igaming start-up marketing package

Contents

Introduction 1

iGaming Start-Up Marketing Package 2 - A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company. 4 - Logo Design 5 - A 30 Second Commercial video 6 - A 1+ minute Commercial video 6 - The Set-up of Social Media Platforms 8 - Online Lead Captures (Landing Page) 9

How To Implement Your Marketing Assets Effectively 10 - iGaming Start-Up Marketing Package 10 - Acquire, Convert And Retain Players Of An Online Casino Or Sportsbook 12 - Outbound Marketing 13 - Inbound Marketing 13 - Social Media 15 - YouTube 15 - Online Presence 15 - Landing Pages 15 - CRM & Customer Retention Strategy 15 - SEO 16

Contact Us 17

Euro Consulting EMEAHead Office (UK): +44 (0)131 220 2820 Malta Office: +356 2778 0717 e: [email protected]: www.euroconsulting-emea.eu

EURO CONSULTING EMEA | Page 1

Euro Consulting EMEA | iGaming Marketing DevelopmentEuro Consulting EMEA is a leading iGaming Business & IT Consultancy, with offices in Edinburgh, the Netherlands and Malta. Euro Consulting EMEA specializes in working specifically within the iGaming industry to enhance their Online Presence and Corporate Image, bringing the needed expertise that is required to develop effective and successful Marketing Campaign Assets, providing them with a solid base to raise their potential Market Shares, maximizing the Return of Investment.

This document will explain our approach to Marketing within the iGaming Industry for Start-Up Companies, on a low budget. Euro Consulting EMEA will provide Start-Up Companies with a solid Marketing Platform and direction for a new iGaming Company to grow.

Euro Consulting EMEA are your marketing partners, we are not a large marketing agency who charge large sums of money delivering messages which are generic, we are relationship driven, running projects aligned to your business insights and budgets, we empower your sales division giving sales teams the confidence to go out into todays competitive marketplace to sell your services and products with ease.

We know the iGaming industry...

We understand your requirements...

iGAMING MARKETING DEVELOPMENT

Our USP is simple, with extensive experience within the iGaming industry, we understand your requirements and your business goals, we know how important it is to rise above the competition.

Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.

iGaming Start-Up Marketing PackageEuro Consulting EMEA are offering Start-up iGaming Organisations our ‘out of the box’ Marketing Package for iGaming Start-Ups, at a cost effective price. This Consists of;

• A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.

• Logo Design

• A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.

• A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s.

• The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.

• Online Lead Captures (Landing Page), based on the desired messages.


We are ideally placed to fulfill your requirements, with extensive knowledge of the industry, along with a highly skilled and talented creative team.


iGAMING MARKETING ASSETSBr

and

ing

BrandingThe First Impression is the most important when it comes to Trust and Faith, which makes Branding one of the Most Crucial Elements in Creating a Successful Brand Identity. Not only does it need to Represent the Company as such, but also virtually Represent the Quality that it eventually stands for.

To create a Solid Branding requires not only a Deep Understanding of the Psychology of the Consumer or Industry, but also takes a thorough insight into the ways of what the Product or Service stands for, requiring an Extensive Research of the Targeted Industry to make sure that your Branding gets conceived in just the way it was intended to be.

Euro Consulting Marketing Development can look back on over 10 years of Extensive Experience in Creating Top Brands by Top Designers from all over the world, securing a Professional Approach in Creating any kind of Company or Product Identity, making sure that your Brand makes the Best Chance for that most important ‘First Impression’.

Logo DesignEuro Consulting EMEA work closely with their clients, and will present a wide range of branding ideas and initial Logo Designs to your iGaming Company. Euro Consulting will then develop the Logo based on client feedback, and our Creativity. Resulting in a strong Corporate and Company Image.

The Logo Design Process;1. Your iGaming Company will be presented many different ideas and range of possible styles, and colour schemes.

2. Euro Consulting EMEA will then request feedback from the initial ideas.

3. Based on client feedback and Euro Consulting EMEA’s Creativity, the logo designs and Colour Schemes will then be developed into the final selection phase.

4. The Final Logo and Brand feeling will then be developed and delivered.



Media Presentation/ Corporate VideoLooking back on over 10 years of Media and Commercials Production for Television, Cinema and Social Media platforms, Euro Consulting provides the perfect base for any kind of Media Campaign, rather it is Filmed in a Studio or 3D produced Material, Euro Consulting will always provide the Highest in Broadcast Production Standards, turning your Media Campaigns into True Entertainment.

With our network of Highly Acclaimed and Prize Winning Copywriters and Directors, Euro Consulting always pushes Media Production to the limits, offering the highest Quality and Up-to-Date Technology in Media Production.

