cannes lions 2014 learnings
Post on 20-Jul-2015
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How does one get to Cannes?
Check your email.
And if you want to go bad enough, youll find a way to make it happen.
we learned 3 things.
1. get uncomfortable.
get imagination to go to bed with audacity.
- Richard Huntington, Saatchi & Saatchi
people that strive to be right are rarely
interesting.- Richard Huntington, Saatchi & Saatchi
be willing to get fired on a good idea.- Spike Jonze, Director
doubts and question marks stimulate creativity.
- Bertrand Piccard, SolarImpulse
there are no facts about the future.
- Sir John Hegarty, BBH
2. do good.
decent people need something decent to
hold on to.
- David Lubars, BBDO
if you do something nice for someone else, forget
it right away !
if someone else does something nice for you,
never forget it.- Daniele Fiandaca, Chiel
the consequences of our interconnectedness are causing us to have
a conscience !
the world is forming a global sense of right and wrong.
- Steven Overman, Match&Candle
dont look for something in scale, look for empathy.
- Jean Lin, Isobar
we are good if our peers think we we are great
we are great if the real world thinks we are good.- David Droga, Droga5
3. keep it simple
creativity is not an opportunity, its a responsibility.
- Ybes Beha r, Adobe
truth ends up being the answer.
- Omar Johnson, Beats
human curation is around human moments. - Jeff Levick, Spotify
say something provocative and then shut up.
- Teresa Alpert, Crimea River
dont make Aquaman run.
- James Hurman, Previously Unavailable
dont put the technology cart before the idea horse.
- Nick Parish, Contagious
1. get uncomfortable.2. do good.3. keep it simple.