recycle bank - social gamification - manu melwin joy

RECYCLEBANK Social Gamification

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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RECYCLEBANK• 195 Million Tons of Trash

are tossed out by

American’s alone each

year. The trash needs to

go somewhere, and they

generally go into landfills.

RECYCLEBANK• The problem is, many

products can take 100-

400 years to decompose,

and we are slowly

running out of landfill

space.

RECYCLEBANK• In 1988, there were about

4,000 landfills in the

United States. Just 10 years

after, in 1998, we only had

2,514 landfills left. In 2010,

we dropped to 1,908.

RECYCLEBANK• RecycleBank was created to

encourage people to recycle

more and reduce landfill

trash by awarding points for

recycling, saving energy, and

answering sustainability

quizzes and pledges.

RECYCLEBANK• Points are redeemable for

actual goods at WalMart,

BestBuy and more places,

as city government pays

RecycleBank for reducing

landfill waste.

RECYCLEBANK• The project is backed by Al

Gore and how won

numerous awards in

innovation, sustainability,

and business.

RECYCLEBANK• It now has 3 Million

members and over 180

employees pushing the

recycling envelope further.