cannes lions 2015 trends

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DATA DRIVEN CREATIVITYARTIFICIAL INTELLIGENCEEMPATHY AND INTENTION

KEY THEMES

DATA DRIVEN CREATIVITY

Photo Credits: The Guardian

“Creativity is fuelled by Culture and Code”

AOL

Photo Credits: timg.com/vi/rsrV-XvE-1U/maxresdefault.jpg

Lions Innovation is a festival within the festival that takes place for the first time during Cannes Lions week. It’s a unique

two-day event where data, technology and creativity will intersect. 

Today, data and technology are driving creative solutions in ways never seen

before, and at a rate that’s unprecedented.

Photo Credits: Cannes Lions and Mish Fletcher

ARTIFICIAL INTELLIGENCE

Photo Credits: The Guardian

“You don't need to be inhuman shape to do interesting things”

Sir Tim Berners Lee

Photo Credits: www.julianhanford.com

Google Cardboard – Mobile Grand Prix

Photo Credits: www.marketingmagazine.com

EMPATHY AND INTENTION

Photo Credits: The Guardian

“It’s not about who’s right, it’s about what’s right. There’s a new age of accountability.”

Pharrell Williams

Photo Credits: Forbes

"We don't pay enough attention to what other people feel"

Evan Spiegel Founder of Snapchat

Photo Credits: Pagesix.com

“As people become more aware and engaged around climate change and

societal inequality, they are increasingly holding businesses and brands who

aren’t part of the solution to account. Brands need to have more depth and

breadth to engage consumers. Connecting purpose to purchase.”

UNILEVER

Photo Credits: http://i.ytimg.com/vi/7L2tfBmC4I4/maxresdefault.jpg

Glass Lion – The Lion for Change recognises work that implicitly or explicitly

addresses issues of gender inequality or prejudice, through the conscious

representation of gender in advertising.

NEW FOR 2015: GLASS LION – THE LION FOR CHANGE

Whisper – Glass Grand Prix (and more)

Photo Credits: Netimperative.com

THE GREATER GOODEVERYONE IS CREATIVE

WORTH NOTING

THE GREATER GOODConversations, seminars and awards (for unbranded campaigns) celebrating ‘The

Greater Good’ were a highlight at the Cannes Lions 2015

Al Gore on Climate Change Monica Lewinsky on Cyber Bullying Jamie Oliver on Trust & Education

Photo Credits: Pagesix.com, The Daily Mail and Andrew Parsons

EVERYONE IS CREATIVECannes Lions is becoming a festival that celebrates creativity as a whole, no matter

where it comes from. Testament to this are three Grand prix winners this year.

Google Cardboard – Mobile Grand Prix Soundcloud – Radio Grand Prix Apple – Outdoor Grand Prix

Photo Credits: www.marketingmagazine.com, The Drum and clearchannel.co.uk

SOME FAVOURITES

City Of Buenos Aires – Grand Prix Press

Photo Credits: Ads of the World

City Of Buenos Aires – Grand Prix Press

Photo Credits: Ads of the World

City Of Buenos Aires – Grand Prix Press

Photo Credits: Ads of the World

City Of Buenos Aires – Grand Prix Press

Photo Credits: Ads of the World

SO REMEMBER

Great Work …Doesn’t shy away from data, it embraces and simplifies

Uses Artificial Intelligence, Virtual Reality and technology to enhance

Doesn’t overcomplicate, it simplifies

Has a purpose, gives something in return

Can come from anyone, anywhere!

And most importantly Remember to have some fun doing it!

Photo Credits: David Griner