P I N T E R E S T / F A C E B O O K T I M E L I N E F O R B R A N D S ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

& Timeline for Brands

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

WHY SHOULD WE CARE ABOUT PINTEREST?

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

FASTEST GROWING SOCIAL NETWORK

0

3750000

7500000

11250000

15000000

May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012

fig 1: COMSCORE U.S. UNIQUE VISITORS

2,702.2%

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

IT’S A TRAFFIC DRIVER CONTENDER

0

7.5

15

22.5

30

Linkedin Google+ Reddit YouTube Pinterest Twitter Google Stumbleupon Facebook

fig 1: SHAREAHOLIC JAN 2012 DATA

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

IT’S A DAILY TIME SUCK

3.3 MINS

12.1 MINS

15.8 MINS

16.4 MINS

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

WHO’S USING PINTEREST?

83%

17%

Male Female

fig 1: US DEMOGRAPHICS

44% 56%

Male Female

fig 2: UK DEMOGRAPHICS

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

48.2%

10.5%11.7%

12.4%17.2%

fig 1: RJ METRICS POPULAR BOARD CATEGORIES

WHAT ARE THEY PINNING?

Home Arts & Crafts Style/Fashion Food Other

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

HOW ARE BRANDS USING PINTERST?

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

BERGDORF GOODMAN

STRATEGY

• Tends

• New Arrivals

• Lifestyle/Interests

STATS

• 11,000 + Followers

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

KATE SPADE

STRATEGY

• Tips on how to live and dress colorfully

STATS

• 28,000 + Followers

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

MICHAEL KORS

STRATEGY

• Behind the scenes NY Fashion Week content including:

hair, makeup, and sketchbooks

• Integration w/social media accounts to drive traffic

STATS

• 19,000 + Board Followers

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

CALYPSO PINTEREST FAN ENGAGEMENT

STRATEGY

Calypso St. Barth partnered with the fourth most followed

Pinterest user, Christine Martinez, because she is a Calypso

shopper and her boards represent the brand. She was invited

to fly to St. Barthʼs to “live pin” images from a photo shoot.

STATS

• Christine Martinez 977,000 + Followers

• Island Photoshoot Board 572,000 + Followers

• Calypso St Barth 863 Followers

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

BEST PRACTICES FOR PINTEREST

• ASSESS IF YOUR TARGET IS ON PINTEREST AND HOW THEY’RE USING IT• CREATE YOUR PRESENCE AND TELL A STORY• ADD “PIN IT”BUTTON TO SITE AND SITE CONTENT - INTEGRATE W/SITE AND OTHER SOCIAL MARKETING• CREATE CONTEST - ENCOURAGE FANS/FOLLOWERS TO FOLLOW AND CREATE WISHLISTS/BOARDS, (LIKES/REPINS)• CROSS PROMOTE• BE INSPIRATIONAL, DON’T JUST PROMOTE PRODUCTS - VISUAL, APPEALING CONTENT• SEE WHAT YOUR VISITORS ARE PINNING, REPINNING AND PIN MORE OF THAT• WATCH AND LEARN FROM THE BEST

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

FACEBOOK TIMELINE IS HERE. IT OFFERS AN OPPORTUNITY FOR BRANDS TO VISUALLY

SHARE THEIR STORIES.

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

LOUIS VUITTON TIMELINE

ANATOMY OF A TIMELINE

COVER PHOTO855 X 320

PROFILE PHOTO180 X 180

ABOUT255 CHARAC DESCRIPTION

APPLICATIONS BANNER11 X 74 IMAGES

MILESTONE843 X 403

Timeline tells history looking at monumental moments:

• First workshop opening 1859

• Creation of Noe bag 1932

• Commencement of Marc Jacobs 1997

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

BURBERRY TIMELINE

STRATEGY

Timeline includes milestones from the companyʼs

founding in 1856 to vintage ad campaigns, to live streams of

its fashion shows today and collections available.

Pop culture appeal - linking apparel and accessories to

movies they appeared in.

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

COLDPLAY TIMELINE

STRATEGYSpotify and YouTube videos help band tell story

of musical career along with a journey through the

bandʼs discography.

Timeline enables users to view which time periods

they have an interest in learning more about.

HIGHLIGHTED POSTS

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

RED BULL TIMELINE CONTEST

STRATEGY

“Redbull Timeline Timewarp” a game that ended March 15,

was a scavenger hunt for fans, rewarding them with prizes

for finding clues throughout the brandʼs timeline.

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

VERIZON CO-COLLABORATES WITH CONSUMERS

STRATEGY

Fans submit photos from their phones or tablets for a chance

to win a tablet and be featured as the cover photo.

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

FACEBOOK TIMELINE APPS

STATS

• Pinterest increased user visits > 60%

• Goodreads increase users 77%

• Pose 500% increase daily signups to mobile and web

STRATEGY

Integrate influencers into the brand and let them help to tell

the story. Adds a new stream of user behavior beyond the like,

showing more activity on sites, such as “read,” “listened to,”

“favorited.” Enables more amplification.

P I N T E R E S T / F A C E B O O K T I M E L I N E ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

BEST PRACTICES FOR FACEBOOK TIMELINE

• PLAN YOUR CONTENT STORY - BEGINNING, MILESTONE, NOTABLE CAMPAIGNS, PRODUCT LAUNCHES• USE THE COVER PHOTO TO CREATE A VISUAL IMAGE OF YOUR BRAND - NO PROMOS, CONTACT INFO, OR CTAS• HIGHLIGHT POSTS TO EXPAND ACROSS THE PAGE (2 COLUMNS)• USE PRIVATE MESSAGES FOR CUSTOMER SERVICE• USE TABS WISELY - ONLY THREE REMAIN ABOVE THE FOLD AFTER THE PHOTOS TAB (EIGHT BELOW THE FOLD)• CREATE A TIMELINE APP TO LET USERS SHARE YOUR STORY ON THEIR TIMELINE- POLYVORE, PINTEREST, SHOEDAZZLE, SPOTIFY, MOG• CONSIDER PAID ENGAGEMENT TO DRIVE OVERALL ENGAGEMENT - SPONSORED STORYTELLING• IT’S ALL STILL ABOUT CREATING ENGAGING CONTENT BECAUSE MOST PEOPLE ARE INTERACTING WITH BRANDS IN THEIR NEWSFEEDS AND NOT ON THEIR PAGES

P I N T E R E S T / F A C E B O O K T I M E L I N E F O R B R A N D S ｜ L Y N N E D J O H N S O N ｜ @ L Y N N E L U V A H

& Timeline for Brands