cannes lions - internacional festival of creativity - 2011 experience
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2011
CANNESNOTESLIONSFESTIVAL
ANAPAULA GOMEZ @ANAPAURD DOMINICAN REPUBLIC 2011
THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY IS THE WORLD'S BIGGEST CELEBRATION OF CREATIVITY IN COMMUNICATIONS. AS THE MOST PRESTIGIOUS INTERNATIONAL ADVERTISING AWARDS, MORE THAN 24,000 ENTRIES FROM ALL OVER THE WORLD ARE SHOWCASED AND JUDGED AT THE FESTIVAL. WINNERS RECEIVE THE HIGHLY COVETED LION TROPHY, PRESENTED AT FOUR AWARD CEREMONIES THROUGHOUT THE WEEK. -From CannesLions.com
SEMINARSWORKSHOPS
CANNESLIONSFESTIVAL
SAPIENTNITRO“CULTURE CLUBBING”
AUDIENCE
CULTURAL OPPORTUNITIES
BRAND
PRODUCING FIRE
“LADY GAGA – TEACHING BRAND HOW TO BEHAVE”
“CULTURAL CAPITAL
IS CREATED WHEN BRANDS
CAN TRULY PLAY WITH THE
COSTUMERS”http://www.youtube.com/user/canneslions#p/u/28/g_pNlIE0u00
ICM2“FRIEND WITH BENEFITS”
“IN THE DIGITAL
WORLD, ITS IS NOT ONLY
WHERE VALUES ARE
SHARED, BUT WHERE
RELATIONSHIPS ARE FOUND”
“MORE THAN EVER
INTERACTIONS MATTER IN
MARKETING”http://www.youtube.com/user/canneslions#p/u/30/aHtR4qS5KxU
ADOBE“ADVERTISING MEETS DIGITAL”
“DEBATE THE INDUSTRY’S FUTURE”“THE ONLINE
WORLD, IF COMPARED WITH
SEX EMOTION, WOULD BE
THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW
LONG THE ERECTION IS GONNA BE”
http://www.youtube.com/user/canneslions#p/u/18/sTT5NC6Mee0
YAHOO“Content as conversation”
Robert Redford
“EVERYONE HAS HEAR THAT CONTENT IS KING BUT, AS AUDIENCES MIGRATE ONLINE, WHO’S RULING THE KINGDOM? “
“ THE NEW PRINCIPLES OF CONTENT CONSUMPTION AFFECT THE WAY WE CONNECT WITH TODAY’S AUDIENCE”
ACT RESPONSIBLE“ADVERTISING ADRESS SOCIAL”
"ITS NOT ADVERTISING... IS HUMAN“
"BIG IDEAS EXECUTED GLOBALLY“
“HOPE IS THE PURPOSE THAT WILL CHANGE PEOPLE LIFES”http://www.youtube.com/user/canneslions#p/u/19/WBNqEQ5XVWQ
ANGRY BIRDS“what brands can learn”
http://www.canneslions.com/lions/videos.cfm?media_id=1414&tag=107,8&pg=2#start
BE DIFFERENT
MARKETING IS NOT ROCKET SCIENCE
CARE ABOUT FANS AND THE BRAND
BUILD AN EXPERIENCE FOR THE
FANS
DIAGO“TRANSFORMING MARKETING”
“We need to change consumer behavior and technology”
“Opportunities in gaming as a brand tool”
“THE ONLINE WORLD, IF
COMPARED WITH SEX EMOTION,
WOULD BE THE THRILL OF AN
ERECTION ... I JUST DO NOT KNOW HOW
LONG THE ERECTION”
“NEW PRINCIPLES COME WITH A SIGNIFICANT CALL-TO-ACTION FOR OUR AGENCY PARTNERS:
INNOVATE TO PUT CONSUMER PARTICIPATION AT THE HEART OF OUR BRAND CAMPAIGNS AND EXPLORE NEW BLENDS OF PAID, OWNED AND EARNED MEDIA TO DELIVER THIS. CREATE NEW WAYS TO ENGAGE AND RESPOND CONTINUOUSLY TO OUR HIGHLY ENGAGED CONSUMERS IN BOTH THE REAL AND VIRTUAL WORLDS.EVALUATE IN NEW WAYS. ESTABLISH NEW MODELS OF MEASUREMENT.”
“THE ONLINE WORLD, IF
COMPARED WITH SEX EMOTION,
WOULD BE THE THRILL OF AN
ERECTION ... I JUST DO NOT KNOW HOW
LONG THE ERECTION”
•Multiformat, multitasking•Fusion of technologies•Social networking & Gaming•Smartphones
“THE ONLINE WORLD, IF
COMPARED WITH SEX EMOTION,
WOULD BE THE THRILL OF AN
ERECTION ... I JUST DO NOT KNOW HOW
LONG THE ERECTION”
http://www.youtube.com/user/canneslions#p/u/17/aRcEWTmkmuE
DIGITAS & VEVO“SOCIAL AND MOBILE ROCKS”
Pharrell Williams
GOOD BRAND WILL ENGAGE
MUSIC IS UNIVERSAL
ALL THE MEMORIES HAVE A SOUND RECORED IN OUR MINDS
BRANDS HAVE TO UNDERSTAND WHAT PEOPLE IS PASSIONED ABOUT
THIS IS A RELATIONSHIPBRANDS NEED TO BUILD CONNECTIONS
http://www.youtube.com/watch?v=GyCH5CFPmcI&feature=related
• Film LionsPress • LionsOutdoor• LionsDirect• LionsMedia • LionsCyber• LionsRadio
• LionsPromo & Activation
• LionsTitanium and Integrated
• LionsDesign LionsPR
• LionsFilm Craft Lions
AWARDS / 10 CATEGORIES
http://www.canneslionsarchive.com/
“CANNES LIONS 2011 FEATURED 57 SESSIONS, WHERE
THOUGHT-LEADERS AND EXPERTS IN ALL FORMS OF COMMUNICATIONS
AND CREATIVE THINKING CAME
TOGETHER TO INSPIRE, DEBATE AND ENTERTAIN”
-From CannesLions.com
2011
CANNESLIONSFESTIVAL
ANAPAULA GOMEZ TW @ANAPAURD
DOMINICAN REPUBLIC