cannes lions outdoor 2012

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Les prix du "Cannes Lions Outdoor" en 2012

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  • The Cannes Lions International Festival of Creativity.

    Outdoor Lions 2012.

  • William EccleshareChief Executive OfficerClear Channel Outdoor

    Introduction

    For the past three years we have been proud to support the Cannes Lions Outdoor awards as part of our commitment to championing great creativity, and this years selection of winning entries certainly demonstrate the vast spectrum of possibilities outdoor advertising offers.

    As a pure-play advertising medium, the quality of the creative work plays a fundamental role which, when combined with context, timing and audience insight, leads to truly effective out-of-home campaigns. Googles Voice Search which won the Grand Prix prize at the Media Lions awards is a perfect example of exactly that.

    The 2012 Outdoor Lions attracted over 4800 entries from across the globe, making it the most competitive year to date. Indeed, the quality of this years entrants led the jury to award two Grand Prix prizes to two very different outdoor campaigns: For the stunningly simple graphic idea for Coca-Colas #cokehands, and for the fantastic use of technology used to create the compelling image used by Mercedes-Benz The Invisible Drive: both powerful and exceptionally effective campaigns, reminding us once again of our mediums relevance to todays biggest brands.

    At Clear Channel, we are committed to helping transform out-of-home advertising. To help boost brands by making meaningful connections between them and their audiences, with media and innovations that enlighten, entertain, charm, challenge and influence. I think youll agree that the next few pages offer 112 world class examples of how advertisers have embraced these opportunities in their own unique, inspiring and award-winning ways.

    P3Clear Channel International Cannes Lions 2012

  • Lo Sheung YanExecutive Creative Director JWT North East AsiaChina

    President

    It was my great honour to work with 18 distinguished jurors from around the world, to look at over 4,800 Outdoor entries and crown the eventual winners. Now, heres a collection of only the best ideas at 2012 Cannes Outdoor Lions. From the winning work, we realised the magical power of one of the oldest media in the advertising world hasnt lessened, but actually increased thanks to the innovative technology and most importantly, the imaginative minds!

    Of course, a media channel is only a media channel. Its up to the creative minds to make the most of the medium itself. How to turn a static billboard to catch the fast moving pedestrians attention? How to make use of the environment to pull a stunt? How to harness the latest technology and take outdoor communications to the next level?

    The two Grand Prix winners demonstrated to us the widest possible spectrum of fabulous work weve seen in Cannes Lions history. The technological innovations never stop, and I am even more excited to know, creative minds are progressing even faster.

    From the winners, we can see a trend of blending social, digital and mobile with outdoor space. We can also see a lot of love put into image crafting and storytelling in each piece of work.

    Hope you enjoy the book. And congratulations to all the well-deserved winners!

    Clear Channel International P4Cannes Lions 2012

  • Jury

    Rui AlvesExecutive Creative DirectorY&R South AfricaSouth Africa

    Pablo BuffagniChief Creative OfficerGrupo GallegosUSA

    Javier CampopianoRegional General Creative DirectorDraftfcbArgentina

    Luke ChessCreative DirectorClemenger BBDOAustralia

    Lucho CorreaCreative Director, OwnerLipColombia

    Merlee Cruz-JaymeChair, Chief Creative OfficerDDB DM9 Jayme SyfuThe Philippines

    Vikram GaikwadPartner, Executive Creative DirectorCreativeland AsiaIndia

    Kentaro IchikiCreative DirectorHakuhodoJapan

    Wilson MateosCreative DirectorDDB BrazilBrazil

    Heok Seong NgExecutive Creative DirectorEuro RSCG MalaysiaMalaysia

    Elif OnayCEO, PresidentDraftfcbTurkey

    Ricky PesikManaging DirectorSatucitraIndonesia

    Jan RexhausenExecutive Creative DirectorJung von Matt / FleetGermany

    Paul SilburnCreative PartnerSaatchi & SaatchiUnited Kingdom

    Jose Manuel TecheraCreative Vice-PresidentJWT MexicoMexico

    Ajay ThrivikramanExecutive Creative DirectorPublicis SingaporeSingapore

    Guille ViglioneExecutive Creative DirectorDimensionSpain

    Susan WestreExecutive Creative DirectorOgilvy & MatherFrance

    P5Clear Channel International Cannes Lions 2012

  • Clear Channel International Grand Prix P6Cannes Lions 2012

  • Grand PrixLions 2012.

    The Cannes Lions International Festival of Creativity.

    Grand Prix P7Clear Channel International Cannes Lions 2012

  • Grand Prix P8AdvertiserThe Coca-Cola Company

    ProductCoca-Cola

    AgencyOgilvy Shanghai

    CountryChina

    Title#cokehands

  • Grand Prix P9AdvertiserDaimler

    ProductMercedes-Benz B-Class, F-Cell

    AgencyJung von Matt, Hamburg

    CountryGermany

    TitleThe Invisible Drive

  • Clear Channel International Gold Lions P10Cannes Lions 2012

  • Gold Lions 2012.

    The Cannes Lions International Festival of Creativity.

