how brands use facebook : puma vs adidas
DESCRIPTION
Quite everyone knows that Puma and Adidas were incubated by the Dassler brothers, Adolf and Rudolf. Ever since the split in 1948, these giants have had fierce battles in acquiring market share and attracting sportsmen and teenagers alike. With the spawning of the expansion of social media, the brands have forged several channels to keep up with their patrons. Facebook is one arena where the saying ‘Even Homer sometimes nods’ makes much sense. The Facebook habitude of the giants differs considerably from the other and is an interesting analysis.TRANSCRIPT
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Brand Fight on Facebook
Social Media Case Study
Vs
Disclaimer : The trademarks and logos belong to their respective owners. InRev does not own them.
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500+ million users in Facebook
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20+ million users “LIKE” brand pages each day
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But are brands leveraging them correctly?
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adidas’ Facebook Presenceadidas' Pages Fans Interaction
Level
Company Page adidas Originals 63,58,172 7
Sports Pages Golf 15,328 7
Cricket 1,74,642 8Football 31,68,023 6Running 1,06,641 3Soccer 1,02,088 7
Baseball 3,166 2Hockey 15,610 1
Football US 25,443 8Regional Pages
Phillipines 34,295 2Uruguay 63,080 4
Total Fans 1,00,66,488
Official adidas page
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adidas :Upsides and Downsides
Most updates are announcements and no engagement is done.
Numerous Fan Pages of adidas
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adidas :Upsides and DownsidesSocial Game of adidas: Carried on
with other gamers registered.
PUMA’s Facebook Presence
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Puma's Pages Fans Interaction LevelCompany's Page
Puma 34,27,936 6Sports Pages
Golf 12,607 5Cricket 10,979 9
Football 9,66,947 6Running 30,307 8
Motorsport 10,670 9Ocean Racing 9,661 7
Regional Pages Hong Kong 15,202 4Malaysia 36,936 8Honduras 14,999 9
Parra Correr 6,674 7Other Pages
Creative Factory 54,644 8Animagical 3,508 4Total Fans 46,01,070
Official PUMA page
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PUMA :Upsides and Downsides
Social Game of PUMA : Carried on by passing ball to any friend
Very low fans on comparison with its rival
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Fan Base : adidas Vs PUMA
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Negative vibe on adidas’ page
Key Inferences• Facebook is more than a marketing arena – it’s more about engagement.
• Obtaining a fan base is only the first step. Keeping them rightly entertained matters most.
PUMA’s Page in Engaging with Fans
A Little about Us
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Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.
We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
Our Achievements
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Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more.
Selected as one of the top innovative product companies at Microsoft TechSpark 2010.
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Featured as ‘Startup of the Month’ in Silicon India 2010 .
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