collaborate 18 session id: tradeshow webinar exhibitor ... · oaug’s thegame on the tradeshow...

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Prepared by: Remember to complete your evaluation for this session within the app! COLLABORATE 18 Tradeshow Webinar Exhibitor Marketing Review of the marketing kit, the mobile app, and additional sponsorship opportunities. March 15, 2018 IOUG, Quest, OAUG @IOUG @questusergroup @collab_oaug #C18LV

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Page 1: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Session ID:

Prepared by:

Remember to complete your evaluation for this session within the app!

COLLABORATE 18 Tradeshow Webinar –Exhibitor Marketing

Review of the marketing kit, the

mobile app, and additional

sponsorship opportunities.March 15, 2018

IOUG, Quest, OAUG

@IOUG

@questusergroup

@collab_oaug

#C18LV

Page 2: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Webinar Housekeeping Items

• All attendees will be on mute for the duration of today’s call.

• If you have any technical issues or questions, please type those in the Q&A

box in your control panel.

• Your questions will be answered at the end of the webinar.

• Webinar will be recorded and available through each user group’s conference

website.

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Page 3: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Webinar Agenda

• Exhibitor Marketing Kit

– Reasons to Use

– Materials Provided

• Online Directory

– Basic and Gold Packages

– How to Update Your Information

• Sponsorship Opportunities

• Questions

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Page 4: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Exhibitor Marketing

Kit

Page 5: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Reasons to Use the Exhibitor Marketing Kit

• Let us do the work for you

• Promote your presence to your customers

• Increase traffic to your booth by

– Increased awareness

– Call to action

• Extra product/service discounts

• Win a prize

• Grab a coffee/snack

– Provide education

• Whitepaper

• Demo of solutions for pain points

• Increase your return on investment (ROI)

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Page 6: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

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• COLLABORATE

descriptions for blog,

website, newsletter and

email blast

• Email blast

• Media advisory

• Official exhibitor image

for blog or website

(square)

• Official exhibitor image

for email banner

(horizontal)

• COLLABORATE 18 logo

for email signature

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Templates Images

Exhibitor Marketing Kit Materials Provided

Page 7: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

COLLABORATE Descriptions

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Page 8: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Email Blast Template

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Page 9: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Email Signature Template

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Sample email signature:

Join me at COLLABORATE 18!Stop by <company name>’s booth <insert booth#>Expert Led. Real Life. Hands-on Solutions.Join me in Las Vegas, April 22-26, 2018. #C18LV

Don’t forget to link the tagline and either image above to www.attendcollaborate.com!

Page 10: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Media Advisory Letter and Template

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Page 11: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Images for Exhibitor Marketing Kit

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Page 12: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Mobile App and

Online Directory

Listing

Page 13: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Mobile App and Online Directory Packages

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• Company Name

• Booth Number

• Address

• Email Address

• Phone

• Website

• 30-word Company

Description

• Basic Listing Package

• Unlimited Company

Description

• Social Media Listings

• Press Releases

• Access to Online Reports

• Company Logo

• Attendee messaging and

meeting request tool

• Lead capture

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Basic - Included Premium - $500

Page 14: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Instructions – How to Update Your Listing

• Upgraded (Premium) Listings

– An email has been sent by Zerista

that will include a link to your

Exhibitor Dashboard.

• By accepting your invitation you will

then create your account and begin

uploading your information.

• Once you are in your profile you’ll

be able to upload content, add

images, select products, etc.

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Page 15: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Why upgrade?

• Premium Listing

– Logo, links, articles and photos upload

visible to all attendees

– You can message up to 10 users per

day

– Lead message alerts

• “you have a lead”, it means that a user

has added their company to his/her

favorites

– Ability to manage company profile after

logging in at app.attendcollaborate.com.

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Page 16: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Basic Listing

• To complete your basic

listing you must enter your

information to the link

provided to you and it will

be updated on your behalf.

• There is no login to the site

required.

