zamzee - social gamification - manu melwin joy

ZAMZEESocial Gamification

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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ZAMZEE• Studies show that the

activity rate for children

between 9-15 have

decreased by 60%, leading

to obesity, diabetes or

even worse diseases.

ZAMZEE• In the quest to keep kids active,

parents have found a powerful

new ally in Zamzee, a fast-

growing social enterprise on a

mission to help kids and their

families make physical activity

a fun part of daily life.

ZAMZEE• Zamzee combines the fun of

games and the science of

motivation to boost kids’

physical activity levels —and

it’s succeeding with help from

Bunchball, the pioneer and

market leader in gamification.

ZAMZEE• Zamzee is an activity meter

and motivational website meant to increase physical activity levels and, in doing so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated with obesity, heart disease and diabetes.

ZAMZEE• Zamzee’s gamified

website allows kids to view their activity levels, earn Pointz for movement, take challenges and achieve goals.

ZAMZEE• Worn on a belt or carried in

a pocket, the Zamzee activity meter monitors kids’ physical activity throughout the day. Users regularly plug their devices into their computers and upload recorded physical activity data into their online personal profile.

ZAMZEE• The profile is a key part

of the motivational, game-based website, designed to initiate and sustain behavioral change based on scientific principles.

ZAMZEE• On zamzee.com, kids can

climb the leaderboard and compete with friends, take on challenges through storybook-style adventures, and take actions that earn them double, triple or even quadruple Pointz.

ZAMZEE• Bunchball’s acclaimed Nitro

platform and its avatar engine are key parts of the zamzee.com motivational experience, allowing users to personalize their profile in a way that’s safe and compliant with the Children’s Online Privacy Protection Act.

ZAMZEE• Amazingly, Zamzee has

concrete data to show that the activity rate of children increased by 59%, a very sizeable increase that will help encourage kids to go to the gym more when they grow up.