FOR BRANDS Decoding the secrets of building brands

MARKETING FACEBOOK

Social networking is primary online activity in India

Source: wearesocial

Social networking users:

60,545120 Social media penetration: 5%

2 in 3 social media users

access a social site everyday

1 in 4 online minutes is

spent social media site

30% of new sign ups to

facebook comes from mobile

device

50% of netizens use social

media to inform online

purchase decisions

Facebook by demographics

Source: wearesocial

So what we have today!

Learn Influence Engage Connect Build

Presence. Profile.

Fanpage.

Everything begins

from here!

With people. Fans.

Users.

They are customers!

With people. Fans.

Users.

They love stories but

inspiring one!

Everyone.

Everywhere.

Talk to friends of

fans!

Analyze

performance.

How good you are

and what next!

All the visual are only for reference.

GET ON FACEBOOK

build

Remember it’s FREE. You just need personal facebook account.

Before you start creating

profile/presence/fanpage, keep

the following things/options ready

with you;

- Type of profile

- Display brand name

- Username

- Company info (about main section)

- Profile picture – 180x180 px

(preferably logo)

- Cover page creative design (815x315

px)

- Product/Corporate/Event photos &

video (if available)

- List of negative words

- Social media guidelines

- First post

- Timeline content

So let’s create fanpage step by step.

This is how the fanpage will look like

INVITE FANS

connect

Invite everyone: Employees. Partners. Friends. Customers.

Pay and add more fans: FB ads. Emailer. Marketing collaterals.

CRAFT CONTENT

engage

Make sure your content is relevant to your

audience and business.

Campaign

Product/ Service

Question /Poll

Sale/ Discount/Offers

Fun & Festives

News/ Events

FB apps

FB ads

Tips/

Advice

Emphasize on visualization.

Rich visuals make the best content and the best

timelines

‘Highlight’ posts to give them the full width of

the Facebook container

‘PIN’ posts, these posts stay at the top of the

feed promoting posts

Ensure FB apps have relevant info, your

audience is looking for

Just to name few;

• Offer

• Store locator

• Product listing

• Online shopping

• News

• Events

• Videos

• Campaign

Good example of storytelling on the wall

TARGET FRIENDS OF FANS

influence

Encourage exclusive deals and offers to attracts

friends of fans

Run sponsored stories to showcase what friends

of friends doing/liking

OPTIMIZE PERFORMANCE

learn

Analyze what works, and what doesn’t work:

Facebook Insight. Edge Rank. Socialbakers.

THANK YOU!

Vinod Nagar,

Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations

Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions

based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,

Dell, HP, BSNL and list goes on.

His entrepreneur skills drove him to build the foundation of a digital and social media company in

Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.

Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,

MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.

You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar

www.twitter.com/vinodnaagar (@vinodnaagar)

Email: vinodnaagar@gmail.com