• To upgrade your listing

please contact your sales

representatives.

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Page 17: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

How to get the app

• Users can install the app one of

three ways

– Search for COLLABORATE 18 in

your platform’s app store

– Scan the QR code in

communications and in signage

onsite

– Go to app.attendcollaborate.com

and click on the graphic to

download the app

• Users login with your email address

and pswd: collab18 if you are

logging in for the first time.

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• App icon in App Sore

• App icon once installed

Page 18: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Sponsorship

Opportunities

Page 19: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

COLLABORATE Sponsorship Opportunity

Main Street Games

– Join the fun and be a sponsor of the Main Street Games such as hula hoops, corn hole, paper airplane toss and life size Jenga.

– For as little as $1000 your company will be promoted in the onsite guide, a logo on onsite signage, mobile app recognition and more.

– Contact your user group representative for more information and to reserve your spot today.

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Page 20: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

IOUG Sponsorship Opportunities• Database Super Session - $20,000

– Captivate the COLLABORATE—IOUG Forum audience by showcasing your company’s best presenter and educating attendees. This one-hour session provides you the opportunity to reach more than 1,000 database focused attendees all at the same time. IOUG to work with sponsor to create session content.

– Exclusive Super Session Time Slot

• Collaborate Cabana for Closing Party - $3,000.00– 144 sq feet within the cabana

– (1) high table with two chairs

– Cushioned love seat

– Coffee table

– (3) deck lounge chairs (these can also be removed if desired)

– 46” LCD TV and an MP3 docking station

• Collaborate Bungalow for Closing Party - $5,000.00– 168 square feet

– Same amenities as Cabana, but in four-walled structure

Contact Jim Conlon at [email protected] or Scott Narug at [email protected] or +1 312.673.4865 for more information.

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Page 21: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

OAUG Sponsorship Opportunities

Cabana at Closing Party: – Bar & Cabana: $10,500

– Cabana only: $7,500

– Includes:

• Signage noting your Cabana at the Party.

• Sponsor logoed napkins

• Sponsored logo signage as party sponsor at entrance of party and within agenda as party sponsor.

OAUG’s THEgame on the Tradeshow Floor: – $4,000.00

– We bring you a crowd, create the energy, build the competition – and have lots of fun! Your sponsorship will be promoted and tweeted for maximum engagement - and we provide the cool prizes.

Contact Marci Nessing at [email protected] or +1 404.760.8179 for more information.

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Page 22: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Quest Sponsorship Opportunities

• Get a bar in your booth on the show floor! (Beer and Wine Only)-$4,500.00– One bar serving beer and wine that lasts for the duration of the

reception; Signage with Company Logo; Placement and availability based on booth selection and position on show floor.

• Collaborate Cabana for Closing Party - $3,000.00– 144 sq feet within the cabana

– Has one high table with two chairs

– Cushioned love seat

– Coffee table

– Three deck lounge chairs (these can also be removed if desired)

– 46” LCD TV and an MP3 docking station

• Collaborate Bungalow for Closing Party - $5,000.00– 168 square feet • Has one high table and two chairs • Cushioned love

seat • Cushioned chairs • Coffee table • A side table for service • 46” LCD TV and an MP3 docking station.

• Contact [email protected] to get more information

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Page 23: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Next Exhibitor Webinar

• Need to review or share with your team? Today’s

webinar will be available on each user group’s

conference website within 7 days.

• Exhibitor Onsite Sales Effectiveness

– Tuesday, April 3rd, 2:00pm ET

– Registration link will be emailed out to exhibitors closer to

the webinar

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Page 24: COLLABORATE 18 Session ID: Tradeshow Webinar Exhibitor ... · OAUG’s THEgame on the Tradeshow Floor: – $4,000.00 – We bring you a crowd, create the energy, build the competition

Session ID:

Remember to complete your evaluation for this session within the app!

#C18LV

[email protected];

[email protected];

[email protected]