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CANNES LIONS FESTIVAL 2013

FULL PROGRAMME

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ART & DESIGN

FEATURING:

SHEPARD FAIREY

Contemporary Artist

ANNIE LEIBOVITZ

Photographer

VIVIENNE

WESTWOOD

Designer

PETER SCHREYER

President

Hyundai-Kia Motors

Group

REM KOOLHAAS

Architect

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Sun 16 June

14:00 - 14:45

YOU NEED AN ENEMY

Pete Favat, Chief Creative Officer at Arnold Worldwide, and graphic designer

Shepard Fairey for a discussion on the role of the enemy in brand building

today. Find your enemy. More...

Tue 18 June

10:00 - 10:45

BUILDING A BRAND FRAME BY FRAME: ANNIE LEIBOVITZ, DISNEY &

MCGARRYBOWEN

Annie Leibovitz features in a discussion on expert photographic storytelling

that builds brands as told through the story of Disney. More...

Tue 18 June

12:00 - 12:45

STORYSCAPING IN STYLE WITH FASHION'S LEADING LADY, VIVIENNE

WESTWOOD

Gaston Legorburu, SapientNitro's Worldwide Chief Creative Officer, joins the

inimitable and enduring Queen of British Fashion, Dame Vivienne Westwood,

to de-construct the narrative behind some of the most innovative stories of

all-time. More...

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Tue 18 June

14:00 - 14:45

DESIGN & ART: EAST MEETS WEST

Featuring legendary Automotive Design Head and Hyundai-Kia Motor Group

Global President Peter Schreyer, this seminar celebrates the theme of Global

Creativity by offering different Asian-European Cultural perspectives. More...

Thurs 18 June

14:00 - 14:45

THE OGILVY & INSPIRE SERIES RETURNS WITH ICONIC ARCHITECT REM

KOOLHAAS

Iconic architect Rem Koolhaas delivers the third annual Ogilvy & Inspire

address, bringing an architect’s vision and structure to the ephemeral notions

surrounding inspiration. More...

Thurs 18 June

18:00 - 18:45

A BRAVE NEW WORLD FOR CIRQUE DU SOLEIL

As entertainment becomes increasingly important in advertising, Cirque du

Soleil is paving the way for brands to develop innovative consumer

experiences. More...

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A GLOBAL PERSPECTIVE

FEATURING:

Sun 16 June

15:00 - 15:45

HAKUHODO: 1 + 1 = 3: A FORMULA FOR CREATIVE ALCHEMY

How are truly innovative campaigns - the ones that are unlike any that have

ever come before - created? Does it take pioneering a totally new field of

advertising or inventing a totally new method? More...

Sun 16 June

17:00 - 17:45

FOREIGNER: NO BOUNDARIES FOR CREATIVITY

Four Brazilian creatives, each one with huge experience on working abroad or

with 'foreigners’, make the audience think about seeking new frontiers within

the industry and to seek out opportunities in places with untapped or

unexplored (creative) potential. More...

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Mon 17 June

13:00 - 13:45

INTRODUCING CANNES CHIMERA

Cannes Lions and The Bill & Melinda Gates Foundation are joined by an all-

star cast of previous Cannes Lions Grand Prix winners to launch a new global

creative challenge as part of the Cannes Chimera Initiative. More...

Mon 17 June

13:00 - 13:45

THE INDEPENDENT AGENCY SHOWCASE

The seminar features award-winning work and challenging views from some

of the leading independent creative agencies in the world today, including

UltraSuperNew Inc. and D6. More...

Mon 17 June

15:00 - 15:45

PROTOTYPING COMMUNICATION

Creative lab PARTY's four partners explain how the concept of prototyping

helped achieve the final outputs. More...

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Mon 17 June

17:00 - 17:45

EVERY COMPANY IS A MEDIA COMPANY: WHOEVER CONTROLS THE

MEDIA, CONTROLS THE MIND

In this new era when every company is a media company, Cheil Worldwide

will present the rapidly-evolving communications ecosystem, alongside the

brands pioneering the new model of the 21st century media companies.

More...

Tue 18 June

16:00 - 16:45

HOW TO REACH A BILLION EYEBALLS?