Our Worldwide Database of Broadcasting Outlets and Product Placement Ventures provides us with an optimum in finding the Perfect Advertisement Channels for your Media Content, wherever your Targeted Market or Audience is.

Working directly with the various Sales Departments, Euro Consulting Marketing Development can always accomplish the Best International Deals for your Campaign Budgets.C

om

pa

ny

Im

ag

eiGAMING MARKETING ASSETS


Develop trust for existing & potential future players.


Audio BrandingJust like the Importance of Visual Remembrance, the Audial Representation of a Branding is Equally Important, adding to the efficiency of having a Brand Alternatively Identified during any Public Exposure Opportunity.

Euro Consulting Marketing Development works with a selection of the best composers and songwriters, assuring not only the most professional approach to Audio Branding but guaranteeing Top-Level Entertainment while communicating your Products or Services.

iGAMING MARKETING ASSETS

Social Media Marketing (SMM)Due to the raising Corporate interest into using Social Media as a general Image and Advertisement Carrier, the Development of (Interactive) SMM Campaigns becomes more popular every year, resulting in the need for:

- Encourage your Audience to Visit you - Client Interaction - Client Feedback - Market Research - Interactive content - Promotions - Registration Required Contests to Gain Newsletter Contingent

Euro Consulting Marketing Development can provide the required Campaign Concepts and Interactive Content on demand, creating a Perfect Playground for Spontaneous Product Introductions or Market Research Queries.



Data Collection & Landing PagesIn times of Social-Media, having a Professional Web-Presence still is one of the most important Business-cards for Companies, offering the possibility to Directly Present and Communicate Products and Services to their potential clients. With our Network and Access to over 4000 Web-Design Specialists, Euro Consulting Marketing Development can always provide the required Web-Development to Design and Setup a Tailor-Fitted Web Presence.

Euro Consulting, while being one of the Industry Leaders in CMS Technology Implementations can also provide the proper Integration into the Enterprise Asset Portfolio, getting the most out of your Web-Presence, Connecting your Visitors Directly to the Company’s Targets and Services, creating a reliable Stream from Visitor to eventual Client.

Next to Web-Presence, Campaign related Web-Content such as Landing Pages and the Banner Campaign Development that usually comes along can Seamlessly be Integrated in any Programming Language, forming a solid Web-Based Backbone to any Company Marketing Campaign.

iGAMING MARKETING SOLUTIONS How To Implement Your Marketing Assets EffectivelyWith our iGaming Start-up Marketing Package, you will have a solid platform to then build upon and begin to generate revenues. You have a strong brand that is backed up with Media presentations, promoting your site, Social Media Cross linking, and online presence with landing pages. All of this, with your gaming platform, back office operations and bonus structures in place, you are then ready to enter the market.

In this section, we will take you through the basics of implementing your marketing assets effectively, and maximising your iGaming company. This section touches on the basics of Using Social Media, Youtube, Landing Pages, Email Marketing Campaigns, Search Engine Optimisation, CRM & Customer Retention strategies, in order to acquire players and retain them.

Ma

rke

ting

Stra

teg

y



Euro Consulting EMEA’s iGaming Marketing Start-Up Package:

Most of the time, online Casinos/ Sportsbook are restricted from using traditional mass media marketing such as TV Adverts or sponsorship of football teams for example. This leaves them to concentrate on a solid digital marketing strategy.

Such strategy must have direction on the following points: - How do you use online channels and digital Marketing Assets to grow the business... - How do you use your digital Marketing Assets to add value to the brand through online channels... - Where do you use your digital Marketing Assets... - How do you make your activities meet with your business goals... - Who are you targeting... - What is your proposition and bonus scheme for potential new players... - How do you link various digital channels... - How do you reach your players... - How do you encourage the player to convert into a ‘real money’ player... - How do you retain existing players... - How do you manage digital & online marketing...

Customer retention & Loyalty: Loyalty does not only depend on providing an excellent service to your players but they must be also be ‘looked after’. Bonus Schemes are the norm for any online casino and are vital in acquiring players as well as retaining them, however, it is also important to show personal touches and giving out prizes that are targeted at the lifestyle of your audience. For example, tickets to an important football match in Europe including Travel , accommodation and spending money. Attractive offerings and prizes will increase the chances of your players remaining loyal to your brand.

