super show - key performance indicators in igaming

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May 2010 Key Performance Indicators iGAMING SUPER SHOW – PRAGUE Ivor Jones [email protected] om +44 (0) 20 7620 1326 Analyst: Numis Securities Ltd 10 Paternoster Square London EC4M 7LT

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KPIs in gaming are not homogenized across financial reports, but this session will explore what performance indicators will help you measure your progress against your competition, and what KPIs will help market analysts to best value your enterprise.

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Page 1: Super Show - Key Performance Indicators in iGaming

May 2010

Key Performance Indicators

iGAMING SUPER SHOW – PRAGUE

Ivor Jones

[email protected]

+44 (0) 20 7620 1326

Analyst:

Numis Securities Ltd10 Paternoster SquareLondon EC4M 7LT

Page 2: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

2

Google

Ladbrokes

William Hill

Paddy PowerPartyGaming

BWIN

IG Group 888

Unibet

Sportingbet

NetflixASOS

Drugstore

Yoox

RightmoveVistaprint

Priceline

0x

2x

4x

6x

8x

10x

12x

14x

16x

18x

20x

(5)% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

EBITDA CAGR (2009-2011)

EV

/EV

ITD

A (

De

c 2

01

0)

Rating vs. growth

Market and FX data as at 21 April 2010Forecast data sourced from Capital IQ consensus estimates

Multiples calendarised to December year end

Page 3: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

3

Forecast period

2010 2011 2012

Illustrative profit profile

Growth period Investment period

Multiple compression

Valuation

Paying for growth

Page 4: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

--

$2,000m

$4,000m

$6,000m

$8,000m

$10,000m

$12,000m

$14,000m

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

North America net sales International net sales

North America sales growth International sales growth

4

Amazon: Domestic vs. International sales and growth

Source: Datastream, Annual Reports

Amazon Share Price

Share price anticipates pay back on investment

Page 5: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

($300m)

($100m)

$100m

$300m

$500m

$700m

$900m

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

(70%)

(60%)

(50%)

(40%)

(30%)

(20%)

(10%)

--

10%

20%

North America operating income International operating income

North America margin International margin

5

Amazon: Domestic vs. International EBIT and margin

Source: Datastream, Annual Reports

Amazon Share Price

Still immature after all these years

Page 6: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

6

Domestic Sales International Sales

Share price anticipates pay back on investment

ASOS: Domestic vs. International sales

Source: Datastream, Annual Reports

ASOS Share Price

--

£20m

£40m

£60m

£80m

£100m

£120m

£140m

2003 2004 2005 2006 2007 2008 2009

Sal

es

Page 7: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

7

EBITDA

0

10

20

30

40

50

60

70

80

1H06 2H06 1H07 2H07 1H08 2H08 1H09 2H09 1H10

US

$m

PRTY EBITDA 888 EBITDA

Page 8: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

8

PartyGaming - Yield Per Unique Active (US$)

0

50

100

150

200

250

300

350

400

1Q2005 3Q2005 1Q2006 3Q2006 1Q2007 3Q2007 1Q2008 3Q2008 1Q2009 3Q2009 1Q2010

US

$

PRTY Poker Yield per Unique Active Player ($) PRTY Casino Yield per Unique Active Player ($)

PRTY Bingo Yield per Active Player Day ($) PRTY Sports Yield per Active Player Day ($)

Page 9: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

9

PartyGaming - active player days

0

1

2

3

4

5

6

7

8

9

10

1Q2005 3Q2005 1Q2006 3Q2006 1Q2007 3Q2007 1Q2008 3Q2008 1Q2009 3Q2009 1Q2010

m

PRTY Poker Active Player Days (m) PRTY Casino Active Player Days (000)

PRTY Bingo Active Player Days (000) PRTY Sports Active Player Days (000)

Page 10: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

10

PartyGaming - Net Daily Revenue

0

200

400

600

800

1000

1200

1400

1600

1Q2005 3Q2005 1Q2006 3Q2006 1Q2007 3Q2007 1Q2008 3Q2008 1Q2009 3Q2009 1Q2010

PRTY Poker Average Net Daily Revenue ($000) PRTY Casino Average Net Daily Revenue ($000)

PRTY Bingo Average Net Daily Revenue ($000) PRTY Sports Average Net Daily Revenue ($000)

Page 11: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

11

PartyGaming - Rolling 12m Revenue

0

100

200

300

400

500

600

4Q2005 2Q2006 4Q2006 2Q2007 4Q2007 2Q2008 4Q2008 2Q2009 4Q2009

US

$m

EMEA Americas AsiaPac

Page 12: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

12

Pressure From Currency

Source: Thomson Reuters Datastream

2006 2007 2008 2009 20101.0

1.2

1.4

1.6

1.8

2.0

2.2

1.0

1.2

1.4

1.6

1.8

2.0

2.2

US $ TO EURO (BD) US $ TO UK £ (BBI)

Page 13: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

13

Share price

Source: Thomson Reuters Datastream

2007 2008 2009 20100

100

200

300

400

500

600

0

100

200

300

400

500

600

PARTYGAMING 888 HOLDINGS

Page 14: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

14

Playtech - Share of Geographical Diversity

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q2007 2Q2007 3Q2007 4Q2007 1Q2008 2Q2008 3Q2008 4Q2008 1Q2009 2Q2009 3Q2009 4Q2009 1Q2010

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q2007 2Q2007 3Q2007 4Q2007 1Q2008 2Q2008 3Q2008 4Q2008 1Q2009 2Q2009 3Q2009 4Q2009 1Q2010

Europe Asia Pc ROW

Page 15: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

15

Poker KPIs

Attrition of real money sign-ups

Page 16: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

16

Development Of Gross Gaming Revenues

Page 17: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

Conclusion

Delivering growth

Delivering on reinvestment

Detail on product markets

Detail on geographic markets

Detail on sustainability

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