Global marketers from Volkswagen Group and PepsiCo in China revealed the

secrets to their success in the country. More...

Fri 21 June

11:00 - 11:45

KEEPING AHEAD OF THE CREATIVITY CURVE: WHAT’S NEXT FOR AFRICA?

Diageo CMO Andy Fennell and South African creative Dale Tomlinson explore

the potential for brands in Africa. More...

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Sat 22 June

14:00 - 14:45

BEING THE UNDERDOG: BUILDING AN IDENTITY THROUGH CREATIVITY

This session focuses on how markets that are under the constant shadow of

giants use their creative output to build an image of their own. More...

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DIGITAL & TECHNOLOGY

FEATURING:

ASTRO TELLER

Captain of Moonshots

Google

KEVIN SYSTROM

CEO, Co-founder

Instagram

JANE MCGONIGAL

Game Designer, Author

DAVID KARP

Founder

Tumblr

NAOKO KATAYAMA

Executive Planning

Director

Dentsu Holdings USA

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Tue 18 June

11:00 - 11:45

A REVOLUTION IN THE MAKING

Astro Teller, Captain of Moonshots, will give a glimpse of the ethos, people

and approach behind Google[x], and invite you all to be moonshot thinkers.

More...

Tue 18 June

14:00 - 14:45

CREATIVE REVOLUTION: RICH CONTENT

Instagram's Kevin Systrom and Facebook's Justin Shaffer share their unique

perspectives on how today's social platforms are offering exciting new

possibilities for creative expression. More...

Tue 18 June

15:00 - 15:45

THE FUTURE IS A MASSIVELY MULTIPLAYER GAME

Visionary game designer Jane McGonigal reveals how we can harness the

power of games to solve real-world problems and boost global happiness.

More...

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Tue 18 June

17:00 - 17:45

FULL OF TOMORROW / IDEAS THAT COULD SHAPE FUTURE CANNES LIONS

From rapid prototyping and household robotics, to cognitive computing and

the explosion of coding culture, Wildfire identifies not just the technological

advancements, but also their impacts on established industries and consumer

behaviours. More...

Wed 19 June

13:00 - 13:45

THE NEXT BIG CHALLENGE: CREATIVITY IN SOCIAL MEDIA

LinkedIn CEO Jeff Weiner joins creative leaders who are confronting the

question of what effective advertising looks like in a social media world.

More...

Wed 19 June

14:00 - 14:45

DISCOVERING LIFE THROUGH ENTERTAINMENT

Microsoft talks about the future of entertainment, the changing role of

brands, and how multi-sensory entertainment can bring people together in

the living room and across all the screens in consumers’ lives. More...

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Thur 20 June

15:00 - 15:45

A FIRESIDE CHAT WITH DAVID KARP

David Karp speaks about why creativity flourishes on Tumblr, and why Tumblr

is so different from other social networks. More...

Thur 20 June

16:00 - 16:45

HAPPY HACKING

This session explores hacking with consumers, instead of the traditional

approach to co-creating with consumers. More...

Mon 17 June -

Fri 21 June

TECHTALK

Technology is influencing the creative process across the entire

communications industry. TechTalk sessions in the Young Lions Zone at the

Palais des Festivals abring speakers from innovtive companies to the Cannes

Lions stage in a friendly and open setting. More...

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THE FUTURE

FEATURING:

MARCO TEMPEST

Techno-Illusionist

JOHN KENNEDY

Vice-President,

Corporate Marketing

IBM

DAVID ROWAN

Editor

Wired

HIROSHI ISHII

Professor of Media

Arts and Sciences

MIT Media Lab

JAMES HILTON

Co-Founder

Chief Creative Officer

AKQA

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Sun 16 June

13:00 – 13:45

MAKERS. SHARING HISTORY AND CREATING CONNECTIONS VIA THE

STORIES OF WOMEN WHO SHAPED YESTERDAY, TODAY AND TOMORROW

Join Gloria Steinem, Dyllan McGee and Maureen Sullivan as they discuss this

groundbreaking MAKERS initiative and how media, content and shared history

has the power to document the past – and inspire the future. More...

Mon 17 June

12:00 - 12:45

CUTTING-EDGE SCREEN ADVERTISING

SAWA, the global trade body for the most penetrating medium on the planet

- cinema - once again invigorates you, inspires you and entertains you as can

only happen at the movies.Come see the new innovations in technology.

