cannes lions 2014 marketing

Download Cannes lions 2014 marketing

Post on 08-Sep-2014

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Впечатления и выводы от Cannes Lions 2014 на примере сравнения того, о чем говорят и того, что делают. Презентация сделана под устное выступление, но внутри есть полезные ссылки

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  • CANNES LIONS 2014
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  • ?
  • PARTY Independent agency, Japan ! We believe in the possibilities of design and technology !
  • GAGADOLL http://prty.jp/works.html
  • PARTY: PRTY.JP/WORKS.HTML
  • DENTSU INC THE FUSION OF CREATIVE ANDTECHNOLOGICAL INNOVATION IN SPORTS !
  • playing: ! https://www.facebook.com/photo.php?v=764864833544239&set=vb. 100000621873052&type=3&theater
  • watching https://www.youtube.com/watch?v=b9Lt0wcCcQA
  • -: HTTPS://ONEDRIVE.LIVE.COM/REDIR? RESID=B46395A021FA61C5%2123557
  • 1: , !
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  • : , , , ,
  • "Please tell the truth. Please be true to each other. If an idea's not great, we've got to admit to it.And through that, we might go on to create something great. So just talk the truth to each other."
  • "The thing I believe is, we are good if our peers think we're great. But we are great if the real world thinks we're good.And there's a huge difference"
  • ONEDRIVE.LIVE.COM/REDIR? RESID=B46395A021FA61C5%2123556
  • UNILEVER #BRIGHTFUTURE ! Keith Weed, Chief Marketing and Communications Ofcer !
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  • Unilever: Project Sunlight https://www.youtube.com/watch?v=PWTVCkvQzY8
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  • MONDELEZ ONEDRIVE.LIVE.COM/REDIR? RESID=B46395A021FA61C5%2123553
  • HAKUHODO Independent agency, Japan 3000 employees
  • 2024 ,
  • : b&b
  • 2: + https://www.youtube.com/watch?v=g1cQblTJA_g
  • ONEDRIVE.LIVE.COM/REDIR? RESID=B46395A021FA61C5%2123554
  • 123W Independent agency, Canada 27 employees own brewpub
  • !
  • HTTPS://ONEDRIVE.LIVE.COM/REDIR? RESID=B46395A021FA61C5%2123555
  • 2: ,
  • , 75%
  • JUNGVON MATT Independent agency, Germany ! 2012: 17 Gold, Silver and Bronze Lions & 1 Grand Prix
  • 3 ,
  • , . - . !
  • - ,
  • 1: 2: 3: 4:
  • MERCEDES-BENZ F-CELL https://www.youtube.com/watch?v=vWtcz9PMFHo
  • 1: 2: 3: 2 4:
  • Viva Ayapaneco https://www.youtube.com/watch?v=j4QZx_OMZpA
  • HTTP://WWW.SLIDESHARE.NET/ VLADIMIRMOGILEVETS/NAKEDTRUTH
  • 3:
  • - ,
  • 2014:
  • @CRAYFISH21 WWW.FACEBOOK.COM/ VLADIMIR.MOGILEVETS