tv advertising analysis monthly report – february 2017

TV Analysis Monthly Report February-2017

Trend AnalysisFeb-2017 & Feb-2016

* Feb-2017 Airtime has increased 0.21% as compare to Feb-2016.

Feb-17

Feb 2016

0%

20%

40%

60%

80%

100%

315,308 314,620

Total Minutes of Advertising

*Feb-2017 Airtime has Increased 0.72% as compare to jan-2017

Trend Analysis Feb-2017 & Jan-2017

Feb-17

Jan-2017

0%

20%

40%

60%

80%

100%

315,308 313,053

Total Minutes of Advertising

TOP 10 CATEGORIES% Share of Advt. Minutes

0%

5%

10%

15%

20%

25%

21%

17%

14% 13%

9%7% 7%

6%3% 3%

TOP 10 PLAYERS% Share of Advt. Minutes

0%

5%

10%

15%

20%

25%

30%

35%31%

16%

12%

8%7% 7% 6%

5% 4% 3%

TOP 15 BRANDS% Share of Advt. Minutes

Pepsi

Surf Excel

Sooper

Coca Cola

New Ariel Blue Dew

Pakistan Police

Sprite

Sunsilk Thick & Long

Lays Chips

Cadburys Dairy MilkLifebuoy

Safeguard

Veet Cream Tiger0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

15%

9%

8% 7%7% 6% 6% 6% 6% 5% 5% 5% 5% 5% 5%

Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes

JALWA 8xm Abb Takk EXPRESS NEWS

A-PLUS HUM TV AAJ NEWS DAWN NEWS

NEWS ONE DUNYA NEWS

0%

2%

4%

6%

8%

10%

12%

14%

12%11%

11% 10%10% 10% 9% 9% 9% 9%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

8xmJALWA KTN

Apna TVAbb Takk

HUM TVA-PLUS

Express Entertainment

EXPRESS NEWS

NEWS ONE

Capital TVCITY42 NEO

ARY NEWS

DAWN NEWS0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

9% 9%

8% 7%7% 7% 6% 6% 6% 6% 6% 6% 6% 6% 6%

Airti

me

(Min

)

Genre Split Feb-2017

49%36%

8%

3% 3% 1%

0%

NEWSENTERTAINMENTMUSICSPORTSMOVIESKIDZFOODS

Time Band Split Feb-2017

34%

27%

17%

12%

10%

Prime TimeAfter NoonMorningEveningLate Night

For any query please contact:MEDIA BANK Mr. Chander

chander.k@mediabank.net.pk 0343-2330696 & 0315-2414960

For other queries, please contact PAS at:

secretariat@pas.org.pk

THE END