More...

Tue 18 June

13:00 - 13:45

TED@CANNES: THERE IS MAGIC IN THE FUTURE

As part of its conversation on what's next, Starcom MediaVest Group presents

a special TED session, including an original performance developed exclusively

for the Festival by Marco Tempest, world-renowned techno-illusionist. More...

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Thur 20 June

10:00 - 11:15

NEW DIRECTORS' SHOWCASE

Find out who is among the hottest new directing talent in a session that

draws a full house every year. More...

Thur 20 June

17:00 - 17:45

FUTURE LIONS AWARDS

This is your chance to see the best new talent as they launch their careers on

the stage at Cannes Lions; AKQA’s Future Lions Award is the official student

competition of Cannes Lions. More...

Fri 21 June

13:15 - 14:00

THE ERA OF "YOU": THE NEW SCIENCE OF GIVING PEOPLE WHAT THEY

WANT

John Kennedy, Vice-President, Corporate Marketing at IBM, takes to the stage

for a session from the tech company. More...

Fri 21 June

15:15 - 16:00

IS THE MACHINE THE MESSAGE?

The Creative and the Futurist, Chacho Puebla and David Rowan, join forces to

take the Cannes Lions audience into a future where the colliding worlds of

technology, science and the arts will reinvigorate the global advertising

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industry. More...

Fri 21 June

17:15 - 18:00

THE MINORITY REPORT METHODOLOGY

The seminar examines how Minority Report’s stunningly prescient

technological predictions came true and how agencies and advertisers can

learn from their approach. More...

Sat 22 June

11:00 - 11:45

DARE'S DEADLY 60

Join DARE and friends for an hour of quick fire inspiration, controversy and

mayhem. It might even make you future-proof for the next 60 years. More...

Sat 22 June

12:00 - 12:45

CO-CREATING ADVERTISING 2020

The Wharton Future of Advertising Program reveals what advertising

could/should look like in 2020 and what should we do now for that future.

More...

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HEAR FROM THE BRANDS

FEATURING:

MUHTAR KENT

Chairman, CEO

The Coca-Cola

Company

KEITH WEED

Chief Marketing &

Communications

Officer

Unilever

JEAN-FRANÇOIS VAN

BOXMEER

Chairman of the

Executive Board, CEO

Heineken

RICHARD LEE

Chief Marketing Officer,

PepsiCo; Chief Creative

Officer, Tingyi Asahi

Beverages

PepsiCo / Tingyi Asahi

Beverages

ALEXEI ORLOV

Chief Marketing

Officer, Greater China

and ASEAN

Volkswagen Group

China

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Mon 17 June

12:00 - 12:45

WORK THAT MATTERS

Coke shines a spotlight on how its belief in cultural leadership is shaping its

creatively driven marketing plans for the future. More...

Tue 18 June

13:00 - 13:45

MARKETING2020

EffectiveBrands is proud to present the Marketing2020 seminar about the

future of brands, the marketing organisation, and how to evolve client agency

collaboration to get the greatest creativity. More...

Tue 18 June

16:00 - 16:45

HOW TO REACH A BILLION EYEBALLS?

Global marketers from Volkswagen Group and PepsiCo in China revealed the

secrets to their success in the country. More...

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Wed 19 June

15:00 - 15:45

AXE: CELEBRATING 30 YEARS IN THE MATING GAME

Unilever CMO Keith Weed shares the creative journey of Axe, drawing on the

insights and inspiration of the Unilever and BBH teams to share its secrets of

success. More...

Wed 19 June

16:00 - 16:45

THE NEXT CREATIVE REVOLUTION

Alfredo Gangotena, CMO of MasterCard, and Nick Law, Global CCO of R/GA,

talk about how clients and agencies are reorganising to meet the challenge

of this next creative revolution. More...

Fri 21 June

16:00 - 16:45

KEEPING AHEAD OF THE CREATIVITY CURVE: WHAT’S NEXT FOR AFRICA?

Diageo CMO Andy Fennell and South African creative Dale Tomlinson explore

the potential for brands in Africa. More...

