social gaming: laying the groundwork for igaming
DESCRIPTION
If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components can help build your iGaming enterprise in the future.TRANSCRIPT
SocialCasino Games:Marketing to Online Customers
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Moderator: Nancy Smith CEO Masterminds
RORY SHANAHANHead of Marketing Williams Interactive
CHARLES HARPER Vice President Double Down Interactive
MARIO MAESANO Vice President MarketingMaryland Live!
PANELISTS:
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Definition:Social Casino GamesGames that feature casino-style mechanics but without a real money wager or cash payout.
Played online, through social networks and on mobile platforms.
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Social Casino Games =Big BusinessToday: $1.7 billion2015: $2.5 billion
– Morgan Stanley
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Social Casino Gamers –Monthly Users35 million in the US170 million worldwide
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– Morgan Stanley
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57%
Are you?
FEMALE MALE
43%
How old are you?
Und
er 2
1 0
.63
%55+ 15.43%
21–3
4 4
3.66
%
35–4
4 20.70
%
45–54 19.57%
- 2012 SUPERDATA RESEARCH
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Social Casino GamesPotential Benefits
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New Player Acquisition
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Social Casino GamesPotential Benefits
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New Player AcquisitionBrand Building
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Social Casino GamesPotential Benefits
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New Player AcquisitionBrand BuildingEnhanced CRM
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Social Casino GamesPotential Benefits
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New Player AcquisitionBrand BuildingEnhanced CRMNew Revenue Streams
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What’s the potential ROI of social casino games?
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What’s the potential ROI of social casino games?
Will it be worth the investment?
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What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
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What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend on-property? Or increase it?
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What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend on-property? Or increase it?
What will be the cross over play between social, online and traditional?
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