Brand Digital Marketing Assets Social Media Online Presence

iGAMING MARKETING SOLUTIONS

How To Implement Your Marketing Assets EffectivelyIn order to acquire, convert and retain players, an Online Casino or SportsBook must:

1. Plan - Budgets, Marketing Strategies, Various Marketing Channels.

2. Reach - SEO, Pay Per Click, Affiliates, PR, Social Media Blogging, etc.

3. Act & Convert - Landing Pages, CRM, Email Campaigns, SMS Campaigns, etc.

4. Engage - Events, Social Media, Email & SMS Marketing, Competitions, Bonus Schemes, etc.



Search Marketing - SEO - Paid Search PPC - Sponsored Stories

Online PR - Publishing - Online Participation

Offline Marketing - Promotional Events - Sponsors - TV - Mobile - Out-Bound Sales - Promotional Gifts

Interactive Adverts - Sponsors - Specific Site Banners

Social Media Marketing - Engage with Audience - Promotions & Bonus Schemes - Viral Promotions - Customer Feedback

Third Party Online Marketing - Affiliates - Link Generation to site - Online Sponsors

BRAND

Outbound Marketing: Content of Brand - Blogging - Articles/ Stories - Banners - Landing Pages - Email/ SMS Marketing

Marketing of Content - Social Media - News - Relevant Blogs / Forums - Portals

Search Engine Marketing(SEM)

BRAND

Traffic

Traffic Traffic

Website Links

Inbound Marketing:

Your extra salesman.

Onl

ine

M

ark

etin

giGAMING ONLINE MARKETING


How To Implement Your Marketing Assets EffectivelyEuro Consulting EMEA’s iGaming Start-Up Marketing Package provides Corporate Identity in terms on online presence. This includes online presentations, set-up of Youtube Channel to be integrated with Social Media. Video Assets to be provided.

Youtube

Social Media

CALL TO ACTION CALL TO ACTION CALL TO ACTION

Competitions, Promotions & Bonus’ to enhance traffic

Online Presence

Diverting Traffic to the Website and attract Clients.

Online Presence, Landing Pages & Email Marketing Campaigns - Online Presentations, Landing Pages and Email Marketing Promoting your iGaming Company. These can all be used for Collecting Data, Promotion & Competition Offers, acquiring new clients and Customer Retention. Encouraging and diverting traffic to your iGaming Company Website. This method will also enhance the SEO.Landing Pages are used to capture fresh data, that can be used to encourage them to play with your iGaming Company. Landing Pages can also be implemented for Promotion & Competition Offers and Customer Retention. Encouraging and diverting traffic to the your iGaming Company Website. This method will also enhance the SEO. Online Presence is your additional Salesman.

Online Presence is your additional Salesman.

Youtube - Creative Media Presentations that will capture the imagination of the potential players whilst Raising the Image of your iGaming Company. Youtube can be used to Promote Bonus’ & Competitions for Customer Retention, as well as acquiring new Players for your iGaming Company. Integrating Clear and attractive call to actions, generating traffic to the website. Structured Content, and descriptions tagged with the Media will be used, enhancing SEO.

Social Media - Cross Media Marketing can be used to Promote Bonus’ & Competitions for Customer Retention, as well as acquiring new players for your iGaming Company. Integrating Clear and attractive call to actions, generating traffic to the website. Social Media is the perfect platform to interact with Current and potential players. Social Media will also enhance SEO.

CRM & Customer Retention Strategies - As a leading Oracle Certified Partner, our extensive experience allows us to deliver best-in-class advice, feasibility, implementation and support, ensuring you get the most out of your CRM investments. Whilst we focus on delivering premium CRM Services to our clients, we also look to add value to your CRM investments by increasing Return on Investment and lowering Total Cost of Ownership.


iGAMING ONLINE MARKETING

How To Implement Your Marketing Assets EffectivelySEO - Search Engines became the ‘Mother of all Information’, rather one is looking for Product Reviews or Company Services, the most important is that when the Keywords that fit your Company or Product profile are entered, amongst other components, in order to rank higher on Search Engines. Social Media and your Website Design feature heavily in this process. SEO will do the job of multiple Salesman.

Euro Consulting EMEA’s iGaming Start-up Marketing Package, provides your iGaming Company Website with the Platforms required to be successful in terms of SEO.

Diverting Traffic to the Website and attract Clients.

Youtube

Social Media

Landing Pages

Analytic Reports & CRM

SEO



Contact Details

Euro Consulting EMEA

Head Office (UK): +44 (0)131 220 2820 Malta Office: +356 2778 0717 e: [email protected]: www.euroconsulting-emea.eu

United KingdomEuro Consulting EMEA Head Office, 23 Blair Street, Edinburgh, EH1 1QR, UK

NetherlandsEuro Consulting, EMEA, Leeuwerikplein 101, 144HZ, Purmerend, Holland

MaltaEuro Consulting EMEA, 104 Old College Street, Sliema, SLM 1377, Malta, EU

Contact us for a free consultation,we are happy to assist...

Copyright Euro Consulting EMEA © 2014

We know the iGaming industry... We understand your requirements...

Euro Consulting EMEAHead Office (UK): +44 (0)131 220 2820 Malta Office: +356 2778 0717 e: [email protected]: www.euroconsulting-emea.eu

igaming start-up marketing package

Internet