Fri 21 June

12:00 - 13:00

THE CANNES DEBATE WITH THE COCA-COLA COMPANY

Sir Martin Sorrell is joined by two of leaders from the 2013 Cannes Lions

Creative Marketer of the Year, The Coca-Cola Company: CEO Muhtar Kent

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and Chief Marketing & Commercial Officer Joseph Tripodi. More...

Fri 21 June

14:15 - 15:00

MAURICE LÉVY INVITES ... JEAN-FRANCOIS VAN BOXMEER

Maurice Lévy, Chief Executive Officer at Publicis Groupe, talks to Jean-

Francois van Boxmeer, Chairman and CEO at Heineken, about

communications at the third largest brewer in the world. More...

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CELEBRITIES ON STAGE

FEATURING:

ROBBY NOVAK

Kid President

CONAN O’BRIEN

Comedian, Writer,

Producer, Late Night

Television Host

SEAN COMBS

Producer, Artist, Performer;

CEO, Founder

Bad Boy Worldwide

Entertainment Group

LOU REED

Musician

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Mon 17 June

16:00 - 16:45

WORLDMAKERS: MEET THE PARENTS

This session features 'Kid President' Robby Novak and his brother-in-law Brad

Montague, as well as JWT's Jeff Benjamin and his mother, all taking about

childhood, mentorship, talent and inspiring creativity. More...

Wed 19 June

11:00 - 11:45

WHAT CONNECTS IN COMEDY

CNN anchor Anderson Cooper sits with comedian, writer, producer and prolific late

night television host Conan O’Brien for an inspiring exploratory about what

connects in comedy. More...

Wed 19 June

12:00 - 12:45

CULTURE AS A CREATIVE CATALYST

Steve Stoute introduces innovative pioneer Sean Combs to unearth the insights,

inspirations and passions that continue to influence his creative vision. More...

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Thur 20 June

12:00 - 12:45

GREY MUSIC SEMINAR WITH LOU REED

Continuing in the tradition of presenting legendary music icons in a one-on-one

frank and absorbing discussion about creativity and inspiration, Tim Mellors and

Jim Heekin invite The Velvet Underground songwriter Lou Reed to the stage.

More...

SPOTLIGHT ON THE INDUSTRY

FEATURING:

JIMMY WALES

Founder

Wikipedia

DAVID LUBARS

Chairman, Chief

Creative Officer

GEORGE LOIS

Master Communicator

LEE CLOW

Global Director of

Media Arts,

PAUL BENNETT

Chief Creative Officer

IDEO

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BBDO North America TBWA\Worldwide;

Chairman

TBWA\Media Arts Lab

Mon 17 June

14:00 - 14:45

HEMINGWAY, DICKENS AND MICHELANGELO: THE BEST AGENCY EVER?

Andrew Robertson and David Lubars explain what they have learned from the

work of one of the greatest planners (Hemingway), writers (Dickens) and art

directors (Michelangelo) of all time. More...

Mon 17 June

14:00 - 14:45

HOW TO BE MORE ADAPTIVE…AND WHY IT WILL MAKE YOU MORE CREATIVE

Delegates hear how the principles of adaptive behaviour learned from F1 can be

applied to their own industry. More...

Wed 19 June

10:00 - 10:45

IS THE ADVERTISING INDUSTRY AS WE KNOW IT TO BE LEFT IN THE HISTORY

PAGES OF ENCYCLOPAEDIA?

MOFILM’s David Alberts interviews Jimmy Wales, Founder of Wikipedia, and

asks will advertising as we know it be trampled by the crowd. More...

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Wed 19 June

12:00 - 12:45

WHEN ADVERTISING GROWS UP

Three industry experts with very different backgrounds answer a simple question:

what should advertising look like when it grows up? More...

Fri 21 June

10:00 - 10:45

TBWA\: LEGENDS: A MILLION STORIES

A conversation with Lee Clow and George Lois about the past, present and future

of advertising. More...

Sat 22 June

13:00 - 13:45

CREATIVITY INSIDE-OUT: A NEW WAY OF DOING BUSINESS

The agency discusses how creating the right context and posing the right

questions on the inside will shape the outside that companies with purpose are

striving for – while pushing creativity and innovation in new and exciting ways.

More...