Brands failed on Facebook

Since the inception of this social media giant as one of the biggest platforms for social media marketing, many brands have created their facebook pages and have been indulging in facebook campaigns to a great extent. There is no denying the fact that Facebook has transformed into an appropriate tool for marketing products and services largely as well as also for branding activities.Brand Managers are looking for ways to build an active community of the brand on Facebook, engaging the audience well to ensure a better brand image in the eyes of its customers. Many brands have raised their bars by putting into effect noteworthy social media marketing concepts and have also made huge progresses as a part of the same field.

Understanding the importance of a social networking platform and correctly using it to its optimum are two different things. We have always highlighted the brands who did exceptionally well on the social platforms and established a position for themselves. Today we shall discuss three brands that were not able to set up a mark on the most successful social media website- Facebook.

1. Tesla Motors-

Auto mobile industry has a large number of players and each one of them is trying to position itself in the market

in a way that they are able to garner as much traffic as they can. Its features are unique in itself and contain a good captivating power. The Facebook page of Tesla has not been able to highlight these features completely.  The only strategy that it has adopted is to update their facebook statuses every now and then without the involvement of any valuable campaigns. This has though kept the page of the brand on Facebook active but has limited the level of marketing strategies that could be adopted by the page to promote itself. Tesla has all the assets required to become a success on Facebook, only if it deploys proper strategies can it actually make profits via Facebook.

2.  Netflix-

Every step on the social media needs to be taken with care and caution. When Netflix announced its decision to raise rates and change its service, enraged customers

took to the digital airwaves. In response, the company posted a cheerful comment thanking its fans for their feedback. That same day, its fans fired back leaving over 11,000 comments. It’s been more than five months since their initial attempt to “positively reassure” its Facebook fans, and Netflix still hasn’t recovered. One of its fans turned against it saying, “I think Christmas will be spent shopping for a new streaming service.”

The biggest problem with their facebook page is that most of the posts and comments go unanswered, leaving a very bad image of the brand.

3. Goldman Sachs-

The Goldman Sachs Group, Inc. is a leading global financial services firm providing investment banking, securities and investment management services to a

substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. The most appropriate  example of pages that have actually given up and have silently declared a silent status is this one particular brand on Facebook.  The Facebook page of the brand has no recent posts or messages and frankly it hasn’t solved any kind of problems for the brand.

With over 28,000 likes, the page can do wonders if proper social media campaigns and strategies are adopted by the page and the same are catered in the correct way.

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