, with a vast amount of relevant live data that is user-friendly and essential to running a successful casino. From running marketing campaigns, CRM, player wins and losses, to popular games and revenue statistics, our back office is very simple and provides you with everything you need. Payment gateways in various currencies are easily plugged in to the back office, including BitCoin.
What are the benefits of Casino Gateway’s Slot Engine Driver?The Unique selling point is that your online casino can produce slot games easily in-house, with just a graphic designer. This is a cost effective method of producing slot machine games, and the quality is dependent on the ability of the graphic designer, designing the front end.
FREQUENTLY ASKED QUESTIONS
WHY CHOOSE CASINO GATEWAY?Casino Gateway thrives on working closely with our partners, moving in the same direction with a common goal. Our knowledge of the iGaming industry and land-based casinos stems from over 30 years hands on experience, covering every aspect in detail in order to make a casino successful. We recognize the difference and processes between online and land-based casinos, and what is required to optimize your business to the highest potential.
By partnering up with Casino Gateway you are not just being provided with quality innovative products and highly professional services, you also have at your disposal our knowledge, experience and guidance throughout your journey.
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INVESTING IN iGAMING EXCELLENCE
