business model workshop
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This presentation was used at the 2nd Lab of First Motion in Estonia October 2011.TRANSCRIPT
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Business Model WorkshopKristian Krämer, Alexandra Institute
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April 7, 2023 Page 2
• First Motion Partner
• Alexandra Institute– Private company working with pervasive computing technologies – Working in the department of Business Understanding
• Business Models and Value Chains• Cluster Development• Cross-sectorial Spillovers
About me
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• 10 new rules for the AV-industry – by Thomas Mai • Presentation of the Business Model Generation Canvas
• Workshop– Do you know your Value Propositions?– Do you know your Custom Segments (target group/audience)?
• What are their needs?
– Do you know your competitors?• Get inspired by your competitors
Agenda for the next 1.5 hour
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10 new rules – Thomas Mai
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Any comments on that?
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What is a Business Model?
• The starting point for any good discussion about business model innovation should be a shared understanding of what a business model actually is.
– A business model describes how an organization (project) creates, delivers, and captures value
– A description of how a company earn their money (or how they want to earn their money) on a product or service
– A description of “the real world” in a simplified way
– A simplified description of how the company drives it’s business
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• The challenge is, that the concept must be simple, relevant, and understandable, while not oversimplifying the complexities of how enterprises function.
What is a Business Model
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It is not easy to build an unique Business Model
First of all……
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Business Model Canvas
VALUE PROPOSITIONS
COST STRUCTURE
COSTUMER RELATIONSHIPS
CUSTOMER SEGMENTS
CHANNELSKEY RESOURCES
KEY PARTNERS
KEY ACTIVITIES
REVENUE STREAMS
INFRASTRUCTURE CUSTOMERSVALUES
FINANCE
This Business Model contains 9 different building blocks in 4 areas
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Business Model Canvas
VALUE PROPOSITIONS
COST STRUCTURE
COSTUMER RELATIONSHIPS
CUSTOMER SEGMENTS
CHANNELSKEY RESOURCES
KEY PARTNERSHIPS
KEY ACTIVITIES
REVENUE STREAMS
INFRASTRUCTURE COSTUMERVALUES
FINANCE
…by performing a number of activities
Some activities are outsourced and
some resources are acquired outside the
enterprise.
Key resources are the assets required to offer and deliver
your product(s)
Seeks to solve customer problems
and satisfy customer needs.
Its important to know their needs
Value propositions are delivered to
customers through communi-cation, distribution, and sales Channels.
Customer relationships are established and maintained with each Customer
Segment.
The segment(s) of customers that are addressed by the value proposition.
Revenue streams come from value
propositions successfully offered
to customers.
The business model elements result in the cost structure.
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Apple – iTunes/iPod Business Model
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Business Model Canvas
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• A Value Proposition creates value for a Customer Segment through a distinct mix of elements related to the segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).
– What value do we deliver to the customer?
– Which one of our customer’s problems are we helping to solve?
– Which customer needs are we satisfying?
– What bundles of products and services are we offering to each Customer Segment?
Value Propositions
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• Define your Customer Segments – How many do you have? (primary, secondary)– What are their needs?– How do they spend their (spare)time?– What are they consuming? – Who are their favourite brands?
• Make a description of each segments
• How will you reach each segment in your marketing strategy?
Customer Segments
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• Read the documents about the Business Model Canvas & Multi-Sided Platform.
• Describe your project’s Value Propositions– Why should the Customer use or buy your product?
• Describe your Customer Segments– Read the document about Customer Insights
• Put your project into the Business Model Canvas
Workshop
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Thank youKristian Krämer
RESEARCH & INNOVATIONSSPCIALIST
Business & Processes
ALEXANDRA INSTITUTTET A/S
M: +45 26 12 33 00