social media + storytelling
Post on 13-Apr-2017
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PRESENTED BY HEATHER GROVE + JOHN RIFESHARE YOUR THOUGHTS @EASTENDMKT + MORE AT EASTENDMKT.COM
“CREATING COMMUNITY
ONLINE”
SOCIAL MEDIA + STORY TELLING
REVIEW
• Why Storytelling?• Your Approach• Platforms • Instagram + Photo Tips• Website and Blogging• Wordpress/Wix• Making your PR Heard• Design Matters• Facebook + Analytics• E-Newsletters• Content Creation - Expert Enough
WHY STORYTELLING?
AUTHENTICITYHTTPS://YOUTU.BE/RPICL1AWRS8?T=4M50S
APPROACHES TO STORYTELLING
•Advertising controlled & usually paid message
•Promotion stimulates demand (flyers)
•Publicity media attention traditional and non-traditional (social media, e-newsletters)
•Public Relations/Education image, creates good will
YOUR APPROACH
What happens there, doesn’t stay there.
It’s integrated into face-to-face marketing.
There is always the opportunity to fold in
digital + social media to events.
WHY?
Build an audienceCreate community
EducateTell your story
Develop a brand voice
…find what is most important to you!
YOUR APPROACH
SOCIAL MEDIA PLATFORMS
STEPS TO CHOOSING:
1. Start with one and build up
2. Base on what audiences you want to attract and your
own comfort3. Reserve your business handle on
all sites
GROW YOUR AUDIENCE
INSTAGRAM TIPS FROM JULIE DEILY
1. Choose an appropriate username
• That’s easy to remember
• If possible the same username as your twitter account
• You can change your instagram handle
2. Fill out your bio
• Make sure you have your location (town: Orlando/area: Central Florida), address & hours listed in your bio
• Website or link to your facebook about page (where you should have your address & hours)
3. Start a hashtag and use it
• Example: mine is #thelittlekitchenrecipes
• Put it in your bio
• Encourage people to use it by including it in your captions• Putting it on your signs, packaging, food
truck, next to your register
• Interact with people who use your hashtag, thank them for posting/sharing
4. Repost others’ content
• Repost photos of people using or trying your product, visiting your shop/booth/truck
• Great way to utilize fan content and not have to create it yourself
• ALWAYS give credit by @ mentioning who posted the photo
• Ask permission if possible
• Use Report or InstaRepost apps (don’t screenshot instagram ☺ )
6. Tagging vs. @ mentioning
• Tags show up in the photo just like in photos on facebook (tap the name and it takes you to their profile)• Depending on the user’s settings, it will
show up in their profile (the far right tab on their profile)
• When you tag, it will show up in their notifciations
• @ mentioning in a caption or comment will notify the person• @ mentions don’t show up on a person’s
profile
7. Share Quality Photos
• Use natural lighting when possible• Photos should be in focus• Don’t shoot so close• Share behind the scenes shots• Take photos with the square dimensions in
mind• If you’re using low-res images (from your
website), don’t zoom in or the image will be pixelly
9. Edit your PhotosMy favorite editing apps:
• Afterlight• Phonto
Heather Grove heather@eastendmkt.com @bornharvester
John Rife john@eastendmkt.com @johnrife
QUESTIONS?
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