cannes lions 2016 highlights
TRANSCRIPT
Digital Center Of Excellence - TURKCELL
27.07.2016
The biggest creativity festival in the world
Takes place in South france
Agency Brand AcademyMedia
90+
countries12.000+
attendees
Tech
Beach sessions
Branded beaches
Branded beach sessions
Yacht meet ups
And Yacht Parties…
Concert Zones
Top Celebrities This Year
Google &
search
Facebook:
social by
design
Rise of the
tablets
Storytelling
A/B testing:
Change the
behaviour
Inspired by
technology
Branded
content
Mobile as the
2nd screen
Millenials
crave
connections
Go offline:
Back to basics
Youtube
Neuroscience
Data-insight-
strategy-
creativty
Real Time
Marketing
Generation
Edge
Artificial
Intelligence
Virtual Reality
Changing
Marketing
Approach
New
Added Last
Year
Lions Health
Lions Innovation
Lions EntertainmentNew
Highlighted Topics
AI Bots
NBA FB Messenger Bot
Everybody could see that phones were going to
mobile
But only iPhone disrupted the market
So it’s important to see what’s going to disrupt VR
market
Dreams of Dali VR Experience
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For Inside Out movie, Pixar worked with
psychologists for 6 months to gather data and get
insights
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Note: Featured works may be awarded in other categories too.
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In addition to AI, VR, Data Crafting and Snapchat;
positive discrimination and Trump were mentioned a lot!
Bringing start-ups and the creative industry together
Linkedin Profile
@ergen_ilker
İlker ErgenDigital Center Of Excellence Manager
Turkcell
Linkedin Profile
Buğra ÇelikSr. Digital Strategy & Transformation
Specialist – Turkcell
