cannes lions 2014 learnings

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Page 1: Cannes Lions 2014 Learnings
Page 2: Cannes Lions 2014 Learnings

How does one get to Cannes?

Check your email.

Page 3: Cannes Lions 2014 Learnings

And if you want to go bad enough, you’ll find a way to make it happen.

Page 4: Cannes Lions 2014 Learnings

we went.

Page 5: Cannes Lions 2014 Learnings
Page 6: Cannes Lions 2014 Learnings

we learned 3 things.

Page 7: Cannes Lions 2014 Learnings

1. get uncomfortable.

Page 8: Cannes Lions 2014 Learnings

“get imagination to go to bed with audacity.”

- Richard Huntington, Saatchi & Saatchi

Page 9: Cannes Lions 2014 Learnings

“people that strive to be right are rarely

interesting.”- Richard Huntington, Saatchi & Saatchi

Page 10: Cannes Lions 2014 Learnings

“be willing to get fired on a good idea.”

- Spike Jonze, Director

Page 11: Cannes Lions 2014 Learnings

“doubts and question marks stimulate creativity.”

- Bertrand Piccard, SolarImpulse

Page 12: Cannes Lions 2014 Learnings

“there are no facts about the future.”

- Sir John Hegarty, BBH

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2. do good.

Page 16: Cannes Lions 2014 Learnings

“decent people need something decent to

hold on to.”

- David Lubars, BBDO

Page 17: Cannes Lions 2014 Learnings

“if you do something nice for someone else, forget

it right away… !

if someone else does something nice for you,

never forget it.”- Daniele Fiandaca, Chiel

Page 18: Cannes Lions 2014 Learnings

“the consequences of our interconnectedness are causing us to have

a conscience… !

the world is forming a global sense of right and wrong.”

- Steven Overman, Match&Candle

Page 19: Cannes Lions 2014 Learnings

“don’t look for something in scale, look for empathy.”

- Jean Lin, Isobar

Page 20: Cannes Lions 2014 Learnings

“we are good if our peers think we we are great…

!

we are great if the real world thinks we are good.”

- David Droga, Droga5

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3. keep it simple

Page 24: Cannes Lions 2014 Learnings

“creativity is not an opportunity, it’s a responsibility.”

- Ybes Beha r, Adobe

Page 25: Cannes Lions 2014 Learnings

“truth ends up being the answer.”

- Omar Johnson, Beats

Page 26: Cannes Lions 2014 Learnings

“human curation is around human moments.” - Jeff Levick, Spotify

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http://media.tumblr.com/d8893ba8cf28372bd68c13f29e76dc26/tumblr_inline_n77p4alesE1szvtmk.jpg

“say something provocative and then shut up.”

- Teresa Alpert, Crimea River

Page 28: Cannes Lions 2014 Learnings

“don’t make Aquaman run.”

- James Hurman, Previously Unavailable

Page 29: Cannes Lions 2014 Learnings

“don’t put the technology cart before the idea horse.”

- Nick Parish, Contagious

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in summary.

1. get uncomfortable.2. do good.3. keep it simple.

Page 36: Cannes Lions 2014 Learnings