pakistan tv industry report jan – dec 2013

TV Industry ReportJanuary – December

2012 – 2013

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2012. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.

DATA SOURCE: MEDIA BANK

BASE: Spot TVC’s

IMPORTANT: All the ranking are on the basis of minutes, which does not reflect theranking on the basis of ad spend.

For query on DATA, please contact Mr. Chander Kant from Media Bank at:chander.k@mediabank.net.pk

If you have any other questions, please contact PAS at:secretariat@pas.org.pk

About the Report

TRENDS2013 vs 2012

2013 vs. 2012Total Minutes of Advertising

TREND ANALYSIS

2013

2012

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

2,788,825

2,322,046

Series1

QUARTER WISE PERFORMANCE% of Total Minutes of Advertising

2013 vs. 2012TREND ANALYSIS

Q1 Q2 Q3 Q40%

5%

10%

15%

20%

25%

30%

35%

24%

30%

27%

19%

23%

27% 27%

23%

20132012

ADVERTISERS’ REPORT

TOP 10 CATEGORIES% Minutes of Total Advertising

Beve

rage

s

Cellu

lar

Com

mun

ic...

Pers

onal

Pro

duct

s

Det

erge

nts

Hea

lthc

are

& M

edic

...

Cons

truc

tion

Culli

nary

Conf

ectio

nary

Educ

ation

Elec

tions

Oth

er

17% 16%

11%9%

6% 6%5% 4% 3% 2%

21%

15% 15%

9%11%

2%

6% 5% 5%

2%0%

29%2013 2012

TOP 15 PLAYERS% Minutes of Total Advertising

UN

ILEV

ER

P&G

PEPS

I CO

LA

COCA

CO

LA

TELE

NO

R

Qm

obile

UFO

NE

RECK

ITT

BEN

...

Liaq

uat

Hos

p...

MO

BILI

NK

NES

TLE

CM P

AK

PTCL

Lake

Cit

y H

ol...

ENG

RO

11%

7%

5%

3% 3% 3% 2% 2% 2% 2%2% 2% 2% 2% 1%

11%

8%

3%4%

3%

1%

3%

4%

0%

2% 2%2%

1% 1%

1%

2013 2012

TOP 15 BRANDS% Minutes of Total Advertising

Peps

i

Liaq

uat

Hos

pita

l

New

Ari

el B

lue

Ufo

ne

Tele

nor

Talk

s...

Dew

Hea

d &

Sho

u...

PTCL

Zong

Safe

guar

d

Coca

Col

a

Surf

Exc

el

Lake

Cit

y

Mob

ilink

MKR

F

3%

2%

2% 2% 2%2%

1% 1%

1% 1%1% 1%

1%1%

1%

1%

0%

2%

3%

1%

1%

2%

1%

1%

2%

1%

1%

0% 0%

1%

2013 2012

CHANNELS’REPORT

Top 15 Channels of 2012 -2013Across All Genre - % Share of Advt. Minutes

CITY

42

GEO

NEW

S

HU

M T

V

ARY

NEW

S

DA

WN

...

DU

NYA

...

ARY

DIG

ITA

L

GEO ATV

Kohi

Noo

r

SAM

AA

AA

J NEW

S

Urd

u-1

A-P

LUS

EXPR

ESS

...

4%4%

3%3% 3%

3% 3% 3% 3%3%

3%3% 2% 2%

2%

4% 4%

3%

3%

4%3%

3%3%

3%3%

2%

3%

0%

2%

2%

2013 2012

Top 15 News Channels% Share of Advt. Minutes

CITY

42

GEO

...

ARY

NEW

S

DA

WN

...

DU

NYA

...

SAM

AA

AA

J NEW

S

EXPR

ES...

NEW

S...

DH

OO

M

ROYA

L TV

CNBC

P...

WA

QT

Aw

az

CHA

NN

...

9%8%

7% 7%7%

6%6%

5%

4% 4%

3% 3% 3%3%

3%

9% 9%

6%

8%8%

5%

7%

6%

3%

5%

2%

4%

3% 3%

2%

2013 2012

Top 15 Entertainment Channels% Share of Advt. Minutes

HU

M T

V

ARY

DIG

...

GEO ATV

Kohi

Noo

r

Urd

u-1

A-P

LUS

Apn

a TV

Expr

ess

...

PTV

Hom

e

TV O

NE

KTN

AVT

Kh.

..

Sind

hTV

Ravi

9%

8% 8% 8%7%

6% 6%

5% 5% 5%5%

4%

3% 3%

2%

8% 8%9%

7%8%

1%

5%

7%

1%

5%

6%

5%

4%

5%

2%

2013 2012

Top Music Channels% Share of Advt. Minutes

8xm KASHISH OXYGENE JALWA THE MUSIK PLAY AAG MTV PAK-ISTAN

G KABOOM

39%

18%16%

9% 8%6%

2% 1%0%

20% 19%

31%

0%

11%10%

8%

0% 0%

2013 2012

Top 15 Other Channels% Share of Advt. Minutes

HEA

LTH

TV

ARY

QTV

GEO

SU

PER

Tens

port

s

NIC

KLO

DIA

N

PTV

Spor

ts

Cart

oon

Net

wor

k

FILM

AZI

A

HBO

ARY

ZO

UQ

Film

Wor

ld

Mas

ala

Zaiq

a

SILV

ER S

CREE

N

Film

ax

11%10%

9%9% 9%

6% 6% 6% 5%5% 5% 4%

4% 4% 4%

11%11%

8%8%

6%

8%

4%5% 5%

6%

2%

5%4%

6%

1%

2013 2012

Top 15 Regional Channels% Share of Advt. Minutes

Apn

a TV

KTN

Aw

az

AVT

Khy

ber

Sind

hTV

KASH

ISH

Ravi

PUN

JAB

TV

WA

SEB

Meh

ran

TV

SIN

DH

TV N

EWS

Ktn

New

s

Khyb

er N

ews

Vsh

New

s

Dha

rti T

v

13%

11%

9%8% 8%

6% 6% 5% 5% 5% 5% 5% 5%

3%2%

15%

10%

6%

8%

9%

5%4%

6%5%

5%

5%5%

2% 2%

7%

2013 2012

Top 15 Prime Time Channels – Across All Genre% Share of Advt. Minutes

CITY42 GEO NEWS

HUM TV ARY NEWS

DAWN NEWS

DUNYA NEWS

ARY DIG-ITAL

GEO ATV Ko-hi-

Noor

SAMAA AAJ NEWS

Urdu-1 A-PLUS EXPRESS NEWS

4.0%3.8%

3.5%3.3% 3.3% 3.2% 3.1% 3.0% 3.0% 2.8% 2.7%

2.5% 2.5% 2.4%2.2%

2013

Genre Split in 2013% Share of Advt. Minutes

NEWS, 45%

Ent, 38%

MUSIC, 5%

MOVIES, 3%

SPORTS, 3%

FOOD, 2%

KIDS, 1% RELIGIOUS, 1%HEALTH, 1%

FASHION; 0%

Time Band Split 2013% Share of Advt. Minutes

Late Night (00:00 - 05:59); 10%

Morning Time (06:00 - 11:59); 16%

After Noon (12:00 - 16:59); 26%Evening Time (17:00 -

18:59); 11%

Prime Time (19:00 - 22:59); 30%

Late Prime Time (23:00 - 23:59); 6%

THE END

For query on DATA, please contact:

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Chander Kantchander.k@mediabank.net.pk

0300-2690840