    Gold Lions P11Clear Channel International Cannes Lions 2012

  • AdvertiserJVC

    ProductJVC Camera GCPX10

    AgencyDraftfcb Brasil, So Paulo

    CountryBrazil

    TitleBasketballPlaygroundSkate

    Gold Lion Campaign P12

  • AdvertiserForbes Brasil

    ProductForbes Magazine

    AgencyOgilvy Brasil, So Paulo

    CountryBrazil

    TitleDonald TrumpRichard BransonTiger WoodsMark Zuckerberg

    Gold Lion Campaign P13

  • AdvertiserMaxam

    ProductToiletries

    AgencyJWT Shanghai

    CountryChina

    TitleCivilization-RomeCivilization-Egypt

    Gold Lion Campaign P14

  • AdvertiserMercedes-Benz Cesk Republica

    ProductNight View Assist

    AgencyBBDO Germany, Dsseldorf

    CountryGermany

    TitleBikeChildDeer

    Gold Lion Campaign P15

  • AdvertiserWestern Union

    ProductMoney Transfer

    AgencyMcCann Worldgroup India, Mumbai

    CountryIndia

    TitleFranklin Gandhi Lincoln Fahd Queen Mao

    Gold Lion Campaign P16

  • AdvertiserNestl

    ProductKit-Kat

    AgencyJWT Mexico, Mexico City

    CountryMexico

    TitleSmartphone Meeting

    Gold Lion Campaign P17

  • AdvertiserSave The Children

    ProductSave The Children

    AgencyY&R Mexico

    CountryMexico

    TitleKitchen Circle Livingroom CircleBedroom Circle

    Gold Lion Campaign P18

  • AdvertiserLife Cycle

    ProductBicycle

    AgencyDDB Group Singapore

    CountrySingapore

    TitleCityscapeTerrainRoad Map

    Gold Lion Campaign P19

  • AdvertiserUnilever

    ProductBreeze Washing Detergent

    AgencyLowe Singapore

    CountrySingapore

    TitleChocolateIce CreamKetchupOrange Juice

    Gold Lion Campaign P20

  • AdvertiserNews International

    ProductNewspaper

    AgencyChi & Partners, London

    CountryUnited Kingdom

    TitleRolling StonesDragons DenSport

    Gold Lion Campaign P21

  • AdvertiserAmnesty International

    ProductAmnesty International

    AgencyLowe Ginkgo, Montevideo

    CountryUruguay

    TitleOmarRobertoEduardoClaudio

    Gold Lion Campaign P22

  • Gold Lion P23AdvertiserNorte Beer

    ProductBeer Cooler

    AgencyDel Campo Nazca /Saatchi & Saatchi, Buenos Aires

    CountryArgentina

    TitleNorte Photoblocker

  • AdvertiserEterna Cadencia

    ProductEterna Cadencia

    AgencyDraftfcb, Buenos Aires

    CountryArgentina

    TitleThe Book That Cant Wait

    Gold Lion P24

  • Gold Lion P25

    AdvertiserCoca-Cola South Pacific

    ProductCoca-Cola

    AgencyOgilvy & Mather, Sydney

    CountryAustralia

    TitleShare A Coke

    AdvertiserVirgin Australia

    ProductFlights from Australia to the USA

    AgencyClemenger BBDO Sydney

    CountryAustralia

    TitleAUS to USA

  • Gold Lion P26AdvertiserCarlsberg

    ProductCarlsberg

    AgencyDuval Guillaume Modem, Antwerp

    CountryBelgium

    TitleBikers

    TitlePush To Add Drama

    AdvertiserTNT

    ProductTV Channel

    AgencyDuval Guillaume Modem, Antwerp

    CountryBelgium

  • AdvertiserLego

    ProductLego

    AgencyServiceplan, Munich

    CountryGermany

    TitleLEGO Builders Of Sound

    Gold Lion P27AdvertiserCamp Nectar

    ProductJuice

    AgencyAge Isobar, So Paulo

    CountryBrazil

    TitleReal Fruit Boxes

  • TitleTwigs

    AdvertiserDB Breweries

    ProductMonteiths Crushed Cider

    AgencyColenso BBDO, Auckland

    CountryNew Zealand

    Gold Lion P28

  • AdvertiserThe Sunday Times/ The Times

    ProductNewspaper

    AgencyChi & Partners, London

    CountryUnited Kingdom

    TitleRoyal Family

    Gold Lion P29

  • Clear Channel International Silver Lions P30Cannes Lions 2012

  • Silver Lions 2012.

    The Cannes Lions International Festival of Creativity.

    Silver Lions P31Clear Channel International Cannes Lions 2012

  • Silver Lion Campaign P32AdvertiserEditorial Coyuntura

    ProductRevista Mercado

    AgencyJWT Argentina, Buenos Aires

    CountryArgentina

    TitleChina/USA India/China Brazil/UK

  • Silver Lion Campaign P33AdvertiserPaper Mate

    ProductLiquid Paper

    AgencyDraftfcb Brasil, So Paulo

    CountryBrazil

    TitleMarriage OfficeC