2014 RECAP

WHO WON BIG AND HOW DID THEY DO IT?

THE 4 BIG TRENDS

DATA & TECHNOLOGY

SELFIE & THE POWER OF “ME”

STORYTELLING

PRODUCT INNOVATION

“MAGIC OF FLYING”BRITISH AIRWAYS

Ogilvy & Mather London

“SORRY, I SPENT IT ON MYSELF”

HARVEY NICHOLS

adam&eveDDB, London, UK

“THE FACE OF WINTER OLYMPICS”SOCHI 3D SELFIES

Asif Khan & MegaFon

“GUILT TRIPS”V/LINE

McCANN Australia

“THE EPIC SPLIT”VOLVO

Forsman Bodenfors, Sweden

THE 4 BIG TRENDS

DATA & TECHNOLOGY

SELFIE & THE POWER OF “ME”

STORYTELLING

PRODUCT INNOVATION

BIG EMOTION

IDEAS have never been so important.

CRAFT has never been so good.

Fundamental ingredient: A GREAT STORY