bring the tradeshow home
TRANSCRIPT
Use Technology to Create Opportunity
BRING THE BRING THE TRADESHOW TRADESHOW
HOMEHOME
Goals of the Program…Goals of the Program… Create a positive experience for non-
attendees Make your company stand out above
the crowd Secure opportunities with key people
in advance of your competitor Use the show as an integration tool
for continuous Business Development
Copyright 2010 Jackson Marketing and Research, LLC
Our Process…Our Process… Database Segregation
Priority One! We must take the time to develop a fully segregated database to insure maximum effectiveness.
Create a Blog or us an existing one. The Blog is the central point of information
laid out to support the information from show.
Fill blog with pictures and commentary Define the communication tools to use to
drive traffic to the blog.Copyright 2010 Jackson Marketing and Research, LLC
Our Process… (Continued)Our Process… (Continued) Communication Tools
Email blasts to selected people featuring blog posting
Use Twitter to let selected people know about the blog posts
Establish links to blog posts from Facebook Add subscription links to blog to automate
if allowed by recipient Do “End of Day Update” for all to read
Copyright 2010 Jackson Marketing and Research, LLC
How We Do This…How We Do This… Pre-work prior to the show
Database Segmentation Communication tools and testing Define reporters and set up interviews and
photo opportunities Get manufacturer’s buy in and participation Establish budgets Outline responsibilities
Copyright 2010 Jackson Marketing and Research, LLC
After the Show…After the Show… Do review of outcomes Turn over all media created for the show Final survey of all participants (customer
level) to review satisfaction Evaluate and share results
Copyright 2010 Jackson Marketing and Research, LLC